In a world where Google tries to make the SERP a safer place for its users, it seems SEO’s are exploring any opportunity in order to squeeze more visibility. Not long ago Google decided to remove Authorship photo’s from the results page in order to create a homogeneous and uniform look. One official explanation was given by John Mueller on a post from his Google+ account:
We've been doing lots of work to clean up the visual design of our search results, in particular creating a better m [...]
You may have noticed that when you use Google to search for a certain answer to a question, a lot of times you actually get some sort of answer and not just a series of search results. For instance, if you’ve just recently made a terrible decision about changing your go-to barber’s shop and would like to find out how soon the damage will fade away, you might ask Google “how fast does hair grow”, to which the famed oracle of wisdom will give an actual answer, in what we will refer to as [...]
As an Online Marketer you always have to play your best game. Everyday, you are watched by Google or by your competitors. Having to watch web pages every day in order to find out ways to improve your site or to be careful of search engine optimization best practices is a cumbersome job. Google's algorithm is changing fast and it changes its mixture. As a consequence, the factors that you need to watch over are increasing from one day to another. Couple that with the time spent looking at page so [...]
It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user).
At the [...]
No longer than one year ago, on June 11th 2013, Google, launched a new algorithm whose main purpose was to clean some very “shady” niches, such as “payday loans” or “buy Viagra”. These are very controversial niches that everybody knew about but hardly anybody talked about. One year earlier, in 2012 we tried to fire a warning shot concerning this matter, but Matt Cutt's answer came out 1 year later, when they released the initial Payday Loans Google Update.
“There were people c [...]
At cognitiveSEO, we are always trying to make our user's experience as good as possible and be of a real help to our customer's businesses. This is why we put in a lot of working hours in improving the toolset. This update improves the functionality of the Unnatural Link Detection Tool by simplifying the old interface and adding a few more in-depth analysis charts that will give you a clear picture on why your site might be penalized or why it could be penalized in the future.
Unnatural links [...]
Around the middle of the 20th century a certain myth started to "run" around among proponents of theories that emphasized a strong relationship between language, culture and perception. According to this myth, Eskimo people had an enormous number of words for “snow” (hundreds, according to some accounts). Two very important things were subsequently discovered. One was that most of these languages are polysynthetic, meaning that they could combine a limited set of roots and word endings to cr [...]
In the last week, many speculations have been made regarding what Panda 4.0 has really impacted in terms of ranking and site. As Google representatives didn't feel like talking too much about what this update is really about, the SEO world was caught on fire by suppositions and advice about how we should effectively stay safe in front of the big angry Panda. It's indeed a bit early to draw 100% guaranteed conclusions about what the 4th Google Panda is impacting. Yet, we think that the best to [...]
While there was a lot of talk about Penguin updates and the obsoletion of black hat SEO techniques, you will still have the chance of seeing them in full action, especially for very competitive keywords like viagra, cialis and payday loans. After the last Penguin update people had high hopes on abolishing black hat SEO. Everybody proclaimed the death of strategies including parasite hosting, cloaking and Google bombing. The order on the search results was once more restored and everyone was ha [...]
You may never know when you are going to stumble on an unnatural links penalty, whether it’s algorithmic or manual. And you’re going to have to deal with that problem one way or the other. When you’re trying to get rid of those harmful backlink profiles, one solution that prevailed is to remove the page from your site to which the unnatural links were pointing. You’re going to swiftly deal with the problem, but you’re going to remain with a page that will give the 404 message.