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Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads, and the better they are in composition, structure and spamming, the more you’re going to grow in a sustainable way. That’s why we’ve put together (probably) the largest list of hands on tips to help you nail email marketing and build a better strategy for your ROI. With no further introduction, we present you a great list of 53 great methods on how to considerably [...]
Bad marketing is, most of the time, simply bad strategy. For instance, it might be tempting to think that all you need to succeed today is a strong social media presence and fan base. However, that would be a huge mistake on your part, strategically. Sure, social media might be a good place to promote a product or service, but there isn’t really any return on investment on that promotion, as Facebook users simply don’t engage with brands. What you really need is an interaction environment wh [...]
It's impossible not to be synced anymore. Everything is on cloud and the amount of information we come across every day is unprecedented. The difficulty of any digital marketer's mission is not letting themselves be distracted by the connectivity and hyperlinking on the web. While we have never been more exposed to information, it's now harder than ever to keep focused and prioritize our online activity. Because we know how crucial it is to stay informed and relevant when it's almost impo [...]
There are many reasons why outreach emails get to be deleted directly without even being read. One of the reasons is that they are never read; not even by the person who wrote them. Therefore, when the sender is not even trying to be coherent or make any sense, why should I be the one trying to read its messages?   Moreover, how can I not delete your emails if they bring me no added value? None. Except the astonishment of how unprofessional that email is written, it literary brings me [...]
Cold email outreach is clearly more than just sending an email ‘to the right guy’. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot. For once, because it works like a riddle – it’s never the thing that first pops into your mind. This is because that very first thing you’re thinking of including in your outreach pitch was probably used by other hundreds of people hoping to stand out. Then, since influencers [...]
Outreach is exceptional. It gives you a great head start when you most need one - it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, we’re going to go through some poignant examples of outreach (with their dos and don’ts) and their results. The key takeout is being able to make a comparison between the different types of situations the following people found themselves in, and [...]
As you may have already found out or experienced on your site, Twitter share counts are no longer updating on the share buttons starting with the 20th of November this year. This means that all share buttons out there that relied on the Twitter share count endpoint are no longer providing share counts. This includes Twitter’s own official tweet button. Basically, Twitter seems to be de-emphasizing one of its defining metrics: the share counts. The impact the big social network's decision ha [...]
So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from.   What you’re about to read is a general guideline with examples. Finding your brand voices is more than just establishing a consistent communication strategy - ‘the how?’ and ‘why?’ are at least as important as t [...]
Dealing with the truth isn't always an easy job. But your best product can get lost on the way without a solid network to confirm its value. This is why investing in strong professional relationships and building a powerful audience around your products is something that deserves your best attention. And while this is a troublesome process in itself, gathering the most pertinent solutions isn't a walk in the park either.   Almost a third of the B2B marketers admitted that their posts [...]
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]