We already read a lot about low quality backlinks and unnatural backlinks. What about the high quality ones? These are the ones that get your site upper and upper in the SERPs, so let’s focus for a minute and see what is so different on a high quality link versus a normal link.

 

From a generic point of view the overall important characteristics of a high quality link are:

Authority

If an important site is linking to you, there is a good chance that your site has something important to say in your niche. Similar to real life, if an important person mentions you, the overall impression of the listeners will be influenced by his high authority in the field and that way your importance will grow.

Relevance

A relevant backlink is a link that is positioned on a site/page that talks about the same subject, or is in the same niche with your site. The relevance of a link may be given based on the content of the linking site or page and the contextual relevance of the words surrounding the link.

Uniqueness

A high quality link has even more power, if it’s hard for your competitors to get a link from the same source.  Links from relevant sites that only talk about your site and not your competitors can be considered great links because they are unique to your site. A quick example of such a link, would be conference sites that link to the companies and speakers that are participating at that conference. Naturally, not all your competitors can be present at that conference so that is a great place to build some high quality and unique links to your site.

Traffic

If a link is not clicked, than the initial purpose of the link is voided.  It is important to have your link in a visible place on the site so that people click it. For example, footer links can not be considered important as they are only seen by search engine crawlers and are rarely clicked by people.

From a technical point of view, we can model the properties of a high quality link as follows:

  • Authority
    • From a High Authority Referring Domain.
    • Linking Domain Ranks Well in Google.
    • Linking Domain has a lot of Referring Domains.
  • Relevance
    • In the Same Niche as your site.
    • Links mostly to content in the same niche.
  • Uniqueness
    • Does not link to all of your competitors.
    • Links to Informational sources mostly.
  • Traffic
    • Has a Big Number of Visitors.
    • Has an Active Readership. (if it is a blog)
    • Has Good Social Media Exposure.
  • Other Important Properties
    • In-Content Link. (from a blog or content page)
    • Few Links on the Linking Page.
    • The Site Links only to Relevant Content.
    • Non-Commercial Anchor Text Rich.
    • Non-Sponsored.

Looking forward to your characteristics of a high quality link. What do you think is “the thing” that best differentiates a great link from an average link?

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