Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas.
Content Audit + Content Strategy Analysis = Tasty Revelations
The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn't have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today's article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.
An idea is basically [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.
We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.
When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring.
Except did you know there are 100, [...]
After my gathering of Disavow Experts in a previous post, I wanted to go more in depth. I knew who I should talk to, Modestos Siotos, of iCrossing UK and one of cognitiveSEO's long term customers who is specialized in ultra advanced link audits and penalty recoveries. So I got together a few questions to really get stuck into things.
Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is.
In a nutshell, Penguin is a collection of signals Googl [...]
A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click.
If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website.
If the headline does not cut it, it will not get viewed.
It will not get Tweeted.
It will not get links.
It will die of loneliness.
What Makes a Magnetic Headline?
A magnetic [...]
In our recent posts we've tackled topics of content, natural growth and Start-up Strategies and focused less on link building. Well, in this article we'll talk about just that, a way to build new & relevant links to your site, after reading and understanding an in-depth competitive analysis. We'll present the link intersection technique, a way to go even more in-depth with the competitive analysis and link commonalities study. We've always advocated natural link building and this techniqu [...]
Probably you are familiar with the story of the two English salesmen who went down to Africa in the 1900s. They were sent down to find if there was any opportunity for selling shoes, and they wrote telegrams back home. And one of them wrote: "Situation hopeless. Stop. They don't wear shoes." And the other one wrote: "Glorious opportunity. They don't have any shoes yet." There's a similar situation when it comes to The Disavow Tool also, because there are some people who think that it's an ov [...]
This is a TRUE & SUCCESSFUL story from Jonathan Verrall - Senior SEO Manager at Jellyfish and one of our long time customers.
“ Negative SEO attacks can come in many shapes. Given the latest Google Updates, black hats had to up their game, resorting to all kind of elaborated SEO attacks. In this context, keeping an eye on your backlinks is mandatory, as well as maintaining a healthy link profile. Below, there is a great, in-depth story about a recovery from a negative SEO attack from [...]
Having a large and active following on social media should be viewed as an essential asset to your marketing strategy. These tips will give you the ability to employ a very powerful strategy.
As social media has only grown in influence and attracted more users over the past few years. If you have a website and an online brand, you need to get people to be exposed to it.
Creating content is only one part of the content marketing plan, promoting the content is the other essential p [...]