Guest Blogging is a great tool for increasing a site’s reach and engaging with new & relevant audiences. Using it just for the link building aspect doesn't add any particular value to the readers or to the site the content is posted on.
Genuine Guest Posting works by engaging with audiences that are interested in your content.
Guest posting is still widely used as a “link building tool”, for generating contextually relevant links. When it is mostly used as a “link building t [...]
Watch the Recorded Broadcast of the Link Building Landscape 2013 Hangout with Wiep Knol and myself here:
We will be discussing advanced links related stuff. Here are some of the topics:
Link Building Remembering (2000 ... 2012)
What Link Building Strategies still work in 2013
What will the Link Landscape look like in 2014 and beyond
A lot of HQ stuff here.
Enjoy your Watch!
Razvan: Hello everyone! This is Razvan Gavrilas from c [...]
On April 2, Victoria Edwards wrote a popular piece for SearchEngineWatch titled “Screw Link Building, It’s Called Relationship Building!” In the piece, she discusses case studies from Jo Turnbull and Erin Everhart that ruminate on the concept of link building and how the practice is more modern, acceptable and profitable when it includes, or is converted entirely to, relationship building.
Edwards writes, “What do you want out of a personal relationship? Loyalt [...]
We already read a lot about low quality backlinks and unnatural backlinks. What about the high quality ones? These are the ones that get your site upper and upper in the SERPs, so let’s focus for a minute and see what is so different on a high quality link versus a normal link.
From a generic point of view the overall important characteristics of a high quality link are:
If an important site is linking to you, there is a good chance that your site has something imp [...]
This is a guest post by Brian Dean from Backlinko, an SEO blog that helps people build powerful backlinks through content marketing and good old-fashioned email outreach.
Let's face it: you've heard enough about guest posting, press releases, and article directories.
If you're looking for some fresh, actionable tips you can apply to your link building campaigns today, then this post is for you.
Today I'm unveiling seven advanced link building strategies that I use to complement the br [...]
The world of link building is rapidly changing thanks to Google algorithms. Along with the loss of article marketing, blog networks, and other link strategies, the question remains: is link building through guest blogging on its way out too?
The first piece of evidence to consider is the video by Matt Cutts, head of Google's Webspam team.
The second is the number of blogs that are closing their doors to guest post submissions.
The reason the doors are closing and Google is [...]
When it comes to link building, the link request can make or break the deal. Webmasters can be immediately turned off by a request just from the introduction. This is because many have been overwhelmed by irrelevant, impersonalized link requests in the past.
This is where using a link building persona can come in handy. It takes a little evaluation of the site you are targeting and the person (webmaster) you are going to email to decide what persona to go with, but if you choose the right one [...]
We all know that Google's algorithmic changes have impacted the way we do link building. But we also know that in some industries, there are plenty of competitors who are using risky link building techniques to rank well for their targeted keywords. So while you are doing your competitor analysis, ask the following questions about various sites that competitors are using to see if they will be Panda / Penguin friendly opportunities.
Photo Credit: Matti Mattila on Flickr
How to Evaluate G [...]
Have you ever wanted to know what your competitor's overall link building strategy was without having to look link by link through their backlink profile? If so, then you're in luck. The inBound Link Analysis tool allows you to take a quick snapshot of one website's backlink profile along with a few competitors to see what kind of links have been obtained for each website. This is a great way to see what you need to do to catch up with competitors as well as give potential clients an overview of [...]