Sometimes, small business owners don’t have the required budget or time to create and implement an SEO and social media strategy for their company. Some business owners manage the SEO of their websites by themselves, without realising the complexities and details that can potentially result in a website receiving a penalty from search engines. A good SEO and social media strategy can help small and ‘boring’ businesses to have a competitive advantage by using these important SEO tips:
Have you ever wanted to know what your competitor's overall link building strategy was without having to look link by link through their backlink profile? If so, then you're in luck. The inBound Link Analysis tool allows you to take a quick snapshot of one website's backlink profile along with a few competitors to see what kind of links have been obtained for each website. This is a great way to see what you need to do to catch up with competitors as well as give potential clients an overview of [...]
Once you have decided on the keywords you are targeting for your search engine marketing campaign, your next task will be to do a little competitor analysis. This is where you look at the top websites in your industry to see what they are doing to rank highly in search. In this post, we're going to look at defining your competitors in search and what you should look for to determine your next course of action.
Who Are Your Competitors
When working with a new client, they will supply a few piec [...]
After Bing released their disavow tool, now it's time for Google. A lot of people waited for this tool from Google, as with all the "Penguin" updates this year, a lot of webmasters were left in the dark having their sites penalized with no ability to remove those low quality links successfully.
As Google warns you this is an Advanced Tool and should be used with caution. It can harm your site's rankings in Google.
What cognitiveSEO will do for you is give you the needed tools to [...]
I’ve noticed lots of data visualisation posts and infographics being posted on many websites lately. Many of them are displaying too much information on a poorly designed visual post. Is this just another tactic to gain links? Just a few months ago, I heard some SEOs talking about how infographics don’t work for SEO campaigns and now the tables have turned. I’ve noticed a lack of strategic planning in the industry, which is the first and foremost step for any campaign. A well-int [...]
I just received this mail, in the morning, from a certain "Steven Robert" whom I never talked to before asking me to publish his SEO article.
Here is the mail. Straight to the subject wouldn't you say :) (FAIL)
What is his name again ... Robert or Robart ... !? ( FAIL)
This is a bulk mailing with a WORD file attached containing the "master SEO piece article" ... ( FAIL AGAIN)
And he wants to rank for "search engine". Hey Google ... you got competition! (TOTAL FAIL)
Quick Idea: [...]
Over-optimisation of targeted anchor text has been given a lot of importance by SEO experts, in a bid to avoid getting slapped by Google’s penguin update. We saw the effects of the penguin update on many websites that have unnatural anchor text distribution and, as anyone would expect, this should have been applied to the ‘payday loans’ niche but, surprisingly, this is still not the case.
Any rational SEO would think anchor text distribution is crucial in a competitive and controversial [...]
There are many SEO tactics that could negatively influence a sites' ranking. The tactics presented in this article are 7 of the most important ones, that I consider you should avoid, as to the 2012 events (Penguin/Panda/other Google updates). They are both onsite and offsite tactics. (Note: LQ = Low Quality)
1. Directories (LQ)
This is one of those "Post Penguin" tactics to avoid. Of course there are still, great human-edited directories that will give you quality links (even if paid). bo [...]
There is a lot of talk about Google’s continued algorithm changes, particularly Google Panda and Google Penguin. Most of the talk seems focused on what not to do or what strategies to employ to avoid being affected by these algorithm changes, but there are still plenty of people who don’t quite get how or why they are losing their rankings or what to do about it if they are. Today, we would like to rundown the past, present, and future of how Panda and Penguin affect your website and your bu [...]
This last month was all about Google Penguin. Because of that, I thought on asking some of the brightest minds in the SEO industry, to share their opinions on what "Penguin" is and how it affected link building and SEO.
It is important to know that none of the interviewees knew who are the other participants to the interview. This makes the interview unique, by sharing the individual opinions regarding the Google "Penguin" update, of each of the link builders.
This is an in-depth interview [...]