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  Larry King, the famous TV star, used to say to his audience that his father came to the US thinking that America is the land of all possibilities and that the streets are paved with gold. After arriving, he realized 3 things: The streets weren't paved with gold. The streets weren't paved at all. He was the one who would pave the streets. We often tend to believe that creativity leads to success only when it's built on clear directives and extensive plans, but, as in the anecdote [...]
Once your small business has determined what keywords to target through keyword research, your next goal is to make sure your website is optimized for these keywords. Otherwise, you won't get the most out of your link building and PPC campaigns. In this post, we're going to look at the best ways to make sure your website is properly keyword optimized so that the right pages rank for the right keywords. Matching the Appropriate Keywords to Your Website's Pages Chances are during your keywor [...]