{"id":10444,"date":"2016-01-28T11:41:13","date_gmt":"2016-01-28T09:41:13","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=10444"},"modified":"2026-06-08T16:12:16","modified_gmt":"2026-06-08T13:12:16","slug":"outreach-examples-boost-sharing","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/10444\/outreach-examples-boost-sharing\/","title":{"rendered":"18 Outreach Examples That Will Massively Boost Your Sharing"},"content":{"rendered":"<p>Outreach is exceptional. It gives you a great head start when you most need one &#8211; it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, we\u2019re going to go through some poignant examples of outreach (with their dos and don\u2019ts) and their results.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10506\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/18-Outreach-Examples-That-Will-Boost-Your-sharing-min.jpg\" alt=\"18 Outreach Examples That Will Boost Your sharing-min\" width=\"979\" height=\"513\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/18-Outreach-Examples-That-Will-Boost-Your-sharing-min.jpg 979w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/18-Outreach-Examples-That-Will-Boost-Your-sharing-min-300x157.jpg 300w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/p>\n<p>The key takeout is being able to make a comparison between the different types of situations the following people found themselves in, and then make an informed decision on how it\u2019s best to proceed.<\/p>\n<h3><strong>\u00a0<b>Pro Tip for Smarter Outreach<\/b><\/strong><\/h3>\n<p class=\"isSelectedEnd\">Cold outreach has always been challenging. But why start conversations from scratch when people are already talking about your brand?<\/p>\n<p>&nbsp;<\/p>\n<p>Every unlinked brand mention represents an opportunity, not only to earn a backlink, but also to strengthen the digital signals that search engines, AI Overviews, and LLM-powered answer engines use to evaluate authority and trust.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"color: #ff6600;\">Editor&#8217;s Note<\/span>:<\/strong> Before sending another cold email, use the <a href=\"https:\/\/brandmentions.com\/\"><strong>BrandMentions platform<\/strong><\/a> to find who is already mentioning you online. As a powerful social listening tool, it monitors the web and social media in real time, helping you instantly uncover warm outreach opportunities, people already engaged with your brand and far more likely to respond.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"isSelectedEnd\">When a website, publication, creator, or industry expert mentions your brand, they have already demonstrated awareness and interest. Reaching out to these contacts is often far more effective than traditional cold pitching, leading to higher response rates, stronger partnerships, and more natural link acquisition.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"isSelectedEnd\">Modern answer engines don&#8217;t rely solely on backlinks. They analyze how often your brand is discussed, cited, and referenced across the web to determine whether you are a trustworthy source worth mentioning in AI-generated responses.<\/p>\n<h3><strong>\u00a0 \u00a0 \u00a0 1. Twitter Outreach<\/strong><\/h3>\n<p>In his<a href=\"http:\/\/www.bloggersidekick.com\/get-backlinks\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> article<\/a>, <em>15 Ways to Get Backlinks that Won\u2019t Kill Your Search Traffic<\/em>, <a href=\"http:\/\/www.bloggersidekick.com\/will-blunt\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Will Blunt<\/a> made public one of his outreach endeavors, raising awareness about the importance of being dynamic. While most of us out there would try the classic emails (and for good reason, they still work!), he decided to give enthusiasm a chance.<\/p>\n<p>&nbsp;<\/p>\n<p>He gave Twitter a chance, and further explained how being highly devoted to your professional interests raises engagement in others &#8211; including influencers in the niche. Approaching everybody on Twitter was, in the first place, very out there. A bold move and a public one, that\u2019s also dynamic and says a lot about his adaptability in the niche. Maybe that\u2019s why many influencers replied through his Twitter outreach campaign.<\/p>\n<blockquote>\n<p>Quality content is the slow burn of building links. The theory is that the more useful, in-depth and engaging your content is, the more people will want to link back to that content in the long-term.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10457\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/15-Ways-to-Get-Backlinks-That-Wont-Kill-Your-Search-Traffic-Will-Blunt-Twitter.png\" alt=\"15 Ways to Get Backlinks That Won't Kill Your Search Traffic Will Blunt Twitter\" width=\"510\" height=\"2059\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/15-Ways-to-Get-Backlinks-That-Wont-Kill-Your-Search-Traffic-Will-Blunt-Twitter.png 510w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/15-Ways-to-Get-Backlinks-That-Wont-Kill-Your-Search-Traffic-Will-Blunt-Twitter-74x300.png 74w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/15-Ways-to-Get-Backlinks-That-Wont-Kill-Your-Search-Traffic-Will-Blunt-Twitter-254x1024.png 254w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<h3><strong>\u00a0 \u00a0 \u00a02.