We all know that Google's algorithmic changes have impacted the way we do link building. But we also know that in some industries, there are plenty of competitors who are using risky link building techniques to rank well for their targeted keywords. So while you are doing your competitor analysis, ask the following questions about various sites that competitors are using to see if they will be Panda / Penguin friendly opportunities. Photo Credit: Matti Mattila on Flickr How to Evaluate G [...]

Sometimes, small business owners don’t have the required budget or time to create and implement an SEO and social media strategy for their company. Some business owners manage the SEO of their websites by themselves, without realising the complexities and details that can potentially result in a website receiving a penalty from search engines. A good SEO and social media strategy can help small and ‘boring’ businesses to have a competitive advantage by using these important SEO tips: &n [...]