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Having a large and active following on social media should be viewed as an essential asset to your marketing strategy. These tips will give you the ability to employ a very powerful strategy. As social media has only grown in influence and attracted more users over the past few years. If you have a website and an online brand, you need to get people to be exposed to it.   Creating content is only one part of the content marketing plan, promoting the content is the other essential p [...]
I'm sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of nearly $4 million, Buffer managed to become one of the best platforms to schedule, analyze and create social media strategies on all social media websites including Facebook, Twitter, Google Plus [...]
Having a comprehensive keyword list is crucial for SEO and will help you rank for keywords that your competition may have missed. Therefore it is very important to use every method available to find those keywords that are useful, but your competition missed. Unless you have a very narrow niche you will never run out of keywords, the language people use to describe and label things within a niche is constantly evolving and growing. Whilst other keywords may be fading out of use and so no long [...]
This is a TRUE & SUCCESSFUL story from Bryan Stenslokken, SEO Manager at St. Louis-based internet marketing company Clix. “Below you will see presented another interesting recovery story from one of our great customers. Even with a sitewide link penalty reduced to a partial one, the site recovered its rankings. After nine months and another disavow the Partial penalty was removed also, leading to an even bigger ranking boost. It's a great story about organization, analysis and patienc [...]
Building links to a website is one of the most crucial aspects of online marketing, because building links means you rank higher in Googles’ search engine, and Google still uses links as its main factor for ranking a website. The problem with link building is that it is more a problem of human persuasion than anything related to a mechanical algorithm. The process of link building causes us to naturally forget that websites don’t actually give the link. It’s people who link to websit [...]
This is a TRUE & SUCCESSFUL story from Dale Gillespie, one of our customers. “Below you will see presented an interesting recovery story from one of our great customers, Mr. Dale Gillespie. Happily, he chose to share with us his experience regarding an Google Penguin Recovery and a successful implementation of a 301 redirect strategy mixed with 404 on pages affected by unnatural links. It's a great story about perseverance, patience and thinking ahead!"   I'd like to share [...]
Site hacking poses a constant threat for webmasters and online business owners. Whether you're just interested about how to deal with hacking, or unfortunately you've received a "Notice of suspected hacking" message in Google webmaster tool, in this article I`ll try to give you some tips on how to deal with it and how to even prevent it in the future. Even though Google does what it can to stop spam and SERP Hijacking, black hatters still use this shady tactic to rank up various sites. The ha [...]
Google wants us to use the disavow tool when we get a notice from them telling us we have websites pointing dodgy links at us. Although this would seem like a straight forward task, there are some myths and elements of confusion that have built up around using the disavow tool. As there are numerous people who are far more experienced and expert on this subject, I decided to ask a few. Here is what they said. I asked: What do you think the myths of using the Disavow tool are and what is t [...]
Time has passed since the Panda 4.0 update and there’s still a lot of talk around this subject. At that time, the headlines were filled with words of panic, which foretold an impending doom. Yet, time proved that the latest Google Panda shouldn't be brought in discussions in terms of penalties. Instead,  targeting and deranking low quality content would be more appropriate concepts to bring into discussion. So it seems that the Panda update should  affect the ones who do not comply with Go [...]
The use of a robots.txt file has long been debated among webmasters as it can prove to be a strong tool when it is well written or one can shoot oneself in the foot with it. Unlike other SEO concepts that could be considered more abstract and for which we don’t have clear guidelines, the robots.txt file is completely documented by Google and other search engines. You need a robots.txt file only if you have certain portions of your website that you don't want to be indexed and/or you nee [...]