\u00a0Significant Relationship Building<\/strong><\/h3>\n<p><a href=\"https:\/\/twitter.com\/venchito14\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Venchito Tampon<\/a> shares <a href=\"http:\/\/digitalphilippines.net\/blogger-outreach-strategy\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">7 lessons<\/a> learned from real life examples of blogger outreach, explaining the way he managed them and the exact steps and thought process behind his strategy. Instead of sending tons of impersonal emails, he sent a handful of very personal ones &#8211; and 3 of the influencers replied.<\/p>\n<blockquote>\n<p>After sending 10 personalized emails, I got three responses (30% conversion rate) with one that is interested to ask me questions for the interview.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10458\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Adam-Connell.png\" alt=\"Digital Philippines Email Outreach Adam Connell\" width=\"731\" height=\"371\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Adam-Connell.png 731w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Adam-Connell-300x152.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10459\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Aleyda-Solis.png\" alt=\"Digital Philippines Email Outreach Aleyda Solis\" width=\"737\" height=\"408\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Aleyda-Solis.png 737w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Aleyda-Solis-300x166.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10460\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Email-Venchito-Eric.png\" alt=\"Digital Philippines Email Outreach Email Venchito-Eric\" width=\"801\" height=\"460\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Email-Venchito-Eric.png 801w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Email-Venchito-Eric-300x172.png 300w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10461\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Follow-Up.png\" alt=\"Digital Philippines Email Outreach Follow-Up\" width=\"655\" height=\"494\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Follow-Up.png 655w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-Follow-Up-300x226.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10462\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach.png\" alt=\"Digital Philippines Email Outreach\" width=\"645\" height=\"355\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach.png 645w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Digital-Philippines-Email-Outreach-300x165.png 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<h3><strong>3. Target Influencers Who Are Already Interested in Your Content<\/strong><\/h3>\n<p>This guest post published by <a href=\"https:\/\/blog.kissmetrics.com\/influencers-who-want-your-content\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kissmetrics<\/a> walks you through the process of finding the most appropriate people who\u2019d be interested in reading what you\u2019ve written. The premises &#8211; which you shouldn\u2019t let discourage you &#8211; is that people with exposure will always be ahead of you. No matter how much work and time you put into it, the odds of you being nearly as popular are not in your favor. However, everybody\u2019s been there and we all had to start from somewhere. <a href=\"https:\/\/twitter.com\/zenspill\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mark Trueman<\/a>, ZenSpill founder, further advises:<\/p>\n<blockquote>\n<p>Keep these emails as short as possible, and give the blogger a reason to share the post. The reason should be simple, such as: it answers a question they asked in the post, it makes the same argument as their post, it adds something they might\u2019ve missed, etc.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10463\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Find-Influencers-Who-Already-Want-to-Share-and-Link-to-Your-Content-Real-Example.png\" alt=\"How to Find Influencers Who Already Want to Share and Link to Your Content - Real Example\" width=\"555\" height=\"658\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Find-Influencers-Who-Already-Want-to-Share-and-Link-to-Your-Content-Real-Example.png 555w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Find-Influencers-Who-Already-Want-to-Share-and-Link-to-Your-Content-Real-Example-253x300.png 253w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<h3><strong>4.The Steps to Build Relationships &amp; Links Using UGC Content<\/strong><\/h3>\n<p>Because we believe in guest posting,\u00a0we also practice it once in a while. Knowing that people already talk about you out there is a great reassurance as long as you can monitor what they\u2019re saying and be quick with a witty reply. However, it\u2019s not enough. The article is based on personal experiences and gives insight on the relationship building process.<\/p>\n<blockquote>\n<p>Once you\u2019ve identified the fresh new mentions, you could easily use LinkedIn for the outreach part. Simply identify the author on LinkedIn and add him\/her to your network using a quick thank you message.