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Within this cognitiveSEO Talks episode you'll get the chance to get inspired by Lukasz Zelezny, a prolific keynote speaker, SEO consultant, and author. He started working in the SEO industry around 20 years ago while living in Poland. Every year he is actively participating in 10 to 20 events as a keynote speaker and he constantly worked for mid and large companies such as HomeAway, Thomson Reuters, The Digital Property Group,to mention just a few.        As Lukasz himsel [...]
301 redirects are one of the core elements SEO experts use on a regular basis. They are very useful but they can also be very dangerous. You can fix broken links with them, but you can also create redirect loops which can affect indexability.   In order to really take advantage of 301 redirects, you have to know how to set them up properly but also the scenarios in which they are required. Last but not least, you have to know what to avoid when using 301 redirects to deal with a problem. [...]
Update March 15, 2019: Although this Google Update initially came out under the name of Florida 2.0, Google themselves named this update Google March 2019 Core Update. According to officials, this name helps to avoid confusion as it tells you the type of update it was and when it happened.   Over the last few days, there has been a lot of buzz about possible Google algorithm updates. And yes, it's true that Google updates its algorithm every single day, often multiple times per day but t [...]
Google is quite disputed be search marketers all over the world but we can all agree on one thing: Google offers lots of tools and features which can help every business, big or small, to thrive and make the most of their activity. From developer tools to business management and valuable resources, here it is - what we hope to be - the complete list of Google marketing tools.      We've scooped the whole internet to find the most useful and relevant Google tools for everyone wh [...]
To many people SEO seems like something really hard to do, which also takes a lot of time. While mostly that's true, it's also true that there are some small SEO actions you can perform that can have a big impact on your rankings.   In this post, we've gathered 21 things you can do to improve your SEO. Most of them are easy to implement, but we're trying to focus more on the ratio between the effort and the results. So, if something seems harder to do, it will also have a greater impact. [...]
Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “inexistent” there is a wide range of tones.   One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!” That is indeed a very g [...]
While technical SEO is a topic that only some of us make use of rigorously, it is a part of everybody’s life. Well, which part of SEO is not technical if we were to look at it thoroughly?   SEO issues, mistakes, tips and recommendations are all included in today's technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, [...]
It’s that time of the year when everybody is feeling deeply in love and thinking about presents and plans for Valentine’s Day. On this special occasion, we thought that a few SEO tips can really help both business owners to get more clients and customers, to buy the perfect gift for the beloved person.   A true love story doesn’t work without its successful ingredients. Same goes with SEO and UX - which is a true love story, SEO & content writing, SEO & PPC, SEO & social [...]
Everybody talks about unnatural links and their impact on the SEO world. While some things are well known, when it comes to search engine optimization and spammy links, there is still a lot of obscurity on the subject.    To shed some light on this matter, we’ve run an in-depth analysis based on more than 100k inbound links. Some of the findings are really surprising, while others bring a clear confirmation to some really popular assumptions.       Almost a Quarter [...]
If you're active on social media groups or forums, you've probably seen plenty of free SEO audit offers. Ask an opinion about your site and the comment sections will quickly fill up with offers.   Hey, but it's FREE, right? I mean, isn't that great? However... if we've learned something over the past years of digital marketing and SEO is that nothing good comes for free. Even if you do end up spending less money, you spend time instead and always risk doing a bad job.     [...]