After our unnatural link detection launch last week, a lot of people asked if they should disavow NO-FOLLOW links.
The short answer is that there is no exact answer on this.
There are 2 major, contradictory, opinions on this:
No. You shouldn’t disavow No-follow links, as Google says it doesn’t pass any ranking juice to them. [GOOGLE APPROVED]
Yes. You should disavow No-follow links as they might be created using unnatural methods and they could add up in the unnatural link mix.
This post is actually my presentation that I gave last week at SearchMarketingDay in Poznan. It is a guide that I called the “THE NO.BS GUIDE” and covers the most important aspects surrounding the Google Penguin penalties and Unnatural Link Warnings.
This guide combined with our freshly launched automatic unnatural link detection system gives you super SEO powers to recover and prevent any unnatural link penalty.
I would like to personably thank Cezary Lech and the MaxRoy team for [...]
In the last months we have been working on an automatic unnatural links classification system. Before going into the details of this new tool, I would like to share with you the challenges that we had in implementing such a complex system. (if you are not interested in those just skip to the tool)
1. User Oriented Concept
The Unnatural Links subject generates a lot of confusion among website owners, webmasters and even SEO professionals. I can tell you that the unnatural link concept is a hard [...]
We already read a lot about low quality backlinks and unnatural backlinks. What about the high quality ones? These are the ones that get your site upper and upper in the SERPs, so let’s focus for a minute and see what is so different on a high quality link versus a normal link.
From a generic point of view the overall important characteristics of a high quality link are:
If an important site is linking to you, there is a good chance that your site has something imp [...]
With the growing importance of social media in the Internet Marketing Mix, it is important to know how your social strategy stands against your competitor’s social strategies. To get access to this information you need to analyze the “shareability” of your competitors content. Here are 3 metrics that give you quick and in-depth insight into the social media marketing techniques that are used by any site.
1. Total Shares
A great metric that tells you how your site is standing, from a soc [...]
Yesterday at SMX, Matt Cutts tweeted about a new update that is targeting highly spammed keywords such as :
Other Highly competitive keywords (practically everything that makes tons of money...)
I am glad that Google has finally addressed the problem that I publicly mentioned a year ago.(really funny that the post was done on June 13 2012 and the "response" came on June 12 2013)
This is a very important update because it tries to find a solut [...]
There is a huge amount of misconception going on since the existence of the actual “backlink”. With all the latest improvements in the Google’s algorithm these misconceptions should be cleared so that the correct backlink concepts get understood correctly.
1. The Blindness of the Total Link Counts
A lot of SEO professionals are impressed, and guided, by the total raw link counts of a site.
I often hear people talking about the number of links a site has, when, in fact, they s [...]
This is a guest post by Brian Dean from Backlinko, an SEO blog that helps people build powerful backlinks through content marketing and good old-fashioned email outreach.
Let's face it: you've heard enough about guest posting, press releases, and article directories.
If you're looking for some fresh, actionable tips you can apply to your link building campaigns today, then this post is for you.
Today I'm unveiling seven advanced link building strategies that I use to complement the br [...]
The Visual Link Explorer provides you with a visual way of exploring the links of a site. This is the easiest, yet advanced, visualization that allows you to comprehend the ever-growing complexity of a site’s link profile.
I will present here some of the most used case scenarios, so that you can easily comprehend how to get the best out of this tool.
Use Case 1 – Pitching New Clients
Use Case 2 – Prospecting High Quality Links
Use Case 3 – Finding Link Problems
SEO has always been an amazing part of the online marketing industry. And in the last years, social networks like Google+, Facebook or Twitter originated, having less or more influence on SEO. Google+ definitely has or will have a big influence on SEO. That's easy to understand, because Google+ comes directly from Google and Google for example is interested in generating independant social signals to enrich its search engine results. But Google also evaluates public data from Twitter and Faceboo [...]