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10464\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/An-Outstanding-Technique-to-Build-Strong-Relationships-Links-Using-UGC-Content-Razvan-Gavrilas.png\" alt=\"An Outstanding Technique to Build Strong Relationships &amp; Links Using UGC Content Razvan Gavrilas\" width=\"682\" height=\"644\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/An-Outstanding-Technique-to-Build-Strong-Relationships-Links-Using-UGC-Content-Razvan-Gavrilas.png 682w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/An-Outstanding-Technique-to-Build-Strong-Relationships-Links-Using-UGC-Content-Razvan-Gavrilas-300x283.png 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10465\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Razvan-Gavrilas-Outreach-Example.png\" alt=\"Razvan Gavrilas - Outreach Example\" width=\"704\" height=\"797\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Razvan-Gavrilas-Outreach-Example.png 704w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Razvan-Gavrilas-Outreach-Example-265x300.png 265w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<h3><strong>5. Email Webmasters for Broken Links<\/strong><\/h3>\n<p>Outreaching to people who once linked to you to tell them they\u2019ve got broken links is an evergreen technique of link building.<\/p>\n<p>It\u2019s a highly beneficial outreach approach, as some of the webmasters may forget who they link to &#8211; especially if you\u2019re not in their immediate network. Aside from starting relationships from scratch, renewing old ones is a great complementary resource for your marketing strategy.<\/p>\n<blockquote>\n<p>A good search operator for <a href=\"https:\/\/wiza.co\/blog\/find-an-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">finding prospects<\/a> involves doing a search for \u201cNICHE + inurl:links\u201c. You now have a list of websites that likely are in your niche and have a links page. Alternatively you can include resources in the search query. Once you get your results start going through each site to determine which ones will be worth your time to contact the webmaster.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10466\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Broken-Link-Building-In-Action-Garrett-French.png\" alt=\"Broken Link Building In Action - Garrett French\" width=\"672\" height=\"890\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Broken-Link-Building-In-Action-Garrett-French.png 672w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Broken-Link-Building-In-Action-Garrett-French-227x300.png 227w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3><strong>6. Use Egobait in Your Campaign<\/strong><\/h3>\n<p>It seems like we\u2019ve heard of it a thousand times. You\u2019d expect people not to react anymore to these types of flattery. But you\u2019d be wrong. It\u2019s in our very human nature to respond positively to an inspired use of egobait. The technique relies on how we naturally tend to react positively to positive associations or attributions: you come to me as an expert in the domain and I\u2019ll be glad to help you with advice. It worked in 2012, when <a href=\"http:\/\/www.northsideseo.com\/associated-egobait\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">this post<\/a> was written, and it works now &#8211; 4 years later.<\/p>\n<p>&nbsp;<\/p>\n<p>Put it on the account of Maslow\u2019s pyramid of needs, but this method still rocks if it\u2019s used properly. <a href=\"https:\/\/twitter.com\/anthonydnelson\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Anthony D. Nelson<\/a>, the author of this post, explains how he had an 80% success rate on his outreach campaign using just this. And smarts.<\/p>\n<blockquote>\n<p>I had great success on my last outreach campaign. I contacted 31 bloggers. 25 have replied with a yes. 3 no. I\u2019m still hoping to hear back from a few. I attribute the success of this campaign by carefully crafting my outreach list and because of my use of associated egobait.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10470\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Egobait.png\" alt=\"Egobait\" width=\"625\" height=\"750\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Egobait.png 625w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Egobait-250x300.png 250w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<h3><strong>7. Timing in Outreach and Relationship Building<\/strong><\/h3>\n<p>There are several reasons to resort to outreach.<\/p>\n<p>This <a href=\"http:\/\/techtage.com\/successful-guest-blogging-outreach\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">(other) post<\/a> from Venchito Tampon, written in 2013, gives us insight on an outreach campaign that had an 82% conversion rate in guest blogging (and it\u2019s a guest post!).\u00a0There\u2019s never a good time to start trying, but clearly there are some unwritten ground rules that you\u2019ve got to take into account for your campaign to be as successful.<\/p>\n<blockquote>\n<p>Conversion in guest blogging goes with receiving a positive response from a guest blog prospect and having your content published on your prospect\u2019s site\/blog. This should result into marketing opportunities like links, mentions and brand awareness as you go along with the process of guest blogging.