{"id":10409,"date":"2016-01-11T10:36:18","date_gmt":"2016-01-11T08:36:18","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=10409"},"modified":"2018-07-10T12:23:33","modified_gmt":"2018-07-10T09:23:33","slug":"google-penguin-4-0-released","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/10409\/google-penguin-4-0-released\/","title":{"rendered":"Google Penguin 4.0 Goes Real-Time! Massive Google Fluctuations"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>Update September 23, 2016: <\/strong><\/span><em><strong>Real Time Penguin is now live!<\/strong> Google just <a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html?m=1\" target=\"_blank\">announced<\/a> on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin&#8217;s data is now refreshed in real time so that changes will be visible much faster, Penguin is now more granular. The Penguin algorithm will be able to devalue spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site.\u00a0<\/em> \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/cognitiveseo.com\/googlepenguin\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11978\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Google-Penguin-4.0-Real-Time.jpg\" alt=\"Google Penguin 4.0 Real Time\" width=\"979\" height=\"513\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Google-Penguin-4.0-Real-Time.jpg 979w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Google-Penguin-4.0-Real-Time-300x157.jpg 300w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Is\u00a0My Website Affected by the Real Time Penguin?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u00a0 You might be familiar with the of concept Google Penguin. However, what you might not be familiar with is the concept of Real Time. \u00a0 What this means exactly:<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>Your site will\u00a0be penalized in near real-time<\/strong> (if you get unnatural links) as well as<strong>\u00a0<a href=\"https:\/\/cognitiveseo.com\/googlepenguin\/\">recover from a penalty incredibly quickly<\/a><\/strong>.(if you disavow or remove the bad links)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>If, however, you\u2019re trying to get away with some tactics that are not to Google\u2019s liking, the Penguin will catch up to you really fast and you will not be able to use those tactics for any significant amount of time. Yet, for both recovering and prevention you will need a <a href=\"http:\/\/cognitiveseo.com\/googlepenguin\/\" target=\"_blank\">tool<\/a> that works fast, accurate and constantly upgraded to the market needs. \u00a0 With Penguin going real-time, the algorithm will now likely get a lot closer to fulfilling its ultimate goal: <em>catch spam link profiles as quickly as possible and keep low-quality sites from ranking well in the search results<\/em>. Therefore,\u00a0\u00a0if you want to stay ahead in the game (or in the SEO game at all), you will need to find a way to constantly and consistently audit your links and perform cleanups where necessary. \u00a0 The <a href=\"http:\/\/cognitiveseo.com\/\">cognitiveSEO toolset<\/a> might be the most reliable partner you can take in your quest of keeping your websites&#8217; high ranks. Here is how the <a href=\"http:\/\/cognitiveseo.com\/googlepenguin\/\">unnatural link detection<\/a>\u00a0tool can save your site: \u00a0<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Know how\u00a0your link profile looks like, \u00a0as well as your competitors&#8217;<\/strong><\/li>\n<li><strong>Helps you get rid or Disavow your Unnatural links as they appear<\/strong><\/li>\n<li><strong>Regularly monitors your backlink profile<\/strong><\/li>\n<li><strong>Alerts you as soon as unnatural link activity is spotted within your website.<\/strong><\/li>\n<\/ul>\n<p>\u00a0 <a href=\"http:\/\/cognitiveseo.com\/googlepenguin\/\"><img decoding=\"async\" class=\"aligncenter wp-image-11976 size-full\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Cutting-Edge-Automatic-Unnatural-Link-Detection.png\" alt=\"Cutting--Edge-Automatic-Unnatural-Link-Detection\" width=\"1024\" height=\"616\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Cutting-Edge-Automatic-Unnatural-Link-Detection.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Cutting-Edge-Automatic-Unnatural-Link-Detection-300x180.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a> <a href=\"http:\/\/cognitiveseo.com\/googlepenguin\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11977\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/buton_recover_cognitiveSEO.png\" alt=\"recover rfom penalties cognitiveSEO\" width=\"479\" height=\"88\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/buton_recover_cognitiveSEO.png 479w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/buton_recover_cognitiveSEO-300x55.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a> \u00a0 \u00a0 <span style=\"color: #ff0000;\"><strong>Update:<\/strong><\/span> <em>A Google employee, Zineb Ait, \u00a0<a href=\"https:\/\/twitter.com\/Missiz_Z\/status\/686834342212014081\">confirmed<\/a> on Twitter, today 12th Jan, that this is a Google core update of the algo and it is not Penguin. Gary Illyes also confirmed <a href=\"https:\/\/twitter.com\/methode\/status\/686843053659799552\">here<\/a>. So much simpler where there is communication confusion from Google. Looking forward for the Google Penguin 4.0\u00a0to be released.<\/em> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10441 size-full\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/not-google-penguin.4.0.jpg\" alt=\"Not Google Penguin 4.0 - Google Core Update\" width=\"683\" height=\"534\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/not-google-penguin.4.0.jpg 683w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/not-google-penguin.4.0-300x235.jpg 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/> <strong>Google Penguin 4.0 ( the real-time update) might have been started!<\/strong> \u00a0 During the last few days a very high SERP volatility was reported by most of the SERP monitoring tools. Lots of tools reported high volatility starting from the 6th of January.\u00a0The highest spike was reported by Algoroo on the 10th of Jan.\u00a0People also <a href=\"https:\/\/www.webmasterworld.com\/google\/4784754.htm\" rel=\"nofollow\">talk<\/a> a lot on\u00a0the SEO related forums about the volatility they see. \u00a0 A first\u00a0<a href=\"https:\/\/dejanseo.com.au\/today-is-the-biggest-google-update-since-june-2015\/\" rel=\"nofollow\">report<\/a> was done by Dejan on the 10th of Jan:<\/p>\n<blockquote><p>&#8220;Yesterday we reported a significant volatility level in Google\u2019s results but it looks like that was only a warm-up. Today is like nothing we\u2019ve seen in 2015. It\u2019s bigger than Penguin 3. The only event with the greater impact on search results was PayDay Loan update back in May 2014.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin4.0-report.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10410\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin4.0-report-1024x138.jpg\" alt=\"Google Penguin 4.0 SERP Volatility\" width=\"975\" height=\"132\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin4.0-report-1024x138.jpg 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin4.0-report-300x40.