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Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “nonexistent” is a wide range of tones. One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!”  That is indeed a very good piece of [...]
There are no more shortcuts to link building. In 2013-2014, Google changed the rules for SEO once again. It’s slowly trying to shift the mentality from "hunting" for links to "growing" them naturally. Sincerely, there are no future proof link building techniques that we could vouch for, because we’re swimming in a sea of uncertainty. You can’t forecast with certainty the decisions Google will or will not take in order to predict the path for SEO as a technique. The algorithms developed [...]
  Larry King, the famous TV star, used to say to his audience that his father came to the US thinking that America is the land of all possibilities and that the streets are paved with gold. After arriving, he realized 3 things: The streets weren't paved with gold. The streets weren't paved at all. He was the one who would pave the streets. We often tend to believe that creativity leads to success only when it's built on clear directives and extensive plans, but, as in the anecdote [...]
Watch the Recorded Broadcast of the Content Marketing Landscape 2013 Hangout with Lyndon Antcliff and myself here: We discussed advanced content related stuff. Here are some of the topics: Tips for creating content for boring industries. How to increase your brand. How to build a network. How to do Link Baiting. How non-writers can create good quality content. Case Studies Q&A A lot of cutting-edge stuff. Enjoy your Watch!   Video Transcript Razvan: H [...]
The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades? If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]
We all know that content is king nowadays for those who are looking to boost their organic online presence. With most back links being devalued considerably, and Panda chewing up inadequate content left, right and centre, it is becoming incredibly daunting for those looking to promote their businesses online. How can they get ahead?  Google tells us to create as much useful and informative content as we can, both for our own websites and sites we are looking to promote our brand on. Links from [...]