Comments on: Competitor Analysis – How to Define Your Competitors and What to Look For https://cognitiveseo.com/blog/1840/competitor-analysis-how-to-define-your-competitors-and-what-to-look-for/ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies Sat, 20 Oct 2012 14:32:43 +0300 hourly 1 https://wordpress.org/?v=5.3 By: Kristi Hines https://cognitiveseo.com/blog/1840/competitor-analysis-how-to-define-your-competitors-and-what-to-look-for/#comment-4500 Sat, 20 Oct 2012 14:32:43 +0000 http://cognitiveseo.com/blog/?p=1840#comment-4500 Very true Anthony – and I love that quote about outrunning your companion. I think every brand looking to do well with online marketing should focus on building themselves up in search and social (local too if applicable) because you never know when Google might change their policies and your social traffic will be all you have left. Or when Facebook might can your page and then search traffic will be all you have left.

]]> By: Anthony Pensabene https://cognitiveseo.com/blog/1840/competitor-analysis-how-to-define-your-competitors-and-what-to-look-for/#comment-4212 Fri, 19 Oct 2012 17:15:57 +0000 http://cognitiveseo.com/blog/?p=1840#comment-4212 Good topic, Kristi. I recently did a guest post exploring some social-media-based tactics. I think for local or national brands, there is opportunity to be more diligent or strategic in relating to customers.

Not many verticals enjoy the “they can choose any color as long as it’s black” mentality. Consumers have choices, sometimes not realizing until one competitor expresses more interest or customer service.

There was just an article on inbound where a service provided a free trip, based on the undelivered grant of a competitor initiated by a consumer. It’s an isolated event, but the sentiment is powerful. One brand capitalized on the limitations of the competition.

It’s kind of like that joke, as far as the target market, you don’t have to run faster than the bear, just your companion. You don’t need a perfect marketing endeavor, just one operating/addressing the market better than the competition.

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