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There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again.   However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you're doing something wrong. Now, there are thousands of horrible mistakes that you could be making, [...]

As your online business grows, it becomes obvious how important content marketing is for your business. And even if you're the one working on your business' strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs.      Before saying that you don't need to bother with this because you will hire a specialized digital agency to take care of all this, take this scenario: You get a great offer [...]

Google is facing serious indexation issues these days, affecting countless businesses all over the world.  Despite the official announcements that the indexation issues have been fixed, the problems seem to persist.   With great power comes great responsibility. Therefore, we can only hope these issues will be solved as fast as possible for all webmasters and company owners that are already facing a difficult year for their businesses.      Google is undoubtedly one of th [...]

This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.    After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured snippet.      Background I have good quality content on my site - Imigração para o Canadá e Quebec. For instance, my bounce rate so far this year is 3.30%. All 2019 my bou [...]

If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn't very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be conflicted.   Do PBNs still work in 2022? Are there any risks? Well, the short answers are yes and yes. So should you build one? That's up to you. However, this article has to purpose to help you make an educated decision. This won't be a guide [...]

The digital marketing industry is continuing to evolve, and you need to keep up with the content marketing trends that appear. SEO and content marketing should always be best friends, one should not live without the other.    That’s how we come to the idea of searching the trends in content marketing which influence SEO so you know what to expect and how to place yourself on the wave and not against it.   We've talked about the importance of content on our blog on multiple occ [...]

We keep hearing that content is king. Write great content, content here, content there. But how true is that statement? Is there such a thing as an SEO Content Strategy that you can use to rank #1 with zero backlinks?     Like most answers in SEO, this one is also 'it depends'.   Keep reading and I'll explain exactly why.   While you might not be able to get to position one without any backlinks for a highly competitive keyword, you'll definitely be able to increase [...]

SEO is hard. But it doesn't have to be. If you don't have time for well-defined strategies or plans, it's crucial to at least follow a series of SEO best practices.   Therefore, let's see the checklist you need to go through to make sure you're securing high Google ranks.      Is SEO Still Relevant in 2020? What Are the Best SEO Practices for 2020 Optimize for Search Intent Perform In-Depth Keyword Research Target One Main Topic & Keyword Use Your Focus [...]

Hey, we get it. The URL structure is a difficult SEO topic. It's not easy to master, but not impossible, either. In fact, we're here to make things easier for you.   In this article, we'll try to answer all your questions and provide examples for a better understanding of how the structure of your URLs influence your SEO strategies.     Even if you own an eCommerce website or are struggling with Local SEO and Wordpress, after reading this article you'll know how to set up [...]

If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they're not quite easy to digest. One of these topics is schema markup.   Schema markup and structured data had a role in SEO for years now and it seems that major search engines recommend them. But what exactly is schema markup? And, more importantly, how does it impact the SEO process?   After reading this article, [...]