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Update September 23, 2016: Real Time Penguin is now live! Google just announced on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin's data is now refreshed in real time so that changes will be visible much faster, Penguin is now more granular. The Penguin algorithm will be able to devalue spam by adjusting ranking based on spam signals, rather than affecting [...]
The human brain is capable of handling 1016 processes per second and yes, it’s perfectly fine if this freaks you out (it scares me too). It’s because of this particular feature that your content has to generate engagement. Our brains won’t focus on something unless it’s going to seem highly useful or very eye-candy, so pushing your articles into your reader's’ eyes can be quite a challenge.   There’s a pretentious term describing how our brains refuse to be rational somet [...]
Neo: If you're killed in the matrix, you die here? (The Matrix, 1999)   We often make a distinction between the virtual and the real world. We will ask whether something happened online or “actually happened”, as if the online world were a parallel universe in which actions have no impact on our current lives. But the truth could not be further from that. Most of the things we do online can impact our “real”, palpable lives. Our perception and our laws may not have caught up to [...]
The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long term development. This is where you can improve - find keywords semantically related to your niche, but not necessarily used by your competitors.   It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest too. But what happens when your industry’s a crowded [...]
Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?     Well, my name [...]
You might be familiar with the epic space opera Star Wars. Many interesting dialogues have been initiated throughout the series, yet a particular one from Episode VI - Return of the Jedi, comes to my mind now. It's a dialogue between Obi-Wan and Luke and it goes like this:   Obi-Wan: "So what I told you was true, from a certain point of view."   Luke: "A certain point of view?"   Obi-Wan: "Luke, you're going to find that many of the truths we cling to depend gre [...]
So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from.   What you’re about to read is a general guideline with examples. Finding your brand voices is more than just establishing a consistent communication strategy - ‘the how?’ and ‘why?’ are at least as important as t [...]
The broken pages and link reclamation technique might be familiar to you as they are quite old school strategies. However, it has sparked quite a lot of controversy, with a lot of SEO practitioners classifying this technique as a great white hat one, while others having not so very positive feelings about it. A lot of content has been written about this matter and we can conclude from it that it’s a matter of high interest among digital marketers. Despite the extensive documentation, few solut [...]
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]