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The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long term development. This is where you can improve - find keywords semantically related to your niche, but not necessarily used by your competitors.   It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest too. But what happens when your industry’s a crowded [...]
Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?     Well, my name [...]
You might be familiar with the epic space opera Star Wars. Many interesting dialogues have been initiated throughout the series, yet a particular one from Episode VI - Return of the Jedi, comes to my mind now. It's a dialogue between Obi-Wan and Luke and it goes like this:   Obi-Wan: "So what I told you was true, from a certain point of view."   Luke: "A certain point of view?"   Obi-Wan: "Luke, you're going to find that many of the truths we cling to depend gre [...]
So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from.   What you’re about to read is a general guideline with examples. Finding your brand voices is more than just establishing a consistent communication strategy - ‘the how?’ and ‘why?’ are at least as important as t [...]
The broken pages and link reclamation technique might be familiar to you as they are quite old school strategies. However, it has sparked quite a lot of controversy, with a lot of SEO practitioners classifying this technique as a great white hat one, while others having not so very positive feelings about it. A lot of content has been written about this matter and we can conclude from it that it’s a matter of high interest among digital marketers. Despite the extensive documentation, few solut [...]
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]
There's no doubt about it, page performance pays. In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards. Unfortunately, all of those big bucks won't promise you a page that performs if you don’t address the 10 most costly pitfalls that kill page performance. That why knowing the essentials and applying the right tools on a page-specific basis is crucia [...]
To upcycle content is to take components from original content and though creativity transform them into fresh pieces of content across different media and for different content platforms. Creating content costs a lot of money. Good content which attracts and engages your target audience takes a serious amount of time and investment. Getting the most out of your content spend is essential in achieving a good ROI on content investment, which is why you should always upcycle content rather start [...]
This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article.      In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]