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10468\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-I-Got-a-82-percent-Conversion-Rate-in-Guest-Blogging-Outreach-Venchito-Tampon.png\" alt=\"How I Got a 82 percent Conversion Rate in Guest Blogging - Outreach Venchito Tampon\" width=\"694\" height=\"382\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-I-Got-a-82-percent-Conversion-Rate-in-Guest-Blogging-Outreach-Venchito-Tampon.png 694w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-I-Got-a-82-percent-Conversion-Rate-in-Guest-Blogging-Outreach-Venchito-Tampon-300x165.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<h3><strong>8. Don\u2019t Automate Blog Outreach. View from the Other Side<\/strong><\/h3>\n<p>Tom Ewer gives us an example from the other side of things. We\u2019ve been talking about trying to outreach to influencers. But what\u2019s in their mind?<\/p>\n<p>The biggest turn-off for someone who\u2019s been trying hard to make a name for himself on the web is automated outreach. It\u2019s not personal and it doesn\u2019t show the slightest determination. The <a href=\"http:\/\/leavingworkbehind.com\/blog-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog post<\/a>, written in January 2015, documents an unhappy story.<\/p>\n<p>Here are the emails he\u2019s got from a blogger who Tom\u2019s constantly changed emails with.<\/p>\n<blockquote>\n<p>A quick Gmail search shows that we have exchanged well over a 100 emails since February 2013. So it\u2019s fair to say that we have a bit of history.<\/p>\n<\/blockquote>\n<p>After this bitter story, he also shares a positive example, written by himself on Twitter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10473\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Outreach-Email-from-Blogger.png\" alt=\"Leaving Work Behind - Outreach Email from Blogger\" width=\"741\" height=\"315\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Outreach-Email-from-Blogger.png 741w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Outreach-Email-from-Blogger-300x128.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10474\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Outreach-Email.png\" alt=\"Leaving Work Behind - Outreach Email\" width=\"692\" height=\"373\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Outreach-Email.png 692w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Outreach-Email-300x162.png 300w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>First of all,only tweet out articles that you actually like. Secondly, only tweet out articles that you have something to say about. Don\u2019t just tweet out the article\u2019s headline \u2013 tweet out your opinion. Add value and demonstrate that you care about or are interested in what the blogger has written.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10475\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Tweet-Example-of-Smart-Outreach.png\" alt=\"Leaving Work Behind - Tweet Example of Smart Outreach\" width=\"627\" height=\"278\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Tweet-Example-of-Smart-Outreach.png 627w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Leaving-Work-Behind-Tweet-Example-of-Smart-Outreach-300x133.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<h3><strong>9. Knowledge Base Is Crucial in the Process<\/strong><\/h3>\n<p><a href=\"https:\/\/twitter.com\/wayneb77\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Wayne Barker<\/a> explains how an effective outreach technique always starts from the human psychology &#8211; where everything lies, ultimately, from a perfectly pedagogical point of view.<\/p>\n<p><a href=\"http:\/\/www.hitreach.com\/blog\/setting-up-for-outreach-success-by-wayne-barker\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The article<\/a> underlines how it\u2019s no exception on the web, among influencers, once you\u2019ve understood their general behavior: their interests, their passions, their devotions and maybe their most appreciated reads. So knowledge would be a great friend on this journey.<\/p>\n<blockquote>\n<p>I\u2019ve always thought that being good at outreach is not necessarily something that you can teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10476\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Email-Outreach.png\" alt=\"Setting Up For Outreach Success by Wayne Barker Email Outreach\" width=\"1048\" height=\"465\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Email-Outreach.png 1048w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Email-Outreach-300x133.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Email-Outreach-1024x454.png 1024w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10477\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Gmail-Inbox.png\" alt=\"Setting Up For Outreach Success by Wayne Barker Gmail Inbox\" width=\"821\" height=\"314\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Gmail-Inbox.png 821w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Gmail-Inbox-300x115.png 300w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10478\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Buzzstream-Insight-on-Outreach-Response.png\" alt=\"Setting Up For Outreach Success by Wayne Barker - Buzzstream Insight on Outreach Response\" width=\"730\" height=\"614\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Buzzstream-Insight-on-Outreach-Response.png 730w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Setting-Up-For-Outreach-Success-by-Wayne-Barker-Buzzstream-Insight-on-Outreach-Response-300x252.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<h3><strong>10. How Many Outreach Emails Are Deleted Without Being Read?