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Time has passed since the Panda 4.0 update and there’s still a lot of talk around this subject. At that time, the headlines were filled with words of panic, which foretold an impending doom. Yet, time proved that the latest Google Panda shouldn't be brought in discussions in terms of penalties. Instead,  targeting and deranking low quality content would be more appropriate concepts to bring into discussion. So it seems that the Panda update should  affect the ones who do not comply with Go [...]
The use of a robots.txt file has long been debated among webmasters as it can prove to be a strong tool when it is well written or one can shoot oneself in the foot with it. Unlike other SEO concepts that could be considered more abstract and for which we don’t have clear guidelines, the robots.txt file is completely documented by Google and other search engines. You need a robots.txt file only if you have certain portions of your website that you don't want to be indexed and/or you nee [...]
One of the most powerful types of content you will find the most rewarding is evergreen content. By identifying usable, evergreen content in your niche and publishing your own version you can boost the traffic and branding of your website. The best way to establish the types of content that are going evergreen in your niche is to see what the leading websites are doing. By analyzing the data from our target websites we can quickly ascertain which content is evergreen and still attracting eyeb [...]
One of the things we do here, aside from trying to help others to figure out how search engines work, is to deeply research any pattern and data we can, in order to best figure it out for ourselves. We keep a close eye on Google and the likes, ask questions and sometimes even experiment  to make sense of what goes on behind the scenes. But as is the case with all human observation (from quantum physics to sociology), it is impossible to study something without - at least at some point - becomin [...]
We are extremely pleased and excited to announce you that the cognitive SEO API has been launched! That's right! After a long waiting time, we've finally released the first version of our API. It was good spent time, we say, as we wanted to deliver a cutting-edge, high quality product. With our freshly released API you can now access a plethora of data, from unnatural links to rankings and social signals and integrate them directly into your business flows. What we offer you is a power [...]
This is a TRUE, SUCCESSFUL & UNREQUESTED story from George Harris, one of our customers. "Mr Harris presents a very interesting Case Study on a Manual Action Recovery, where he outlines the fact that webmasters need to be perseverant and the recovery will finally happen. Lots of webmasters fail at Google Recoveries due to the fact that they expect it to happen after their  first Google Disavow or Link Removal campaign. It may take a few reconsideration requests until you get the re [...]
A subject that caught our attention and we considered to be worth researching it is the Diacritics SEO Technique. That's right, diacritics and their impact on search and , most of all, on the organic SERPs. In the following lines we are going to analyze the way Google is treating diacritics and how these can massively impact your search traffic. Let's get straight to the point with an example. Is there a difference between searching for “Haagen Dazs” versus searching for “Häagen Dazs [...]
In this in-depth analysis we are going to highlight some interesting findings about the Google Penguin 3.0 Update. Although speculations have been on since early summer, it wasn't until this fall that Google's representatives said it loud and clear : Penguin 3.0 is rolling out! It's true that "it’s a slow worldwide rollout, so you may notice it settling down over the next few weeks" and it's also “ affecting fewer than 1% of queries in US English search results." as the Google guys announced [...]
One of the “fathers” of modern anthropology, Claude Lévi-Strauss, once described the scientist as “not a person who gives the right answers, [but] one who asks the right questions.” Scientific progress, by extension, might be measured best not by the answers we get, but by the questions we ask to get those answers. Questions are maybe our best tool in relating with ourselves and with the environment. Asking questions says not so much about the problematic nature of our environ [...]
Even since we are in kindergartner until we take our grandchildren to visit the Natural Science Museum, we try to learn something. Luckily, learning is in our human nature. We try to learn something about everything and everything about something. And I think that this is great. Yet, what is even greater and maybe more meaningful is what we do with the things we've learned; how we make use of that information and how we change our course of action according to the data that we gathered. Digit [...]