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Razvan Gavrilas

Founder & Chief Arhitect @ cognitiveSEO
E-maiI: razvan.gavrilas [@] cognitiveseo.com
He is the proud Founder & Chief Architect of cognitiveSEO, an SEO Toolset focused on in-depth analysis of ranking signals. With over 8 years experience in affiliate marketing and search engine optimization and 12 years in programming and web development, he has gone from Web Developer to Super Affiliate for large international networks. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. His passion for search engine marketing led him to create his own SEO Toolset, trying to solve the issues that he is facing in the search engine optimization field.
Yesterday at SMX, Matt Cutts tweeted about a new update that is targeting highly spammed keywords such as : Payday loans Buy Viagra Adult stuff Other Highly competitive keywords (practically everything that makes tons of money...) I am glad that Google has finally addressed the problem that I publicly mentioned a year ago.(really funny that the post was done on June 13 2012 and the "response" came on June 12 2013) This is a very important update because it tries to find a solut [...]
There is a huge amount of misconception going on since the existence of the actual “backlink”.  With all the latest improvements in the Google’s algorithm these misconceptions should be cleared so that the correct backlink concepts get understood correctly. 1. The Blindness of the Total Link Counts A lot of SEO professionals are impressed, and  guided, by the total raw link counts of a site. I often hear people talking about the number of links a site has, when, in fact, they s [...]
This is a guest post by Brian Dean from Backlinko, an SEO blog that helps people build powerful backlinks through content marketing and good old-fashioned email outreach. Let's face it: you've heard enough about guest posting, press releases, and article directories. If you're looking for some fresh, actionable tips you can apply to your link building campaigns today, then this post is for you. Today I'm unveiling seven advanced link building strategies that I use to complement the br [...]
The Visual Link Explorer provides you with a visual way of exploring the links of a site. This is the easiest, yet advanced, visualization that allows you to comprehend the ever-growing complexity of a site’s link profile. I will present here some of the most used case scenarios, so that you can easily comprehend how to get the best out of this tool.   Use Case 1 – Pitching New Clients Use Case 2 – Prospecting High Quality Links Use Case 3 – Finding Link Problems U [...]
SEO has always been an amazing part of the online marketing industry. And in the last years, social networks like Google+, Facebook or Twitter originated, having less or more influence on SEO. Google+ definitely has or will have a big influence on SEO. That's easy to understand, because Google+ comes directly from Google and Google for example is interested in generating independant social signals to enrich its search engine results. But Google also evaluates public data from Twitter and Faceboo [...]
Today we got tons of articles on the Penguin 2.0 update. Sorry, I meant to say, tons of disinformation, about the Penguin 2.0 update. Here are some of the Penguin 2.0 myths: "Penguin 1 targets homepages, 2 goes "much deeper." “Penguin 2 had a high impact on cleaning up the SERPS” “Penguin 2 spots unnatural link velocity trends and penalizes them” And now I will debunk each one of them 1.    "Penguin 1 targets homepage, 2 goes "much deeper." FALSE. Remember the F [...]
It's time again for another important cognitiveSEO upgrade. In the last months we worked continuously at adding better features, improving the user experience and creating new integrations that would allow our customers to get the best SEO intelligence possible at the best price on the market. Let me structure the new release so that you can easily see what we added to the system and how it will benefit you: MajesticSEO Partnership Important Links and Rankings Upgrades Simpler Credit [...]
The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades? If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]
Important Update! We released the automatic unnatural link classification tool to help you in your unnatural link recovery, after this post was published. We recommend you check it for unnatural link analysis! With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile. This detection technique can to be used for any site, even if [...]
In the last year we researched quite a bit on the subject of social signals correlation vs backlink acquisition trends. The in-depth analysis, lead us to build the new Social Visibility module that allows you to analyze and track the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus.   Let me ask you 3 questions and if at least one of them is a question that you asked yourself in the past then this new module will be of great help to you. 1 [...]