“Please send me more information in regards to site conversion” after sending technical issues or SEO metrics. Most of the prospects are silent after getting a technical audit or SEO metrics. What to answer and convince them.

Well, SEO is ongoing, so you can mention a few things such as:

– competitors might start spending more budget since we’ve just beat them
– Google might find it suspicious that we’ve suddenly stopped posting things and getting quality backlinks
– there are always things we can improve

Usually, you’ll get #1 for some keywords, but never for all. So you can always expand your KW research to new horizons.

But in the eventuality that the client only targets 5-10 KWs and they’re all ranking #1, then you can offer him a maintenance discount. Lower the budget so that he keeps paying, but also lower the quantity of services and make room for new clients.

So if you’ve been posting 4 times a week on the blog, once you reach #1 you might consider posting 2 times per week. Be honest with the client.

Also, sometimes if the client is well up on their feet and they have a team set up that now does its own KW research and link building outreach, maybe it’s simply time to move on and try to help someone that needs it more 🙂

Long time lurker, first-time poster here.

I work in the legal marketing industry as an SEO specialist and have come across these problem multiple times. Great insights here and some seriously good tips.

One thing I would like to ask is; once you do get that client that golden #1 spot how do you keep them from leaving?