<\/strong><\/h3>\n<p>Well, not-at-all-shockingly, most of them. So says <a href=\"https:\/\/twitter.com\/timsoulo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Tim Soulo<\/a> as well, in an Ahrefs <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog post<\/a>. It\u2019s not recommended to use templates. And if you ever even take into consideration doing it, think of the influencers\u2019 inbox. Just for a second.<\/p>\n<p>&nbsp;<\/p>\n<p>It hurts reading every email 20 times a day, with the only difference being the addresser. Do something outstanding. Make important people in your niche like you. Take it as a test &#8211; because so do the influencers you\u2019re reaching out to.<\/p>\n<blockquote>\n<p>You just published a new article on your blog and now you want to send a mass email to 100+ influencers, with an excuse: \u201cI saw you tweeted a similar post\u201d. I\u2019m sorry to say that, but your content is not welcome in their inbox. Otherwise they would probably sign up to your email list beforehand.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10479 size-full\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Blog-Outreach.png\" alt=\"Ahrefs Blog - Outreach\" width=\"817\" height=\"741\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Blog-Outreach.png 817w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Blog-Outreach-300x272.png 300w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10480\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Email-Outreach.png\" alt=\"Ahrefs Email Outreach\" width=\"815\" height=\"609\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Email-Outreach.png 815w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Email-Outreach-300x224.png 300w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10481\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Outreach-BlogPost.png\" alt=\"Ahrefs Outreach BlogPost\" width=\"820\" height=\"580\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Outreach-BlogPost.png 820w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Ahrefs-Outreach-BlogPost-300x212.png 300w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><strong>11. Techniques for Marketing Newbies<\/strong><\/h3>\n<p><a href=\"https:\/\/twitter.com\/selfmadebm\" rel=\"nofollow\">Dave <\/a><a href=\"https:\/\/twitter.com\/selfmadebm\" target=\"_blank\" rel=\"noopener noreferrer\">Schneider <\/a>goes through <a href=\"http:\/\/blog.sellfy.com\/blogger-outreach\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">steps and techniques<\/a> for successful blog outreach endeavors, starting from a unfortunate case of a client who never used to succeed in this type of action. After properly enunciating the steps, he gives us an example that\u2019s properly formulated &#8211; starting from very simple truths.<\/p>\n<blockquote>\n<p>The fact is, few of us really have a thriving audience in our back pocket waiting with their wallets wide open. After all, we\u2019re creators first, and marketers second. Luckily, even if you haven\u2019t already unleashed your inner marketer into the wild, there are many channels you can pursue.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10482\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Steps.png\" alt=\"This Seller Used to Fail Miserably at Blogger Outreach Until He Learned These 3 Techniques Outreach Steps\" width=\"674\" height=\"476\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Steps.png 674w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Steps-300x212.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10483\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Technique.png\" alt=\"This Seller Used to Fail Miserably at Blogger Outreach Until He Learned These 3 Techniques Outreach Technique\" width=\"1132\" height=\"521\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Technique.png 1132w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Technique-300x138.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/This-Seller-Used-to-Fail-Miserably-at-Blogger-Outreach-Until-He-Learned-These-3-Techniques-Outreach-Technique-1024x471.png 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<h3><strong>12. Be Personal. Learn from Mistakes<\/strong><\/h3>\n<p>It seems like however up the marketing chain we are, we\u2019re still prone to making mistakes. Human nature\u2019s perhaps to blame (again!).<br \/>\nThis doesn\u2019t mean that there isn\u2019t plenty to learn from them. Take <a href=\"https:\/\/twitter.com\/ljordanonline\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Luke Jordan<\/a>, for instance. Sometimes we forget to follow our own advice, as he documents in his <a href=\"http:\/\/intergeek.co.uk\/blogger-outreach-tips\/?utm_campaign=Submission&amp;utm_medium=Community&amp;utm_source=GrowthHackers.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blogpost<\/a> about epic email success.<\/p>\n<blockquote>\n<p>Everyone will make mistakes during outreach, and trust me \u2013 you\u2019ll feel like a massive fool when you do. Sometimes, you\u2019ll mess up an email to one of the biggest blogging sites out there, and you\u2019ll want the world to swallow you whole.