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Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “nonexistent” is a wide range of tones. One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!”  That is indeed a very good piece of [...]
There are no more shortcuts to link building. In 2013-2014, Google changed the rules for SEO once again. It’s slowly trying to shift the mentality from "hunting" for links to "growing" them naturally. Sincerely, there are no future proof link building techniques that we could vouch for, because we’re swimming in a sea of uncertainty. You can’t forecast with certainty the decisions Google will or will not take in order to predict the path for SEO as a technique. The algorithms developed [...]
This Friday we have a new cartoon about the Natural/Unnatural Link Building Process. How fast does it take to rank your newly created site in the top results of Google for the normal webmaster ? Hopefully this comic will give you some insight. Enjoy! <div style="width:604px;"><div><a target="_blank" href="http://cognitiveseo.com/blog/wp-content/uploads/2014/03/unnatural_link_building.jpg" ><img width="100%" alt="Un[Natural] Link Bu [...]
In nature, there is no such thing as opposite. The night is not the opposite of the day, as the light is not the opposite of dark. There are just different phenomena that exists in different shapes. Allow me to extrapolate this to links. When asked: “What is a natural link?”, the correct answer is: A natural/organic link is not necessarily “the opposite of the unnatural link”. It is much more than that. And although unnatural links are in fashion, maybe its time to put the spotligh [...]
Guest Blogging is a great tool for increasing a site’s reach and engaging with new & relevant audiences. Using it just for the link building aspect doesn't add any particular value to the readers or to the site the content is posted on. Genuine Guest Posting works by engaging with audiences that are interested in your content. Guest posting is still widely used as a “link building tool”, for generating contextually relevant links. When it is mostly used  as a “link building t [...]
Watch the Recorded Broadcast of the Link Building Landscape 2013 Hangout with Wiep Knol and myself here: We will be discussing advanced links related stuff. Here are some of the topics: Link Building Remembering (2000 ... 2012) What Link Building Strategies still work in 2013 What will the Link Landscape look like in 2014 and beyond Case Studies Q&A A lot of HQ stuff here. Enjoy your Watch! Video Transcript Razvan: Hello everyone! This is Razvan Gavrilas from c [...]
On April 2, Victoria Edwards wrote a popular piece for SearchEngineWatch titled “Screw Link Building, It’s Called Relationship Building!” In the piece, she discusses case studies from Jo Turnbull and Erin Everhart that ruminate on the concept of link building and how the practice is more modern, acceptable and profitable when it includes, or is converted entirely to, relationship building.     Edwards writes, “What do you want out of a personal relationship? Loyalt [...]
We already read a lot about low quality backlinks and unnatural backlinks. What about the high quality ones? These are the ones that get your site upper and upper in the SERPs, so let’s focus for a minute and see what is so different on a high quality link versus a normal link.   From a generic point of view the overall important characteristics of a high quality link are: Authority If an important site is linking to you, there is a good chance that your site has something imp [...]
This is a guest post by Brian Dean from Backlinko, an SEO blog that helps people build powerful backlinks through content marketing and good old-fashioned email outreach. Let's face it: you've heard enough about guest posting, press releases, and article directories. If you're looking for some fresh, actionable tips you can apply to your link building campaigns today, then this post is for you. Today I'm unveiling seven advanced link building strategies that I use to complement the br [...]
The world of link building is rapidly changing thanks to Google algorithms. Along with the loss of article marketing, blog networks, and other link strategies, the question remains: is link building through guest blogging on its way out too? The first piece of evidence to consider is the video by Matt Cutts, head of Google's Webspam team.   The second is the number of blogs that are closing their doors to guest post submissions. The reason the doors are closing and Google is [...]