Want to capitalize on the trend of using infographics as link bait? Then you’ll want to do a little research on the types of infographics that get the most links.
Find Infographics in Competitor’s Top Linked Pages
If you know your competitors are using infographics for link bait, then your best bet is to start by doing a little digging into their backlink profile to see which infographics make a dent. You can start with the inBound Link Analysis tool’s list of top linked pages to see if infographics make the cut of the top 20 linked pages on the domain.
You can also use the Visual Link Explorer to see top linked pages and hover over them to see which ones are infographics.
The Visual Link Explorer will let you know which infographics have the strongest backlinks based on the dot size.
It can also help you quickly find the types of sites that would be likely to link to your infographics. Make sure to note these as you might want to pitch them your infographic once it’s published. The site owners may even appreciate it if you let them know that you’re sharing your infographic with them because you saw that they published something similar in the past.
See Infographics Published on Mashable
Another way to find out what infographics are likely to get the most amount of attention (and thus, the most amount of backlinks) is to look at the infographics published over at Mashable.
Since they changed the layout, you can keep scrolling down to continue loading older posts. Then use your browser’s find option (usually CTRL+F or command+F) to find infographics on keywords related to your industry. You can even hover over each of the posts to see the social sharing summary.
Another top site to find infographics that are popular? Holy Kaw! They don’t have an infographics category, so you might just want to use Google search (site:holykaw.alltop.com infographic) to see if they’ve published infographics on a specific topic.
Want to get your infographic published on a site like Mashable or Holy Kaw? Start building relationships with the people who write the infographic posts through blog comments, social shares, etc. Then you may be in a good position to just “let them know” about your infographic in hopes that they will publish it.
Identify Trending Topics Related to Your Niche
If you have access to a designer, then one way to make sure you get lots of social shares and links is to create an infographic based on a trending topic. You can see what Google considered a trending topic at Google Trends. You can also watch the top news blogs in your industry too see if they all start talking about a specific topic.
The key to trending topics is timing. The sooner you can get your infographic published, the sooner you can start getting links to it. Once you publish it, you should use keep an eye out on all the blogs that are writing about the topic. Then contact them to see if they want to add an informative infographic to their post. If your infographic is good and has lots of relevant information, you’ll likely get your link.
SeoQuake in Google Search
Speaking of Google Search, you can use SeoQuake to find out how many backlinks each page in search results has. You can then sort the pages by number of backlinks.
In some cases, you’ll probably find posts with a collection of infographics. These are good pages to research as you’ll see what kind of infographics bloggers love. Getting your infographic published in one of these posts can lead to a strong backlink since collections get linked to often.
What other ways do you research infographic topics that will be great link bait?