Blog traffic became a huge factor in determining the success of an online marketing campaign. Traffic whether it is referred or organic could bring potential customers to a site that obviously makes the business profitable and increases its branding potential (especially when customers became brand advocates).
There is a lot more benefits a brand could gain once it has a continuous flow of traffic. But the methods on how to actually do it are more important than the theories.
In this post, I’ll share to you a few ways to improve your blog’s traffic that are scalable and could be performed in any type of niche you’re working in.
Let’s get started…
1. Target social influencers when promoting your content
You already know that it’s not enough to create a content that is tailored to your target audience. Content promotion is a must right after your crafted your content and should be done twice the effort and time you exerted in your content creation.
One of the key ways to amplify the reach of your content is to get in touch with social influencers who could be your brand followers and could make your content promotion easier than the usual tactic (given that they have existing followers who might be interested to read/consume your content).
Type in your industry in the Followerwonk’s search Twitter bio and sort the results by social authority. Social authority is not only based on the number of followers a person gains but also on how he actually engages with his social followers. The higher the social authority of the influencer, the higher is the person’s engagement with his followers.
You can also use CircleCount to look for influencers who are active on Google+. Why do you need Google+ industry influencers? Simply because Google is now favoring brands with engaging Google+ pages and posts that have high Google+ shares are more likely to rank higher on search results.
Type in your keyword/niche in CircleCount and you’ll be able to see influencers who have a lot of followers on Google+. Reach out to them and offer your content. Remember that you don’t need to be pushy in your outreach. Just give them a heads up of your content and they’ll be the one to decide whether or not your content deserves a share.
You can use this email template to reach out to social influencers:
And boom! You could give a boost to your content’s reach with just a few minutes of outreach.
2. Use commonly-searched keywords on your guest posts
As I have mentioned in my guest post on FindMyBlogWay, creating high quality content assets should be done inside and outside your blog. The more you provide good content assets on other sites, the more brand signals you’re sending to search engines. These brand signals could be acquired when people search for your brand-related terms (brand name, offerings, etc..). This actually happens if you could get people remember your brand by providing content that is unique, comprehensive and could be a good resource/reference for blog posts.
Given that the authority site where your will contribute your content have high domain rank, it becomes easy for the blog posts hosted on that site to rank for targeted keywords. The reason is that authority of the main page can be passed to its internal pages.
Take advantage of this by targeting easy-to-rank keywords on your guest posts. If your guest post ranks high on SERPs, it will receive continuous traffic depending on the search volume and seasonality of the keyword used. And the more visitors landed on that guest post, the chance of getting referred traffic through the site is higher.
Referred traffic doesn’t come automatically when visitors landed on your guest post. The content should entice users to visit your site by linking to your site’s deeper pages and adding a call to action to your guest post.
3. Use freshness for your content assets
Freshness had been released by Google to serve users with updated content pieces. This would help small brands to dominate the search results with updated and high quality content.
You can actually use freshness for your content to maximize its potential to rank on top spots of organic results given that it’s actually what the search engines and users are looking for in a content (fresh!).
To determine if your preferred keyword favors fresh content in the search results, type that keyword in Google search. And look at the publishing date of each of the post. Just by looking at the dates, you can already determine if freshness greatly impacts ranking results in your niche.
4. Automate alerts for unlinked/linked brand mentions
If you truly provide utility for your target audience, getting mentions from various web places is nearly possible for your brand. There are several reasons why webmasters would want to link to you. One reason would be the comprehensiveness of your content that it is deserved to be referenced by bloggers for their content.
Bloggers are not always perfect when they link to external sources. Some of them would just link to your homepage though it should be linked to your internal page(s). Others mentioned your brand name or your name but don’t actually linked to your site or even to your social profile.
These instances are common to every brand and you just have to monitor every mentions of your brand to get the most value of them.
Unlinked or linked brand mentions can be easily identified when you use alert tools. The most common among those tools is Google Alerts. You need to setup search queries using the tool to receive emails that list pages where you had been mentioned in. Otherwise, you’ll receive plenty of junk emails in your inbox.
Here are a few advanced search queries you can use to setup in your Google Alerts (I’ll use my site name as my example):
- Digital Philippines” –site:digitalphilippines.net
- “digitalphilippines” –site:digitalphilippines.net
- “Venchito Tampon” Founder –site:digitalphilippines.net
- “Venchito Tampon” content marketing –site:digitalphilippines.net
- “”Venchito Tampon” link building –site: digitalphilippines.net
Once you received an email, check if the site correctly linked to your page. If not, reach out to the webmaster and ask him if he could link to the right page.
Regularly outreaching to bloggers who haven’t linked properly to your page would help your blog increased its referral traffic (especially if the page that linked to you is of high quality and ranks on SERPs for a certain keyword).
5. Target bloggers’ or peers’ email lists for content placement
If you already started a good relationship building with influencers who have newsletters in their websites, this technique would be easy for you. If not, you still need to reach out to a few of them to get in touch with your brand.
The method is simple. You have to get those webmasters with large number of subscribers in their newsletters to connect with you. You can incentivize them just to have your content placed in their regular newsletters or start to have a good conversation with them.
The higher the number of subscribers in the email list, the higher is your chance to get referred traffic (through email). This tactic still varies as you need to have a good headline so email subscribers would click on your content when they see it in their inbox.
The main key to obtaining continuous flow of referral traffic is to create high quality linkable assets for your own site and these branded content pieces should be well distributed on different web places.
Guest post : Venchito Tampon is a content strategist and link builder based in Manila, Philippines. He is the sole author of the content marketing blog, DigitalPhilippines.net. If you have any questions, get in touch with me @venchito14 or venchitotampon [at] gmail [dot] com. I’ll be happy to connect with you!