Comments on: Does The Meta Description Tag Affect SEO & Search Engine Rankings?

By: Selin

Selin — Thu, 06 Feb 2020 04:31:38 +0000

Hello thanks for the article, it really helped me out! I have a queastion though. 🙂 On our web site, we sell gifts for special days. I change the meta description and seo title from time to time. For example if it’s st valentine’s day period, I add an explanation and title which contains key words about st valentine’s day. Does this action reset the product site data about the google search?

Thanks

By: Joy.J

Joy.J — Thu, 25 Apr 2019 21:45:20 +0000

There will come a time when people would wonder about the giant minds who made up google and google would look like a master mind of some civilization… Long Live Google:)
It’s either you understand how it really works or you are living in ignorance!

By: Marino

Marino — Tue, 16 Apr 2019 10:00:52 +0000

Great post: I just don’t like the lack of the publishing date. Luckily I could retrieve it from the HTML so now I know all images have been uploaded on 06/2018. At least I can rely on the freshness of the article. Otherwise, I could think it was written in 2017 or even earlier. Thanks.

By: Info

Info — Tue, 09 Oct 2018 08:06:40 +0000

Meta description tag does not impact the ranking of your website, but it is influential. It is like an ad copy which is within 160 characters and determines the CTR.
Great article though 🙂

By: Adrian Cojocariu

Adrian Cojocariu — Sun, 24 Jun 2018 19:58:17 +0000

Yeah, Google usually looks for they keyword to bold it. That’s why I recommended using keywords in your meta description so that Google picks that one. As of how much the bold impacts CTR, I’m not so sure. I’d rather click something that says %50 discount than something that says what I’ve just searched for. But yet again, what I think doesn’t really matter and this should be put to the test.

By: Zgred

Zgred — Fri, 22 Jun 2018 05:02:08 +0000

Each meta is still important. May be description less but when you fill that you can see keywords bolded in search engine results. That is why CTR is growing 🙂

By: Tereza

Tereza — Thu, 14 Jun 2018 00:51:18 +0000

Great article with a lot of useful info. Thank you for this!

By: Adrian Cojocariu

Adrian Cojocariu — Tue, 12 Jun 2018 21:15:49 +0000

Thanks for the support Nikola. Also thanks for linking to Larry’s post, it’s a great addition. I should add it above in the article when I get the time.

Regarding meta keywords, if you’re not using them for anything else in your website, like a search function, I guess they are useless and look kind of spammy.

By: Adrian Cojocariu

Adrian Cojocariu — Tue, 12 Jun 2018 21:12:05 +0000

Christopher, I’m glad you’re preaching SEO. Honored to contribute!

By: Adrian Cojocariu

Adrian Cojocariu — Tue, 12 Jun 2018 21:11:11 +0000

Hardik, there’s not much knowledge to share. It’s still to be tested. Both sizes have still been spotted, but from what I can personally see, the shorter version displays 99% of the time. Just look at the results you’re getting and you’ll see this. Therefore, I would go for the 165 character limit.

While Google might display the 320 version if you write one, it’s better to have a shorter full description than a longer but cut one.

To be honest, Google often ignores my descriptions completely. I think it might be because I don’t always add the keyword in them, but variations instead. Still to be tested.