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Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas. Content Audit + Content Strategy Analysis = Tasty Revelations The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.   We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.   When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]
How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring. Except did you know there are 100, [...]
A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click. If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website. If the headline does not cut it, it will not get viewed. It will not get Tweeted. It will not get links. It will die of loneliness. What Makes a Magnetic Headline? A magnetic [...]
They say that good artists borrow and great artists steal. Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas.   Plus, it is never a bad thing to see what your competitors are up to. Performing “competitive research”, is something that most sectors do and social media is no different.   If your competitors have tested various ideas, it makes sense to research and analyse the [...]
I'm sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of nearly $4 million, Buffer managed to become one of the best platforms to schedule, analyze and create social media strategies on all social media websites including Facebook, Twitter, Google Plus [...]
One of the most powerful types of content you will find the most rewarding is evergreen content. By identifying usable, evergreen content in your niche and publishing your own version you can boost the traffic and branding of your website. The best way to establish the types of content that are going evergreen in your niche is to see what the leading websites are doing. By analyzing the data from our target websites we can quickly ascertain which content is evergreen and still attracting eyeb [...]
On April 2, Victoria Edwards wrote a popular piece for SearchEngineWatch titled “Screw Link Building, It’s Called Relationship Building!” In the piece, she discusses case studies from Jo Turnbull and Erin Everhart that ruminate on the concept of link building and how the practice is more modern, acceptable and profitable when it includes, or is converted entirely to, relationship building.     Edwards writes, “What do you want out of a personal relationship? Loyalt [...]
With the growing importance of social media in the Internet Marketing Mix, it is important to know how your social strategy stands against your competitor’s social strategies. To get access to this information you need to analyze the “shareability” of your competitors content. Here are 3 metrics that give you quick and in-depth insight into the social media marketing techniques that are used by any site. 1. Total Shares A great metric that tells you how your site is standing, from a soc [...]