After the last few days when every SEO pro, and his dog, wrote about the Interflora penalty, I decided to take a look into the case. What I found out is that, in my opinion, Google seems to enforce another old guideline. That is: "Advertorials" Google Advertorial Update Mockup I ran an indepth analysis on cognitiveSEO for Interflora and some of its top competitors, that are still ranking.Here are some of my findings. 1. The Interflora backlink profile does not look more unnatural, that a [...]