There's no doubt about it, page performance pays.
In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards.
Unfortunately, all of those big bucks won't promise you a page that performs if you don’t address the 10 most costly pitfalls that kill page performance. That why knowing the essentials and applying the right tools on a page-specific basis is crucia [...]
To upcycle content is to take components from original content and though creativity transform them into fresh pieces of content across different media and for different content platforms.
Creating content costs a lot of money. Good content which attracts and engages your target audience takes a serious amount of time and investment.
Getting the most out of your content spend is essential in achieving a good ROI on content investment, which is why you should always upcycle content rather start [...]
This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article.
In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]
When running a blog or a website, you probably want to get loads of visitors and traffic to be a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers.
Keyword research is one of the best tactics to boost traffic on your website without spending much money. Using long-tail keywords can make sense if it comes to getting more targeted traffic in search engines.
At the AMA Content Marketing Conference, Chris Baggot [...]
Wikipedia is not only one of the most reputable online encyclopedias, it can also be one of the most reputable link sources in terms of SEO. Caution is warranted though, because a very interesting paradox is at play here: the less Wikipedia is being used for SEO, the more credible and valuable it is as a link source. Furthermore, the more credible and valuable it is, the more appealing it becomes. But be aware: if you are now rushing to the crowd-sourced encyclopedia to insert your links in ever [...]
Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty.
You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.
This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recover [...]
It’s no longer enough to produce good content, you must be producing exceptional content.
Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”.
Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]
Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results.
To provide help to the people who practiced "bad" link building in the past and were in search of ways to clean up their messy link profile, in October 2012 Google launched the d [...]
This is the headline I think works best for this article. I did start out with “Coming up with a content strategy that works”, but it doesn’t put emphasis on the problem and the problem is find a way to create a plan that is actionable.
And when I say actionable I mean:
Content creator has the correct skill set
It doesn’t harm the brand
It can be produced in the time allotted
I like for you to understand that when I say “actionable” content, this is what [...]
Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content.
It’s useful not to mix up type of content with a theme of content. Type of content is more the mechanical aspects of the production, whilst theme is more about the tone or the narrative of the content, which will determine the feeling the end user is left with when the content has done its work.