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Neo: If you're killed in the matrix, you die here? (The Matrix, 1999)   We often make a distinction between the virtual and the real world. We will ask whether something happened online or “actually happened”, as if the online world were a parallel universe in which actions have no impact on our current lives. But the truth could not be further from that. Most of the things we do online can impact our “real”, palpable lives. Our perception and our laws may not have caught up to [...]
As you may have already found out or experienced on your site, Twitter share counts are no longer updating on the share buttons starting with the 20th of November this year. This means that all share buttons out there that relied on the Twitter share count endpoint are no longer providing share counts. This includes Twitter’s own official tweet button. Basically, Twitter seems to be de-emphasizing one of its defining metrics: the share counts. The impact the big social network's decision ha [...]
The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long term development. This is where you can improve - find keywords semantically related to your niche, but not necessarily used by your competitors.   It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest too. But what happens when your industry’s a crowded [...]
Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?     Well, my name [...]
You might be familiar with the epic space opera Star Wars. Many interesting dialogues have been initiated throughout the series, yet a particular one from Episode VI - Return of the Jedi, comes to my mind now. It's a dialogue between Obi-Wan and Luke and it goes like this:   Obi-Wan: "So what I told you was true, from a certain point of view."   Luke: "A certain point of view?"   Obi-Wan: "Luke, you're going to find that many of the truths we cling to depend gre [...]
So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from.   What you’re about to read is a general guideline with examples. Finding your brand voices is more than just establishing a consistent communication strategy - ‘the how?’ and ‘why?’ are at least as important as t [...]
Dealing with the truth isn't always an easy job. But your best product can get lost on the way without a solid network to confirm its value. This is why investing in strong professional relationships and building a powerful audience around your products is something that deserves your best attention. And while this is a troublesome process in itself, gathering the most pertinent solutions isn't a walk in the park either.   Almost a third of the B2B marketers admitted that their posts [...]
The broken pages and link reclamation technique might be familiar to you as they are quite old school strategies. However, it has sparked quite a lot of controversy, with a lot of SEO practitioners classifying this technique as a great white hat one, while others having not so very positive feelings about it. A lot of content has been written about this matter and we can conclude from it that it’s a matter of high interest among digital marketers. Despite the extensive documentation, few solut [...]
We are extremely happy and proud to announce you that our company was listed in Delloite Technology Fast 50. For those of you who are not familiar with it, the Deloitte Technology Fast 50 in Central Europe is a programme that recognizes and profiles fast growing technology companies.The programme, which is now in its 16th year, ranks the 50 fastest growing public or private technology companies.   The CE Technology Fast 50 report is all about celebrating companies large and small, pub [...]
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]