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10485\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/9-Outreach-Tips-for-Epic-Email-Success-Email-Reply-Mess-Up.png\" alt=\"9 Outreach Tips for Epic Email Success Email Reply Mess Up\" width=\"593\" height=\"452\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/9-Outreach-Tips-for-Epic-Email-Success-Email-Reply-Mess-Up.png 593w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/9-Outreach-Tips-for-Epic-Email-Success-Email-Reply-Mess-Up-300x229.png 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<h3><strong>13. Outreach Tips from Gmail Merge<\/strong><\/h3>\n<p>Supposing for a second that you\u2019d like to outreach to hundreds of people at once (maybe it\u2019s something urgent!), there are ways of doing it! Gmail can be improved with its tools to make your job easier. You should at least know about its existence. We found from <a href=\"http:\/\/www.criminallyprolific.com\/2015\/02\/how-to-send-mass-personalized-emails-using-mail-merge-in-gmail\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/p>\n<blockquote>\n<p>You want to sell something. Promote something. Ask something. To a total stranger. Sending a generic email is just asking to get ignore, deleted and possibly ridiculed. Why would someone bother to respond to a request when you can\u2019t even take the time to write them an unique email?<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10486\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-2.png\" alt=\"How To Send Hundreds Of Personalized Outreach Emails Using Mail Merge in Gmail - Email Example 2\" width=\"725\" height=\"216\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-2.png 725w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-2-300x89.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10487\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-3.png\" alt=\"How To Send Hundreds Of Personalized Outreach Emails Using Mail Merge in Gmail - Email Example 3\" width=\"748\" height=\"395\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-3.png 748w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-3-300x158.png 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10488\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-4.png\" alt=\"How To Send Hundreds Of Personalized Outreach Emails Using Mail Merge in Gmail - Email Example 4\" width=\"891\" height=\"360\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-4.png 891w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-4-300x121.png 300w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10489\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example.png\" alt=\"How To Send Hundreds Of Personalized Outreach Emails Using Mail Merge in Gmail - Email Example\" width=\"712\" height=\"293\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example.png 712w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-To-Send-Hundreds-Of-Personalized-Outreach-Emails-Using-Mail-Merge-in-Gmail-Email-Example-300x123.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/p>\n<h3><strong>14. Be Personal! Learn from Your Mistakes<\/strong><\/h3>\n<p><a href=\"https:\/\/twitter.com\/jeffbullas\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Jeff Bullas<\/a> writes a <a href=\"http:\/\/www.jeffbullas.com\/2014\/01\/15\/mistakes-made-lessons-learned-what-i-gained-from-my-first-blogger-outreach-campaign\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">case study<\/a> about his first approach on email outreach. His blogging expertise doesn\u2019t recommend him necessarily as a pro, but he\u2019s got plenty of other talents so you\u2019d think there was nothing wrong with it all. He did, he learned and he decided to share the knowledge.<\/p>\n<blockquote>\n<p>Each email I wrote was personal, non-templated and reasonably quickly established its purpose. Because I was asking each essentially the same thing, there were of course elements I didn\u2019t need to change \u2013 but that\u2019s different from using a template or a canned response. Here\u2019s an example of what I wrote.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10490\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Blogger-Outreach-Mistakes-Made-and-Lessons-Learned-Email-to-David-Horn-from-Moz.png\" alt=\"Blogger Outreach Mistakes Made and Lessons Learned - Email to David Horn from Moz\" width=\"548\" height=\"334\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Blogger-Outreach-Mistakes-Made-and-Lessons-Learned-Email-to-David-Horn-from-Moz.png 548w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Blogger-Outreach-Mistakes-Made-and-Lessons-Learned-Email-to-David-Horn-from-Moz-300x183.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<h3><strong>15. Quick Tips Before Hitting Send<\/strong><\/h3>\n<p>Relevance, Timing, Creativity, Credibility and Personalization. These are the 5 best tips we get from this hubspot <a href=\"http:\/\/blog.hubspot.com\/marketing\/email-outreach-elements-scripts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog post<\/a>. There\u2019s never a recipe that works wonders no matter what you\u2019re trying to achieve. But there are sustainable ways of promotion and superficial ones.<\/p>\n<blockquote>\n<p>The pitch was simple. Aware that I had both shared and professed my admiration for his link strategy, The Skyscraper Technique, Dean thought it would be worthwhile to let me know that he had a new, related case study coming out.