One of the ways that can guarantee you always being a step ahead of your competitors and a top player in your niche is to be up-to-date with how your site and your competitors sites are doing from an SEO point of view.
Think how the following might affect your business:
Your Rankings Drop.
New HQ reviews are published about your competitors.
Important Competitor Links become broken.
A Negative SEO campaign hits you.
Some competitors start to outrank you in Google and Bing.
You l [...]