Whenever we talk about SEO and the idea of optimization, some of the first things that come to our mind are content, backlinks or keywords. This is not wrong, but it isn't exhausting the possibilities of SEO either. Especially since there are plenty of factors that weigh in a page rank that are not purely backlink or content-driven. So it should not have come as too much of a surprise when in 2010 Google announced that page load speed was to become such a factor. Of course, one factor out of mor [...]
Fortunately, we are all different. This means that different users require different necessities, and therefore, different dashboards and displays. After being closely in touch with our clients, we realized that "one-size-fits-all" dashboards are quite difficult to read and use. As nothing brings us as much joy as a happy customer with healthy search engine rankings, we started working on a new dashboard, based on the idea that it should be fully customizable to fit our clients needs. After long [...]
Last time we looked at the Google’s Answer Boxes, we came up with quite a handful of interesting observations. However, we couldn’t quite give you the best explanation of what it takes to get your website there. We gathered you needed to be regarded as an authority site, but what does that really translate into?
The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...' - Isaac Asimov
So we set out to find out more about th [...]
Google Indexation is one of those matters that not many understand completely but, one way or another, everybody needs it. Why do I say that? Although I know you are already familiar with this piece of information, let me remind you that:
When your customers are doing a Google search, they aren't actually searching the web. What they're searching for is the Google's index of the web.
This means that if your website is indexed by Google then a potential user will be able to find it in one of [...]
In a world where Google tries to make the SERP a safer place for its users, it seems SEO’s are exploring any opportunity in order to squeeze more visibility. Not long ago Google decided to remove Authorship photo’s from the results page in order to create a homogeneous and uniform look. One official explanation was given by John Mueller on a post from his Google+ account:
We've been doing lots of work to clean up the visual design of our search results, in particular creating a better m [...]
You may have noticed that when you use Google to search for a certain answer to a question, a lot of times you actually get some sort of answer and not just a series of search results. For instance, if you’ve just recently made a terrible decision about changing your go-to barber’s shop and would like to find out how soon the damage will fade away, you might ask Google “how fast does hair grow”, to which the famed oracle of wisdom will give an actual answer, in what we will refer to as [...]
As an Online Marketer you always have to play your best game. Everyday, you are watched by Google or by your competitors. Having to watch web pages every day in order to find out ways to improve your site or to be careful of search engine optimization best practices is a cumbersome job. Google's algorithm is changing fast and it changes its mixture. As a consequence, the factors that you need to watch over are increasing from one day to another. Couple that with the time spent looking at page so [...]
It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user).
At the [...]
No longer than one year ago, on June 11th 2013, Google, launched a new algorithm whose main purpose was to clean some very “shady” niches, such as “payday loans” or “buy Viagra”. These are very controversial niches that everybody knew about but hardly anybody talked about. One year earlier, in 2012 we tried to fire a warning shot concerning this matter, but Matt Cutt's answer came out 1 year later, when they released the initial Payday Loans Google Update.
“There were people c [...]
At cognitiveSEO, we are always trying to make our user's experience as good as possible and be of a real help to our customer's businesses. This is why we put in a lot of working hours in improving the toolset. This update improves the functionality of the Unnatural Link Detection Tool by simplifying the old interface and adding a few more in-depth analysis charts that will give you a clear picture on why your site might be penalized or why it could be penalized in the future.
Unnatural links [...]