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin4.0-report.jpg 1705w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/a> This was not yet officially confirmed by Google but:<\/p>\n<blockquote><p>Google&#8217;s John Mu posted a <a href=\"https:\/\/twitter.com\/cognitiveSEO\/status\/686453813667049472\">very fuzzy\u00a0response<\/a> on Twitter minutes ago neither confirming nor denying the release of the Google Penguin. This makes me think even more that the update is Google Penguin. Else why would he not confirm that it is not.<\/p><\/blockquote>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4-0-johnmu-confirmation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10422\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4-0-johnmu-confirmation.jpg\" alt=\"google-penguin-4-0-johnmu-confirmation\" width=\"689\" height=\"992\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4-0-johnmu-confirmation.jpg 689w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4-0-johnmu-confirmation-208x300.jpg 208w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/a> <strong>First UPDATE 11 Jan\u00a0<\/strong> After this was posted we got a more straight answer from JohnMu saying that they do not have anything to announce yet. Still does not confirm\u00a0positively or negatively this. <a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/no-penguin-update-confirmation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10436 size-full\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/no-penguin-update-confirmation.jpg\" alt=\"Penguin Update Confirmation Not There Yet\" width=\"606\" height=\"294\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/no-penguin-update-confirmation.jpg 606w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/no-penguin-update-confirmation-300x146.jpg 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a> More tools report this high level of volatility in the SERP worldwide.<\/p>\n<p>&nbsp;<\/p>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_14127\"><\/span>\n<p>&nbsp;<\/p>\n<h2><strong>SERP.watch<\/strong><\/h2>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin4-volatility-serp-watch.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10411\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin4-volatility-serp-watch-1024x234.jpg\" alt=\"penguin4-volatility-serp-watch\" width=\"1024\" height=\"234\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin4-volatility-serp-watch-1024x234.jpg 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin4-volatility-serp-watch-300x69.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin4-volatility-serp-watch.jpg 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><strong>Accuranker<\/strong><\/h2>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4.0-accuranker.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10412\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4.0-accuranker-1024x336.jpg\" alt=\"google-penguin-4.0-accuranker\" width=\"1024\" height=\"336\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4.0-accuranker-1024x336.jpg 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4.0-accuranker-300x98.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/google-penguin-4.0-accuranker.jpg 1197w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><strong>MozCast<\/strong><\/h2>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin-4-0-mozcast.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10413\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin-4-0-mozcast.jpg\" alt=\"penguin-4-0-mozcast\" width=\"926\" height=\"437\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin-4-0-mozcast.jpg 926w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/penguin-4-0-mozcast-300x142.jpg 300w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a> \u00a0 Also lots of discussions\u00a0on <a href=\"https:\/\/www.webmasterworld.com\/google\/4784754.htm#\" rel=\"nofollow\">Webmasterworld<\/a> during the weekend about the Penguin 4.0 update. The opinions seems to be mixed about Penguin there. <a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/webmasterworld-penguin4.0.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10414\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/webmasterworld-penguin4.0-1024x464.jpg\" alt=\"webmasterworld-penguin4.0\" width=\"1024\" height=\"464\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/webmasterworld-penguin4.0-1024x464.jpg 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/webmasterworld-penguin4.0-300x136.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/webmasterworld-penguin4.0.jpg 1282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a> Barry Schwartz <a href=\"https:\/\/www.seroundtable.com\/massive-google-fluctuations-tests-21454.html\" rel=\"nofollow\">reported<\/a>\u00a0on Seroundtable, on Sunday in a Special Report, about the SERP fluctuations. <a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/sel-penguin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10416\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/sel-penguin.jpg\" alt=\"sel-penguin\" width=\"668\" height=\"519\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/sel-penguin.jpg 668w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/sel-penguin-300x233.jpg 300w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/a> The real-time Penguin would allow webmasters to recover their sites much faster.At the same time it will penalize spammy link profiles on an ongoing basis. \u00a0 In the last couple of years we, at cognitiveSEO, have learned a lot about unnatural links and penalties by analyzing lots of Penguin penalized sites.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Using the Unnatural Link Detection in the <a href=\"http:\/\/cognitiveseo.com\/googlepenguin\/\">Google Penguin Recovery Tool<\/a>, cognitiveSEO can help you recover and protect your website from Google Penguin 4.0 or any other link related penalty.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>As stated in the beginning this was not officially confirmed by Google. When we have an official answer I will update this post as we get more information from Google&#8217;s representatives and from the community. \u00a0 It may be that this is not Penguin, even though it is highly unlikely based on all the reports we see. It could be another Google update. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update September 23, 2016: Real Time Penguin is now live! Google just announced on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin&#8217;s data is now refreshed in real time so that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-10409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/10409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=10409"}],"version-history":[{"count":0,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/10409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media\/11978"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=10409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=10409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=10409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}