Comments on: Doorway Page Alternatives. How Google “Forces” You to Use BlackHat SEO Techniques

By: Jordan Seirer

Jordan Seirer — Wed, 27 Feb 2019 16:36:25 +0000

Thank you so much for this content. As a UX designer at a small agency, I create the interfaces and handle the SEO. The latter can be a lot to keep up with not doing it full time. I appreciate you sharing so much information so that I can quickly decide if what I am doing is OK.

By: Webpro

Webpro — Wed, 13 Feb 2019 15:41:50 +0000

Great, detailed article Adrian. Much appreciated. Seems like a clients website has been penalised for this technique but only the homepage has been removed from SERPs with all the internal doorway pages left in SERPs. Very strange. Have you seen this before?

By: Karl Anders

Karl Anders — Fri, 21 Sep 2018 22:37:20 +0000

What’s worse is when you’re battling 4 competitors using the doorway technique, 1 of which has 5 websites which are pretending to be different sites & when you copy the technique but not the content google stops you appearing on google maps for anything except your business name.

By: Adrian Cojocariu

Adrian Cojocariu — Fri, 13 Apr 2018 20:21:11 +0000

Thanks for reading it, Aleksey.

I’m not sure I get your question right 100%, so please do explain it better for me if I misunderstood.

From what I read, you want to target multiple cities and add relevant, quality content to each page, that will convert the users by convincing them that an online deal is better than an offline one.

If this is the case, then I would say that it is a viable strategy. Any unique content helps, but as I’ve shown above, in some cases it even works out with identical content.

As long as your titles and metas are decent, the CTR is high and the user’s experience is good (no big bounce rate) then Google will understand that you deserve the rankings.

Good luck!

By: Adrian Cojocariu

Adrian Cojocariu — Fri, 13 Apr 2018 20:13:48 +0000

Glad it works for you and that you had the courage to do this! People are skeptical of building more pages with keyword variations because of this, but the are afraid for nothing. There’s always a risk that Google will drop you, but I didn’t yet see a case of a site with quality content penalized for targeting similar keywords in a doorway page manner.

By: Adrián

Adrián — Thu, 12 Apr 2018 16:42:24 +0000

Totally agree with you Adrián. I have often asked myself this question. In my case, without doorway pages, I do not think I could position myself.
Transport from x to y, transport from x to z .. this way I manage to integrate Long keywords as well

By: Aleksey

Aleksey — Thu, 12 Apr 2018 16:07:49 +0000

WOW! This piece of content is amazing! Thank you for this brilliant article!

What do you think about creating theese “doorway pages” for the services that can be served locally (I mean, this is intent of searchers, they want to do this locally), but actual website provides a better way to do this online. Should I target different cities with, for example, statistics for this service in this city with some paragraphs of content telling why it’s better to do this online rather than trying to search for addresses of companies doing this and some other niche-relevant information about this city. Or I shouldn’t try to apply this technique? 🙂