Digital Marketing Case Studies

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Important Update! We released the automatic unnatural link classification tool to help you in your unnatural link recovery, after this post was published. We recommend you check it for unnatural link analysis! With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile. This detection technique can to be used for any site, even if [...]
We had a "full-house" Webinar on Friday (all 100 seats were occupied). As promised to everyone in the webinar here is the recording for to digest. Main Topics What are Unnatural Links? How do I spot them? How do I recover from an Unnatural Links Penalty? Quick Overview of the recent Interflora Penalty. "Unnatural Link" Sites Analyzed - Case Studies     SmartLipo - Medical Surgery Niche     Allesovergokken - Online Gambling Niche Netherlands     Webhostingmadness - We [...]
After the last few days when every SEO pro, and his dog, wrote about the Interflora penalty, I decided to take a look into the case. What I found out is that, in my opinion, Google seems to enforce another old guideline. That is: "Advertorials" Google Advertorial Update Mockup I ran an indepth analysis on cognitiveSEO for Interflora and some of its top competitors, that are still ranking.Here are some of my findings. 1. The Interflora backlink profile does not look more unnatural, that a [...]
"Before you continue reading this post you need to be aware that the case study presents actual data and results from Google. We do not endorse using these kind of black hat practices. We only present them as they are being used and abused. Maybe Google will fix these faster. All for the sake of search transparency ... " High rankings for highly competitive keywords are still being obtainable, post “Penguin”, with black hat practices. How do I dare to say that you might ask? Well bec [...]
After our guide on how you can easily identify low quality links and link networks, we decided to host a webinar where we did in-depth analysis on the "Google Penguin" update. The following video is an advanced seo training on how you can identify the links that have caused your site to be affected by the unnatural link update aka Penguin. Be prepared! ... it is an 1 hour and a half training video. You can either browse to the topic you are interested in (by clicking on the links below) or [...]