Comments on: SEO is ART – Authority. Relevancy. Trust.

By: Digital Marketing and Design

Digital Marketing and Design — Sat, 31 Dec 2016 22:52:38 +0000

Thanks for a great article.. Do you think there is more benefit in posting content on content sharing sites like medium or your own personal on-site blog? Keeping backlinks strategy the same on each..

By: Henry

Henry — Fri, 09 Dec 2016 09:52:34 +0000

Absolutely agree with you. It’s combination of understanding human emotion and search engine emotion 😀

By: Razvan Gavrilas

Razvan Gavrilas — Tue, 20 May 2014 09:03:21 +0000

nice one too 😉

By: Suri

Suri — Tue, 20 May 2014 05:14:16 +0000

Good article Razvan. This reminds me of this article:http://searchengineland.com/?p=190742, where the author Jenny Halasz finds it difficult to position herself as ‘SEO Expert’.
I personally find that it is very difficult to get succeed in this industry unless we follow analytical approach to solve clients problems. So I follow this ART too (Analytical Approach.Researching Keywords. Testing).

By: Razvan Gavrilas

Razvan Gavrilas — Tue, 06 May 2014 13:40:23 +0000

surely we need some analysis in order to produce better do ART 🙂
Build Authority. Relevancy. Trust. and Rankings should follow.

By: Mark Johnson @ ThinkTraffic

Mark Johnson @ ThinkTraffic — Tue, 06 May 2014 13:26:44 +0000

Great post Razvan. This is really thought provoking and I think you are absolutely right.

I guess in the post SEO was more science, since it was more about the algo, but these days it is about pleasing the right people (your audience) and that has to involve some art.

Although I would argue that some elements still have an aspect of science:

Using analytics to figure out which traffic sources are most effective, which types of content get more links and are shared etc…

Also, split testing (an important part of SEO in my opinion) is scientific in how it is performed, although I will admit that coming up with ideas for the test requires art.

So I guess my point is that SEO is mostly ART, but we can still use science (data) to become better artists.