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We can already notice a convergence between digital marketers, SEOs and webmasters. Nowadays they all have their tasks and responsibilities, yet all of their work will revolve, more or less, around the concept of link building. This is the topic that we’re going to talk about in today’s article. The concept of link building represents a way of creating a high authority website, with a great page rank that will ultimately lead to achieving your company’s marketing goals. To make it clear [...]
As we hope you already got used to, we, at cognitiveSEO, devote a large part of our time to improving our tool and therefore, to our customer satisfaction. We do believe that excellence is the gradual result of always striving to do better and that's exactly what we are trying to do: a cutting edge product, tailored to our users' needs and which provides highly accurate data.   And to prove that "cutting-edge" is not just a saying for us but really a constant concern of reaching the h [...]
We need to be aware of the components of a website and the effect it is having on social signals and link building. By performing a content audit we can find out what content we actually have (content inventory) and what effect that content is having on our marketing, as well as informing us of where the content strategy should be heading. What is a Content Audit? A content audit creates a map which details all content assets of a website. It records the url, the page title, the type of co [...]
Forex is the trading of worldwide currencies, using a highly leveraged model, which means you can make a lot of money from a little and you can also lose a lot of money and in a lot of cases you can lose it all. Forex is highly attractive with affiliate marketers due to the ease that people can sign up to the programs and the high pay out of commissions. It also appeals because the currency markets trade 24 hours, Monday to Friday, so there is always a chance to make/lose money. I look at t [...]
Surveys are an excellent way to build links and increase social signals to your website. There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them: You get a great understanding of your client’s customers You get data that is truly unique You get quotes and testimonials from real people You get a ton of ideas for blog posts and articles You can gather case studies volunteered by respondents You see specific areas you need to promo [...]
Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas. Content Audit + Content Strategy Analysis = Tasty Revelations The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn't have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today's article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. An idea is basically [...]
On May 7th the UK will elect MPs, Members of Parliament to form the next UK Government. As this is the most unpredictable UK election in history we thought we would point the cognitiveSEO tool at the subject and see what we could reveal. I think you will agree that there are some very surprising outcomes.   We looked at the websites of the major parties in the UK general election and analyses their backlinks and social signals using the cognitiveSEO tool.   Conservative Party [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.   We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.   When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]