You might be familiar with the epic space opera Star Wars. Many interesting dialogues have been initiated throughout the series, yet a particular one from Episode VI – Return of the Jedi, comes to my mind now. It’s a dialogue between Obi-Wan and Luke and it goes like this:
Obi-Wan: “So what I told you was true, from a certain point of view.”
Luke: “A certain point of view?”
Obi-Wan: “Luke, you’re going to find that many of the truths we cling to depend greatly on our own point of view.”
How many times did it happen to you to think how your website would look like from a certain point of view? Having the whole picture is great, yet sometimes you might want to see how your business is performing from a specific standpoint.
In Depth Link Audit on the Links You Chose
Let’s say that you have a website and you want to check its backlink profile. An in depth link audit will help you to find the best strategies for your website and why not, outsmart your competitors. Yet, as interested as you might be in checking all your website’s links, seeing specific backlinks might be really useful.
Within cognitiveSEO you have the possibility of importing any links you want, coming from anywhere in order to have the most comprehensive possibly view over your links’ profile . No novelty here. Based on our cognitives feedback and after studying our users’ behavior we’ve come up with a feature that is really useful. We now offer you the possibility to analyze websites based on imported links only. All you need to do is use a simple CSV format that will allow you to easily import links. No more different file formats, no more confusion; just one simple CSV format, easy to operate with.
What makes Superman a hero is not that he has power, but that he has the wisdom and the maturity to use the power wisely.
Therefore, what would the analyze website from import file only feature would help you with? There are several use cases of this function. Let’s go through some of them:
Compare Different Link Sources and Databases
There are so many sources you could have links from: Google Webmaster Tools, cognitiveSEO, one of the many digital marketing tools out there or even your own database. Yet, which one is the ultimate, complete list of links? Even if we offer links coming from several database and we are proud to say that we do provide a n all-inclusive list of links, it’s a bit unrealistic to say that there is a place where you can find absolutely all your links. However, you might be interested in finding the differences between several link sources.
Let’s take for instance an analysis based on Google Webmaster Tools links and one made with cognitiveSEO’s links database. As we can see from the image below, there is a big difference between the number of referring domains and links analyzed. The analysis based on the links coming from Google Webmaster Tools take into consideration around 1800 referring domains and 6000 links while the cognitiveSEO’s link database report around 1900 referring domains and 7000 links. At a first look you might find the difference rather insignificat; yet, there are 100 referring domains and 1000 links we are talking about. That missing data might be translated into links that caused you a penalty or gave you some competitive advantage over your competitor.
Naturally, analyzing different links lead to different results. As we take a look at the snapshot below, we can see various data for the analysis based on Google Webmaster Tools info and for the one made with cognitiveSEO’s links database. These various results could make us draw disparate conclusions and create different digital marketing strategies. If in one case, the main link positioning seems to be on blog posts and forum threads, the analysis which take into consideration a higher number of links let us know that the main link positioning is in short paragraph of text. Of course, this is just one difference that we can spot at a first sight between the two analyses. The more in depth we look, the more discrepancies can be noticed and therefore, additionally conclusions can be drawn.
Analysis a Specific Segment of a Link Profile
With the latest import feature we’ve implemented, we now give you the possibility to run a website’s analysis based on specific links only. By selecting this option we will crawl only the links you import and we will ignore any links we have in our database. This way you can create campaigns with certain tools link data or you could analyze only a particular segment of a link profile.
Let’s say we are interested in lost links’ profile only. It couldn’t be easier. We import a csv file with lost links only (if we don’t have such a list, you can export it from a previously cognitiveSEO’s analysis) and run the in-depth analysis based on these links only. Precious info can be extracted from this link audit: where are most of the links positioned? What is their status? Do they have high authority? Where are they coming from? Analyzing all these can lead to some great strategies that will come at hand in your big digital marketing strategy.
Better Management for the Links that Matter Most to You
Also, importing just a segment of links can be really useful for link management for instance. Let’s say you want to keep an eye on some specific links only, be it 2, 12 or 20. Maybe they are some very important links for you or you have your own reasons to supervise those links closely (links that are not live yet or backlinks should reappear as live, etc. ).
In the screenshot below there are some charts based on the analysis on 12 links only, links that we wanted to closely monitor. We were interested in their status, position and some other data that could give us important insight on those links in order to better analyze and monitor them.
The reasons one should conduct an in-depth audit are so many and I will not list them all here. Yet, one of the biggest benefits for running a link report is probably the fact that you get to look at the big picture. However, the big picture might not always be what you need or what you are looking for. Think small or think big but anyway you choose to look at your links, it should be in a way that will bring you the insights you need. Think of your link audit like a puzzle solving task. Choose the important pieces first, put them together in a logical way,analyze them closely with an objective eye and keep in mind that the art of simplicity is a puzzle of complexity.