Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]
There is too much content in the world to keep up with it. At the end of 2013 it was estimated there over 14 trillion live webpages on the Internet. Out of those, just 48 billion were indexed by Google. So if Google is the Internet made visible, we can basically see about 0.3% of the whole online content. At least we could. It’s not just that the Internet is unfathomably huge, it also grows at an absolutely staggering rate. With this soaring growth, having access to the all the content out the [...]
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]
There's no doubt about it, page performance pays.
In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards.
Unfortunately, all of those big bucks won't promise you a page that performs if you don’t address the 10 most costly pitfalls that kill page performance. That why knowing the essentials and applying the right tools on a page-specific basis is crucia [...]
Analyzing and tracking the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus is of a great importance and we are very proud that we can offer you this possibility through our old Social Visibility module. Yet, we feel it's time to broaden our (and your) spectrum of marketing platforms with 2 important different networks: LinkedIn and Pinterest. Each unique, each with a huge potential, each with a particular look, feel and advantage. However, th [...]
This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article.
In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]
When running a blog or a website, you probably want to get loads of visitors and traffic to be a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers.
Keyword research is one of the best tactics to boost traffic on your website without spending much money. Using long-tail keywords can make sense if it comes to getting more targeted traffic in search engines.
At the AMA Content Marketing Conference, Chris Baggot [...]
How do you get to be the best? 'Know yourself to improve yourself' said famous positivist philosopher August Comte in the 19th century. 'Know yourself, know your worth', echoed famous rapper Drake more recently. Regardless who you feel closer to, they’re both right.
One of the cornerstones of becoming the best – or just better – in any field is understanding where you are right now and how you can move past that.
In SEO, that means understanding where you stand co [...]
How many times didn't we think that a message can either be formulated in an emotional or a rational way? In fact, this should be more of a mixture than a decision between the two. Scientific research proves that people whose emotional side of the brain is damaged are not able to make any decisions. Consequently, no decision is ultimately exclusively rational, which brings a new perspective on content marketing strategies when it comes to addressing their target. While objectives can be generall [...]
There is a common saying that “no job is finished until the paperwork is done”. And this quote is just as true for any profession - from a small eCommerce business to the Government - because generally talking, the only way a client can judge how well you’re doing the job is by reading the reports frequently. If something wasn’t included in the report, the client usually assumes it didn’t happen. If the report is inadequate, the client assumes that the job done is inadequate. If the re [...]