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With the growing importance of social media in the Internet Marketing Mix, it is important to know how your social strategy stands against your competitor’s social strategies. To get access to this information you need to analyze the “shareability” of your competitors content. Here are 3 metrics that give you quick and in-depth insight into the social media marketing techniques that are used by any site. 1. Total Shares A great metric that tells you how your site is standing, from a soc [...]
Yesterday at SMX, Matt Cutts tweeted about a new update that is targeting highly spammed keywords such as : Payday loans Buy Viagra Adult stuff Other Highly competitive keywords (practically everything that makes tons of money...) I am glad that Google has finally addressed the problem that I publicly mentioned a year ago.(really funny that the post was done on June 13 2012 and the "response" came on June 12 2013) This is a very important update because it tries to find a solut [...]
There is a huge amount of misconception going on since the existence of the actual “backlink”.  With all the latest improvements in the Google’s algorithm these misconceptions should be cleared so that the correct backlink concepts get understood correctly. 1. The Blindness of the Total Link Counts A lot of SEO professionals are impressed, and  guided, by the total raw link counts of a site. I often hear people talking about the number of links a site has, when, in fact, they s [...]
This is a guest post by Brian Dean from Backlinko, an SEO blog that helps people build powerful backlinks through content marketing and good old-fashioned email outreach. Let's face it: you've heard enough about guest posting, press releases, and article directories. If you're looking for some fresh, actionable tips you can apply to your link building campaigns today, then this post is for you. Today I'm unveiling seven advanced link building strategies that I use to complement the br [...]
Today we got tons of articles on the Penguin 2.0 update. Sorry, I meant to say, tons of disinformation, about the Penguin 2.0 update. Here are some of the Penguin 2.0 myths: "Penguin 1 targets homepages, 2 goes "much deeper." “Penguin 2 had a high impact on cleaning up the SERPS” “Penguin 2 spots unnatural link velocity trends and penalizes them” And now I will debunk each one of them 1.    "Penguin 1 targets homepage, 2 goes "much deeper." FALSE. Remember the F [...]
Once your small business has determined what keywords to target through keyword research, your next goal is to make sure your website is optimized for these keywords. Otherwise, you won't get the most out of your link building and PPC campaigns. In this post, we're going to look at the best ways to make sure your website is properly keyword optimized so that the right pages rank for the right keywords. Matching the Appropriate Keywords to Your Website's Pages Chances are during your keywor [...]
The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades? If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]
Ready to dive into search engine optimization for your small business? It this series, we're going to look at the common concerns you may have about SEO, from whether to do it yourself or hire a consultant to the things you need to know and tools you should be using regardless of whether you are working with an agency or an in-house team. In today's post, we'll start with the considerations you should make when choosing to who ail handle your search marketing. In-House SEO Team Choosing an [...]
Nobody wants to work months and years on their site, and then have Google penalize their page or drop their SERP rankings. This costs money, time and frustration. If you don’t know what you’re doing, you’ll have to start everything from scratch. In fact, it could even mean the end of your business, particularly if all (or most of) your traffic relies on organic results. Is Google evil? What is the big search engine up to? In their constant effort to make the search engine a better pl [...]
The world of link building is rapidly changing thanks to Google algorithms. Along with the loss of article marketing, blog networks, and other link strategies, the question remains: is link building through guest blogging on its way out too? The first piece of evidence to consider is the video by Matt Cutts, head of Google's Webspam team.   The second is the number of blogs that are closing their doors to guest post submissions. The reason the doors are closing and Google is [...]