A question came out at a radio station: "Is it true that Mercedes cars are being given to citizens in Moscow?" The radio answers: "In principle yes, it is true, but it is not Moscow but Leningrad, not Mercedes but Ladas, and they are not given to but stolen from."
Much like in the case of this joke, a lot of the beliefs that are popular about SEO are only true “in principle” and some turn out not to be true at all. Some of these ideas may have started as true, while others have always [...]
Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “nonexistent” is a wide range of tones. One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!” That is indeed a very good piece of [...]
It all starts with a possible George Romero horror movie scene:
Early in the morning, you do a Google search for your site to find out that your site's hard-earned rankings have suddenly succumbed.
In most cases, you should only blame yourself that you didn’t do your best to avoid getting into this dreaded situation. But in some cases, you just can’t be aware of all the possible scenarios in which your site might lose organic search traffic.
Important: Whenever your site's rankings star [...]
There are no more shortcuts to link building. In 2013-2014, Google changed the rules for SEO once again. It’s slowly trying to shift the mentality from "hunting" for links to "growing" them naturally. Sincerely, there are no future proof link building techniques that we could vouch for, because we’re swimming in a sea of uncertainty. You can’t forecast with certainty the decisions Google will or will not take in order to predict the path for SEO as a technique.
The algorithms developed [...]
The antagonism between black hat and white hat strategies has been going on for years now. These strategies have been around since the existence of SEO. It seems they aren't obsolete. On the contrary, they’ve persistently lingered around the SEO world and seem to be fruitful even in 2014.
We do not endorse or recommend the usage of these techniques. This blog post's intent is to show how black hat SEO works in 2014. Some of the techniques presented below are not only black hat but also "cra [...]
When it comes to ranking, leaders aren’t spawned overnight and they can’t just buy their spot. Those long-term top ranking sites get there by working smart. That’s the right price when it comes to achieving that goal. We're here to talk to you about manual link building and where Google might draw the line between natural and unnatural and how feasible is this link building strategy in 2014.
Manual Link Building Strategies That Should Always Work
For a long time, any kind of manual [...]
A picture is worth a thousand words!
In order to best outline how search engines changed the way we manage our businesses and conduct our online strategies we created the Google Equilibrium Illustration.
We are in the year 2014 and the search landscape has dramatically changed compared to what it was in the '90s. Year after year, things seem to get more and more complex and we involuntary wonder how will the world of search, and therefore the online businesses, will look like in the near [...]
This Friday we have a new cartoon about the Natural/Unnatural Link Building Process. How fast does it take to rank your newly created site in the top results of Google for the normal webmaster ?
Hopefully this comic will give you some insight. Enjoy!
<div style="width:604px;"><div><a target="_blank" href="http://cognitiveseo.com/blog/wp-content/uploads/2014/03/unnatural_link_building.jpg" ><img width="100%" alt="Un[Natural] Link Bu [...]
In nature, there is no such thing as opposite. The night is not the opposite of the day, as the light is not the opposite of dark. There are just different phenomena that exists in different shapes. Allow me to extrapolate this to links. When asked: “What is a natural link?”, the correct answer is:
A natural/organic link is not necessarily “the opposite of the unnatural link”. It is much more than that.
And although unnatural links are in fashion, maybe its time to put the spotligh [...]
When you start working in the SEO field, all your life changes. You begin to see the world differently, your relationships gain a special flair and your own existence takes on a new meaning. If you don't want to take my word for granted, let me illustrate what I am talking about by reviewing some regular moments from a day-to-day search engine optimizer's existence.
In the SEO world, you usually have a at least half of these moments each day everyday:
1. Wake up
Wake up early in the morning [...]