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10491\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Example-Alex-from-Groove.png\" alt=\"How to Write a Perfect Cold Outreach Email - Example Alex from Groove\" width=\"633\" height=\"464\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Example-Alex-from-Groove.png 633w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Example-Alex-from-Groove-300x220.png 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10492\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-The-Idea-From-Brian-Dean.jpg\" alt=\"How to Write a Perfect Cold Outreach Email - The Idea From Brian Dean\" width=\"649\" height=\"297\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-The-Idea-From-Brian-Dean.jpg 649w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-The-Idea-From-Brian-Dean-300x137.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10493\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Example.png\" alt=\"How to Write a Perfect Cold Outreach Email - Example\" width=\"635\" height=\"276\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Example.png 635w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Example-300x130.png 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<p>And a positive example we\u2019re offered:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10494\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Neil-Patel-Example.png\" alt=\"How to Write a Perfect Cold Outreach Email - Neil Patel Example\" width=\"635\" height=\"621\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Neil-Patel-Example.png 635w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Write-a-Perfect-Cold-Outreach-Email-Neil-Patel-Example-300x293.png 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<h3><strong>16. Twitter and Facebook Work Too!<\/strong><\/h3>\n<p>I\u2019ve been going on and on about email outreach &#8211; but it\u2019s not the only way. A more dynamic alternative is the social media, where you can contact (virtually) anyone and tell them (politely and friendly) anything. In his <a href=\"http:\/\/www.cucumbernebula.com\/blog\/outreach-through-facebook-and-twitter-real-examples\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">article<\/a> about real examples of social media outreach, <a href=\"https:\/\/twitter.com\/peterattia\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Petter Attia<\/a> reminds us that it\u2019s never a good time to be ignorant or naive about your pursuits.<\/p>\n<blockquote>\n<p>It\u2019s damn near impossible to get a response if you pitch to the blogs standard email. The issue with this, is that their profiles typically don\u2019t have their email address. You usually get their social profiles and then have to do a little research to see if you can dig up their email.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10495\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Outreach-through-Facebook-and-Twitter-Facebook-Example.png\" alt=\"Outreach through Facebook and Twitter - Facebook Example\" width=\"705\" height=\"669\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Outreach-through-Facebook-and-Twitter-Facebook-Example.png 705w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Outreach-through-Facebook-and-Twitter-Facebook-Example-300x285.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10496\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Outreach-through-Facebook-and-Twitter-Twitter-Example.png\" alt=\"Outreach through Facebook and Twitter - Twitter Example\" width=\"402\" height=\"753\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Outreach-through-Facebook-and-Twitter-Twitter-Example.png 402w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/Outreach-through-Facebook-and-Twitter-Twitter-Example-160x300.png 160w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10497\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Quickly-Explode-Your-Traffic-By-Connecting-With-Top-Bloggers-Comment-Example.png\" alt=\"How to Quickly Explode Your Traffic By Connecting With Top Bloggers - Comment Example\" width=\"616\" height=\"750\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Quickly-Explode-Your-Traffic-By-Connecting-With-Top-Bloggers-Comment-Example.png 616w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Quickly-Explode-Your-Traffic-By-Connecting-With-Top-Bloggers-Comment-Example-246x300.png 246w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<h3><strong>17. How You\u2019re Doing It Wrong<\/strong><\/h3>\n<p>The fact that you\u2019ve been doing something for a long time isn\u2019t proof that you\u2019re doing it right. Not necessarily, anyway.<\/p>\n<p>While there\u2019s nothing to be ashamed of if you\u2019re at your gazillionth outreach try and it still doesn\u2019t seem to work, maybe it\u2019s time to ask yourself why. <a href=\"https:\/\/twitter.com\/buhaybuhay\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pam Sallegue<\/a> does it for you in her\u00a0<a href=\"https:\/\/seo-hacker.com\/8-reasons-link-building-outreach-working\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">article<\/a> on link building outreach mistakes.<\/p>\n<blockquote>\n<p>And in the process, I saw that the \u2018outreaching\u2019 part is actually the hardest amongst all the others (yes, harder than prospecting, and writing a guest post), and that\u2019s where I\u2019m failing.