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It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user). At the [...]
No longer than one year ago, on June 11th 2013, Google, launched a new algorithm whose main purpose was to clean some very “shady” niches, such as “payday loans” or “buy Viagra”. These are very controversial niches that everybody knew about but hardly anybody talked about. One year earlier, in 2012 we tried to fire a warning shot concerning this matter,  but Matt Cutt's answer came out 1 year later, when they released the initial Payday Loans Google Update. “There were people c [...]
Around the middle of the 20th century a certain myth started to "run" around among proponents of theories that emphasized a strong relationship between language, culture and perception. According to this myth, Eskimo people had an enormous number of words for “snow” (hundreds, according to some accounts). Two very important things were subsequently discovered. One was that most of these languages are polysynthetic, meaning that they could combine a limited set of roots and word endings to cr [...]
In the last week, many speculations have been made regarding what Panda 4.0 has really impacted in terms of ranking and site.  As Google representatives didn't feel like talking too much about what this update is really about, the SEO world was caught on fire by suppositions and advice about how we should effectively stay safe in front of the big angry Panda. It's indeed a bit early to draw 100% guaranteed conclusions about what the 4th Google Panda is impacting. Yet, we think that the best to [...]
Quick Info This analysis was done with the cognitiveSEO toolkit, a respected & iconic tool among many SEO professionals & the entire SEO industry as a whole. Get your Free 14 day Trial Now and Enjoy one of the best tools for Link Profile Auditing, Unnatural Link Detection, Social Visibility Analysis and Rank Tracking. +Extra Topping: You'll get a Live Demo with Razvan Gavrilas the Founder & Architect of cognitiveSEO. Update: LastMinute Recovered its rankings in 2 days. Read [...]
Quick Info This analysis was done with the cognitiveSEO toolkit, a respected & iconic tool among many SEO professionals & the entire SEO industry as a whole. Get your Free 14 day Trial Now and Enjoy one of the best tools for Link Profile Auditing, Unnatural Link Detection, Social Visibility Analysis and Rank Tracking. +Extra Topping: You'll get a Live Demo with Razvan Gavrilas the Founder & Architect of cognitiveSEO. Update: This is the complete case study of the Halifax Goog [...]
Guest Blogging is a great tool for increasing a site’s reach and engaging with new & relevant audiences. Using it just for the link building aspect doesn't add any particular value to the readers or to the site the content is posted on. Genuine Guest Posting works by engaging with audiences that are interested in your content. Guest posting is still widely used as a “link building tool”, for generating contextually relevant links. When it is mostly used  as a “link building t [...]
Since July, when we launched the automatic unnatural link detection tool, we analyzed carefully how our customers use it. We quickly understood that you needed a fast way to manually validate the links to be disavowed, in order to be 100% confident that those are the correct ones. In order to be 100% sure that a link is unnatural or not, you actually need to load that page and look for the link on the page.  The major problem, is that you usually have to visit hundreds, if not thousands, [...]
Watch the Recorded Broadcast of the Content Marketing Landscape 2013 Hangout with Lyndon Antcliff and myself here: We discussed advanced content related stuff. Here are some of the topics: Tips for creating content for boring industries. How to increase your brand. How to build a network. How to do Link Baiting. How non-writers can create good quality content. Case Studies Q&A A lot of cutting-edge stuff. Enjoy your Watch!   Video Transcript Razvan: H [...]
Watch the Recorded Broadcast of the Link Building Landscape 2013 Hangout with Wiep Knol and myself here: We will be discussing advanced links related stuff. Here are some of the topics: Link Building Remembering (2000 ... 2012) What Link Building Strategies still work in 2013 What will the Link Landscape look like in 2014 and beyond Case Studies Q&A A lot of HQ stuff here. Enjoy your Watch! Video Transcript Razvan: Hello everyone! This is Razvan Gavrilas from c [...]