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We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn't have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today's article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. An idea is basically [...]
On May 7th the UK will elect MPs, Members of Parliament to form the next UK Government. As this is the most unpredictable UK election in history we thought we would point the cognitiveSEO tool at the subject and see what we could reveal. I think you will agree that there are some very surprising outcomes.   We looked at the websites of the major parties in the UK general election and analyses their backlinks and social signals using the cognitiveSEO tool.   Conservative Party [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.   We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.   When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]
How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring. Except did you know there are 100, [...]
After my gathering of Disavow Experts in a previous post, I wanted to go more in depth. I knew who I should talk to, Modestos Siotos, of iCrossing UK and one of cognitiveSEO's long term customers who is specialized in ultra advanced link audits and penalty recoveries. So I got together a few questions to really get stuck into things. Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is. In a nutshell, Penguin is a collection of signals Googl [...]
A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click. If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website. If the headline does not cut it, it will not get viewed. It will not get Tweeted. It will not get links. It will die of loneliness. What Makes a Magnetic Headline? A magnetic [...]
In our recent posts we've tackled topics of content, natural growth and Start-up Strategies and focused less on link building. Well, in this article we'll talk about just that, a way to build new & relevant links to your site, after reading and understanding an in-depth competitive analysis. We'll present the link intersection technique, a way to go even more in-depth with the competitive analysis and link commonalities study. We've always advocated natural link building and this techniqu [...]
Probably you are familiar with the story of the two English salesmen who went down to Africa in the 1900s. They were sent down to find if there was any opportunity for selling shoes, and they wrote telegrams back home. And one of them wrote: "Situation hopeless. Stop. They don't wear shoes." And the other one wrote: "Glorious opportunity. They don't have any shoes yet."  There's a similar situation when it comes to The Disavow  Tool also, because there are some people who think that it's an ov [...]
They say that good artists borrow and great artists steal. Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas.   Plus, it is never a bad thing to see what your competitors are up to. Performing “competitive research”, is something that most sectors do and social media is no different.   If your competitors have tested various ideas, it makes sense to research and analyse the [...]