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In the evolutive world of Search Engine Optimization, people got used to changing their behavior and habits around it. We transform, having different characteristics from one year to another, eventually ending up to form a new species of SEO professionals ... with different concepts about the notion of what this means. We’ve talked before about 3 Black Hat SEO Strategies that still work in 2014, even though we don’t endorse such techniques, we just wanted to provide you with the full palett [...]
Art is not, as the meta-physicians say, the manifestation of some mysterious idea of beauty or God; it is not, as the aesthetical physiologists say, a game in which man lets off his excess of stored-up energy; it is not the expression of man’s emotions by external signs; it is not the production of pleasing objects; and, above all, it is not pleasure; but it is a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward well-being [...]
A picture is worth a thousand words! In order to best outline how search engines changed the way we manage our businesses and conduct our online strategies we created the Google Equilibrium Illustration. We are in the year 2014 and the search landscape has dramatically changed compared to what it was in the '90s. Year after year, things seem to get more and more complex and we involuntary wonder how will the world of search, and therefore the online businesses, will look like in the near [...]
  Larry King, the famous TV star, used to say to his audience that his father came to the US thinking that America is the land of all possibilities and that the streets are paved with gold. After arriving, he realized 3 things: The streets weren't paved with gold. The streets weren't paved at all. He was the one who would pave the streets. We often tend to believe that creativity leads to success only when it's built on clear directives and extensive plans, but, as in the anecdote [...]