it depends how you look at it. Google has indeed problems in certain niches with returning not so relevant results. This might also be correlated to the penalites that Google tries to apply. Some of the ranking sites are High Quality but have had not respected the Google Guidelines. Practically Google tries to rank high the sites the respect it and when they remove a lot of “good sites” from a guideline point of view they might remain with low quality ones (from a users points of view) that did not super optimize their SEO and those sites automatically jump in high rankings.

A search for interflora now results in me finding vouchercodes! Well done Google!!!! I am looking for a website and you send me somewhere else. Idiots!