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10498\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/8-Reasons-Why-your-Link-Building-Outreach-is-not-Working-Example.png\" alt=\"8 Reasons Why your Link Building Outreach is not Working - Example\" width=\"659\" height=\"555\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/8-Reasons-Why-your-Link-Building-Outreach-is-not-Working-Example.png 659w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/8-Reasons-Why-your-Link-Building-Outreach-is-not-Working-Example-300x253.png 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<h3><strong>18. Aim Big!<\/strong><\/h3>\n<p>Why trying to humbly reach someone who seems to be an influencer, but isn\u2019t quite there yet? You don\u2019t have to settle for ordinary. Aim big, miss small!<\/p>\n<p>As <a href=\"https:\/\/twitter.com\/sujanpatel\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sujan Patel<\/a> advises in this great <a href=\"http:\/\/blog.contentmarketer.io\/guest-post-on-forbes\/?utm_content=buffer3bd97&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blogpost<\/a>, mammoth publications can as well be the target of your outreach campaigns. The tips are great, by the way.<\/p>\n<blockquote>\n<p>We all understand the value of guest blogging. It gains you new exposure, positions you as an influencer, and connects you to new publications and sites that are in your industry. It\u2019s a quick and very smart way to bolster your brand and outreach efforts online. So how do you go about doing it?<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10499\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Flatter-Smartly.png\" alt=\"How to Secure Guest Posts on Big Publications (WSJ, Forbes and HuffPo) - Flatter Smartly\" width=\"772\" height=\"306\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Flatter-Smartly.png 772w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Flatter-Smartly-300x119.png 300w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p>Here\u2019s another example he gave, leveraging stats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10500\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Strong-CTA.png\" alt=\"How to Secure Guest Posts on Big Publications (WSJ, Forbes and HuffPo) - Strong CTA\" width=\"746\" height=\"214\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Strong-CTA.png 746w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Strong-CTA-300x86.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<blockquote>\n<p>I\u2019m pretty active with other users when they comment, and I\u2019m especially active with Twitter users. My main goal is to try and be helpful, so I try my best to reach out to folks as often as I can when they have questions.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10501\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Twitter.png\" alt=\"How to Secure Guest Posts on Big Publications (WSJ, Forbes and HuffPo) - Twitter\" width=\"685\" height=\"283\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Twitter.png 685w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-WSJ-Forbes-and-HuffPo-Twitter-300x124.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>And don\u2019t&#8230;<\/p>\n<blockquote>\n<p>This isn\u2019t a spam email or an UpWorthy article, don\u2019t start by telling them what they think, how they feel, or using that emotional clickbait-y language that everyone loves these days. Start with facts, context, and the meat of your message, rather than some out of place generalization.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10502\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-Dont.png\" alt=\"How to Secure Guest Posts on Big Publications - Dont\" width=\"765\" height=\"307\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-Dont.png 765w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/01\/How-to-Secure-Guest-Posts-on-Big-Publications-Dont-300x120.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>Don\u2019t sound desperate and cheap. And whomever you\u2019re targeting, do your homework impeccably. Research is of the upmost importance and you should use it, because it\u2019s available for anyone, and not being properly documented is not only a shame, but inexcusable &#8211; especially in a mature, developed niche like this one.Instead, be natural and honest. Do the best you can, and if it isn\u2019t enough&#8230;well. That would mean you didn\u2019t do the best you could have.<\/p>\n<p>&nbsp;<\/p>\n<p>So, who did you agree with the most? \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outreach is exceptional. It gives you a great head start when you most need one &#8211; it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, we\u2019re going to go through some poignant examples of outreach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10444","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/10444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=10444"}],"version-history":[{"count":4,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/10444\/revisions"}],"predecessor-version":[{"id":24879,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/10444\/revisions\/24879"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=10444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=10444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=10444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}