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Blog traffic became a huge factor in determining the success of an online marketing campaign. Traffic whether it is referred or organic could bring potential customers to a site that obviously makes the business profitable and increases its branding potential (especially when customers became brand advocates). There is a lot more benefits a brand could gain once it has a continuous flow of traffic. But the methods on how to actually do it are more important than the theories. In this p [...]
On April 2, Victoria Edwards wrote a popular piece for SearchEngineWatch titled “Screw Link Building, It’s Called Relationship Building!” In the piece, she discusses case studies from Jo Turnbull and Erin Everhart that ruminate on the concept of link building and how the practice is more modern, acceptable and profitable when it includes, or is converted entirely to, relationship building.     Edwards writes, “What do you want out of a personal relationship? Loyalt [...]
SEO has always been an amazing part of the online marketing industry. And in the last years, social networks like Google+, Facebook or Twitter originated, having less or more influence on SEO. Google+ definitely has or will have a big influence on SEO. That's easy to understand, because Google+ comes directly from Google and Google for example is interested in generating independant social signals to enrich its search engine results. But Google also evaluates public data from Twitter and Faceboo [...]
The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades? If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]
Nobody wants to work months and years on their site, and then have Google penalize their page or drop their SERP rankings. This costs money, time and frustration. If you don’t know what you’re doing, you’ll have to start everything from scratch. In fact, it could even mean the end of your business, particularly if all (or most of) your traffic relies on organic results. Is Google evil? What is the big search engine up to? In their constant effort to make the search engine a better pl [...]
Once you've completed your competitor research and found some Google friendly link building opportunities, your next job will be to contact website owners to request your links via guest blogging, inclusion in a piece of content, or addition to a resource page. The link request is probably one of the most crucial parts of link building. If done correctly, you will ultimately get your link. If not, then you will lose the opportunity. The following are some tips to make sure that you get the li [...]
This is a guest article written by Traian Neacsu. He is the Director of SEO and co-founder of Pitstop Media Inc, a top rated Canadian SEO company that provides search engine optimization services to businesses across North America. The views of the author do not necessarily represent the views of cognitiveSEO. High authority, relevant backlinks are gold for search engine rankings. And we are always attempting to trace and to get our hands on them. When it comes to find the best backl [...]