When it comes to link building, the link request can make or break the deal. Webmasters can be immediately turned off by a request just from the introduction. This is because many have been overwhelmed by irrelevant, impersonalized link requests in the past.
This is where using a link building persona can come in handy. It takes a little evaluation of the site you are targeting and the person (webmaster) you are going to email to decide what persona to go with, but if you choose the right one [...]
Want to take a new approach at link building in 2013? One way to do it is by taking the focus off of building links for rankings and start focusing on building links that lead to direct traffic and sales. Here are some ways to build conversion-oriented links for your 2013 link building campaign.
Look For Advertising Networks / Directories with Real Customer Traffic
There are lots of directories out there that receive tons of traffic, but that traffic isn't necessarily the kind that will lead t [...]
We've been talking a lot about competitor analysis, link building, content strategy, and other various online marketing topics. But let's back up for a post and look at the foundation of any online marketing campaign, whether it is content, search, or social. Keyword research is absolutely essential - if you don't know what keywords to target, then you might be throwing money into marketing without getting the results you want. Here are some tips for keyword research that should help you find th [...]
Brainstorming for content can be really difficult at times especially, when your job requires you to write about various niches at a short notice. Though there are many tools like discussion forums, content curation sites, social media platforms, social bookmarking sites, etc. that can help to overcome this problem. Using a lot of tools can be overwhelming. Hence, I have come up with some of my favourite tools that can help to do an effective brainstorm for content ideas. (more...) [...]
A few days ago Krumel told me about a weird ranking that he saw on the international Google search for the brand name "Skype". Google lists the Russian version of the main Skype page in places 2 or 3 depending on the search location. This happens on almost any international or local search. The first result is always the correct result (correct site language) for the tested countries (UK,Netherlands,Germany,Russia). On the US version it did not happen always.
I started digging around and [...]
We all know that Google's algorithmic changes have impacted the way we do link building. But we also know that in some industries, there are plenty of competitors who are using risky link building techniques to rank well for their targeted keywords. So while you are doing your competitor analysis, ask the following questions about various sites that competitors are using to see if they will be Panda / Penguin friendly opportunities.
Photo Credit: Matti Mattila on Flickr
How to Evaluate G [...]
Last night Alex Graves from Bronco posted an article discussing the Payday Loans niche and how he thinks that the Google algorithm has been gamed, even after the Penguin and EMD update.
I tweeted to him, the payday loans case study that I did back in June (this was the first case study of its kind, that ignited a series of articles talking about how the payday loans niche is abused in Google). He is saying that this new site ranking on the "payday loans" keyword in the UK was not a hacked [...]
Sometimes, small business owners don’t have the required budget or time to create and implement an SEO and social media strategy for their company. Some business owners manage the SEO of their websites by themselves, without realising the complexities and details that can potentially result in a website receiving a penalty from search engines. A good SEO and social media strategy can help small and ‘boring’ businesses to have a competitive advantage by using these important SEO tips:
Have you ever wanted to know what your competitor's overall link building strategy was without having to look link by link through their backlink profile? If so, then you're in luck. The inBound Link Analysis tool allows you to take a quick snapshot of one website's backlink profile along with a few competitors to see what kind of links have been obtained for each website. This is a great way to see what you need to do to catch up with competitors as well as give potential clients an overview of [...]
Once you have decided on the keywords you are targeting for your search engine marketing campaign, your next task will be to do a little competitor analysis. This is where you look at the top websites in your industry to see what they are doing to rank highly in search. In this post, we're going to look at defining your competitors in search and what you should look for to determine your next course of action.
Who Are Your Competitors
When working with a new client, they will supply a few piec [...]