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The broken pages and link reclamation technique might be familiar to you as they are quite old school strategies. However, it has sparked quite a lot of controversy, with a lot of SEO practitioners classifying this technique as a great white hat one, while others having not so very positive feelings about it. A lot of content has been written about this matter and we can conclude from it that it’s a matter of high interest among digital marketers. Despite the extensive documentation, few solut [...]
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]
There's no doubt about it, page performance pays. In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards. Unfortunately, all of those big bucks won't promise you a page that performs if you don’t address the 10 most costly pitfalls that kill page performance. That why knowing the essentials and applying the right tools on a page-specific basis is crucia [...]
To upcycle content is to take components from original content and though creativity transform them into fresh pieces of content across different media and for different content platforms. Creating content costs a lot of money. Good content which attracts and engages your target audience takes a serious amount of time and investment. Getting the most out of your content spend is essential in achieving a good ROI on content investment, which is why you should always upcycle content rather start [...]
This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article.      In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]
When running a blog or a website, you probably want to get loads of visitors and traffic to be a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers.   Keyword research is one of the best tactics to boost traffic on your website without spending much money. Using long-tail keywords can make sense if it comes to getting more targeted traffic in search engines.   At the AMA Content Marketing Conference, Chris Baggot [...]
Wikipedia is not only one of the most reputable online encyclopedias, it can also be one of the most reputable link sources in terms of SEO. Caution is warranted though, because a very interesting paradox is at play here: the less Wikipedia is being used for SEO, the more credible and valuable it is as a link source. Furthermore, the more credible and valuable it is, the more appealing it becomes. But be aware: if you are now rushing to the crowd-sourced encyclopedia to insert your links in ever [...]
Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.   This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recover [...]
It’s no longer enough to produce good content, you must be producing exceptional content. Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”. Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]