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One of the most trustworthy methods of obtaining a strong link profile is through organic links. There are lots of ways to develop natural links and you can find a lot of interesting information from articles dissecting this intricate part of SEO. From creating great content to engaging your target audience on different platforms, the internet is a valuable source of knowledge.  I find it interesting to gather all these resources, in which bloggers pour their knowledge and experience. It’s h [...]
In the evolutive world of Search Engine Optimization, people got used to changing their behavior and habits around it. We transform, having different characteristics from one year to another, eventually ending up to form a new species of SEO professionals ... with different concepts about the notion of what this means. We’ve talked before about 3 Black Hat SEO Strategies that still work in 2014, even though we don’t endorse such techniques, we just wanted to provide you with the full palett [...]
Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “nonexistent” is a wide range of tones. One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!”  That is indeed a very good piece of [...]
There are no more shortcuts to link building. In 2013-2014, Google changed the rules for SEO once again. It’s slowly trying to shift the mentality from "hunting" for links to "growing" them naturally. Sincerely, there are no future proof link building techniques that we could vouch for, because we’re swimming in a sea of uncertainty. You can’t forecast with certainty the decisions Google will or will not take in order to predict the path for SEO as a technique. The algorithms developed [...]
This Friday we have a new cartoon about the Natural/Unnatural Link Building Process. How fast does it take to rank your newly created site in the top results of Google for the normal webmaster ? Hopefully this comic will give you some insight. Enjoy! <div style="width:604px;"><div><a target="_blank" href="http://cognitiveseo.com/blog/wp-content/uploads/2014/03/unnatural_link_building.jpg" ><img width="100%" alt="Un[Natural] Link Bu [...]
In nature, there is no such thing as opposite. The night is not the opposite of the day, as the light is not the opposite of dark. There are just different phenomena that exists in different shapes. Allow me to extrapolate this to links. When asked: “What is a natural link?”, the correct answer is: A natural/organic link is not necessarily “the opposite of the unnatural link”. It is much more than that. And although unnatural links are in fashion, maybe its time to put the spotligh [...]
Guest Blogging is a great tool for increasing a site’s reach and engaging with new & relevant audiences. Using it just for the link building aspect doesn't add any particular value to the readers or to the site the content is posted on. Genuine Guest Posting works by engaging with audiences that are interested in your content. Guest posting is still widely used as a “link building tool”, for generating contextually relevant links. When it is mostly used  as a “link building t [...]
Watch the Recorded Broadcast of the Link Building Landscape 2013 Hangout with Wiep Knol and myself here: We will be discussing advanced links related stuff. Here are some of the topics: Link Building Remembering (2000 ... 2012) What Link Building Strategies still work in 2013 What will the Link Landscape look like in 2014 and beyond Case Studies Q&A A lot of HQ stuff here. Enjoy your Watch! Video Transcript Razvan: Hello everyone! This is Razvan Gavrilas from c [...]
On April 2, Victoria Edwards wrote a popular piece for SearchEngineWatch titled “Screw Link Building, It’s Called Relationship Building!” In the piece, she discusses case studies from Jo Turnbull and Erin Everhart that ruminate on the concept of link building and how the practice is more modern, acceptable and profitable when it includes, or is converted entirely to, relationship building.     Edwards writes, “What do you want out of a personal relationship? Loyalt [...]
We already read a lot about low quality backlinks and unnatural backlinks. What about the high quality ones? These are the ones that get your site upper and upper in the SERPs, so let’s focus for a minute and see what is so different on a high quality link versus a normal link.   From a generic point of view the overall important characteristics of a high quality link are: Authority If an important site is linking to you, there is a good chance that your site has something imp [...]