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Razvan Gavrilas

Founder & Chief Arhitect @ cognitiveSEO
E-maiI: razvan.gavrilas [@] cognitiveseo.com
He is the proud Founder & Chief Architect of cognitiveSEO, an SEO Toolset focused on in-depth analysis of ranking signals. With over 8 years experience in affiliate marketing and search engine optimization and 12 years in programming and web development, he has gone from Web Developer to Super Affiliate for large international networks. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. His passion for search engine marketing led him to create his own SEO Toolset, trying to solve the issues that he is facing in the search engine optimization field.
It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user). At the [...]
No longer than one year ago, on June 11th 2013, Google, launched a new algorithm whose main purpose was to clean some very “shady” niches, such as “payday loans” or “buy Viagra”. These are very controversial niches that everybody knew about but hardly anybody talked about. One year earlier, in 2012 we tried to fire a warning shot concerning this matter,  but Matt Cutt's answer came out 1 year later, when they released the initial Payday Loans Google Update. “There were people c [...]
At cognitiveSEO, we are always trying to make our user's experience as good as possible and be of a real help to our customer's businesses. This is why we put in a lot of working hours in improving the toolset. This update improves the functionality of the Unnatural Link Detection Tool by simplifying the old interface and adding a few more in-depth analysis charts that will give you a clear picture on why your site might be penalized or why it could be penalized in the future. Unnatural links [...]
Around the middle of the 20th century a certain myth started to "run" around among proponents of theories that emphasized a strong relationship between language, culture and perception. According to this myth, Eskimo people had an enormous number of words for “snow” (hundreds, according to some accounts). Two very important things were subsequently discovered. One was that most of these languages are polysynthetic, meaning that they could combine a limited set of roots and word endings to cr [...]
In the last week, many speculations have been made regarding what Panda 4.0 has really impacted in terms of ranking and site.  As Google representatives didn't feel like talking too much about what this update is really about, the SEO world was caught on fire by suppositions and advice about how we should effectively stay safe in front of the big angry Panda. It's indeed a bit early to draw 100% guaranteed conclusions about what the 4th Google Panda is impacting. Yet, we think that the best to [...]
While there was a lot of talk about Penguin updates and the obsoletion of black hat SEO techniques, you will still have the chance of seeing them in full action, especially for very competitive keywords like viagra, cialis and payday loans. After the last Penguin update people had high hopes on abolishing black hat SEO. Everybody proclaimed the death of strategies including parasite hosting, cloaking and Google bombing.  The order on the search results was once more restored and everyone was ha [...]
You may never know when you are going to stumble on an unnatural links penalty, whether it’s algorithmic or manual. And you’re going to have to deal with that problem one way or the other. When you’re trying to get rid of those harmful backlink profiles, one solution that prevailed is to remove the page from your site to which the unnatural links were pointing. You’re going to swiftly deal with the problem, but you’re going to remain with a page that will give the 404 message. Will [...]
Less than 24 hours ago, Matt Cutts, the head of the spam team from Google, announced via Twitter that Google is rolling out the Panda 4.0 update starting today. Although many speculations regarding the rise of a possible Penguin 3.0 have been made, it's about that time of the year when SEO news is a-buzz with one particularly cute animal: panda. Only it's not our Chinese bear darling that's occupying the minds of web experts, it's the Google algorithm. However, all the Google updates specul [...]
No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. In the online world, some may argue that this task is easier since everything is just a click away. But if you don’t know what to look for and more importantly who to look for, everything is in vain. There is a common business saying that states you should focus more of your energy on i [...]
The Google Disavow tool became such a popular topic in the aftermath of the Penguin 2.0 update. It became clear that this tool was developed in order to help webmasters solve their issues regarding penalties. The process is simple. You have to create a file in order to show which links you want Google to disregard. The changes made to the algorithm, "dissolved" a lot of abused black hat SEO techniques and affected a lot of webmasters that found themselves on the wrong side of the street all of a [...]