{"id":10945,"date":"2016-04-27T12:24:44","date_gmt":"2016-04-27T09:24:44","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=10945"},"modified":"2018-04-23T11:53:35","modified_gmt":"2018-04-23T08:53:35","slug":"crawling-inbound-org","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/10945\/crawling-inbound-org\/","title":{"rendered":"What We Learned From Crawling 261,117 @inboundorg Pages"},"content":{"rendered":"

You’re probably familiar with inbound.org<\/a>,\u00a0the online community that helps marketers stay connected. Putting it simply, inbound.org\u00a0is an online hub where good marketers come to get better, the platform itself states. It’s a great place for sharing ideas, connecting, interacting or even finding a job.<\/p>\n

Being in the industry, we always cast\u00a0an eye over the platform as indeed, we’ve found very interesting pieces of content, needless to say about its\u00a0very active community from which we could all learn a lot. We are even proud to say that some of our articles circulated\u00a0on the hub and they performed quite well, giving us a some traffic on the blog but more important, a lot of feedback.<\/p>\n

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\"What<\/p>\n

Yet, as much as we appreciate this platform, we were intrigued to find out what makes an article popular on inbound.org. Even more, what are the particularities of the most successful articles, members, which is the best day to publish, how long should an article be, etc.? And because we are big fans of research, we didn\u2019t loose much time and we started digging\u00a0 \u201cthe community where world\u2019s smartest marketers come to discuss & share what\u2019s trending in the marketing world\u201d.<\/p>\n

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TL;DR<\/strong> – This is an in-depth research and therefore a long article. If you don’t have time to read it all you can skip directly to the conclusions<\/a>. Below you also have the list of the most important findings of the research.<\/p>\n<\/blockquote>\n

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  1. Publish Your Content at the Beginning of the Week for More Views and Upvotes<\/a><\/strong><\/li>\n
  2. More Than Half of All Articles on inbound.org Have Over 100 Views<\/a><\/strong><\/li>\n
  3. Top Most Viewed Articles Ever Are Google Related or AMA Discussions<\/a><\/strong><\/li>\n
  4. Three Quarters of All Articles Generate No Comments<\/a><\/strong><\/li>\n
  5. 15k inbound.org Articles Managed to Get More Than 10 Upvotes <\/a><\/strong><\/li>\n
  6. Half of the inbound.org Members Are from US and Have Management Positions<\/a><\/strong><\/li>\n
  7. Karma \u2013 A Big Influencing Factor for inbound.org Success?<\/a><\/strong><\/li>\n
  8. 60% of All inbound.org Users Have Never Left a Single Comment<\/a><\/strong><\/li>\n
  9. 80% of All inbound.org Users Don\u2019t Have a Single Follower<\/a><\/strong><\/li>\n
  10. Members\u2019 Favorite Tools and Blogs are SEO Related<\/a><\/strong><\/li>\n
  11. 90% of all Shared Content are\u00a0External Links<\/a><\/strong><\/li>\n
  12. Straight to the Point Discussions Are the Most Engaging Ones<\/a><\/strong><\/li>\n
  13. Most Successful inbound.org Articles Are SEO Related<\/a><\/strong><\/li>\n
  14. The Most Active inbound.org Authors Are NOT Necessarily the Most Successful Ones<\/a><\/strong><\/li>\n
  15. More inbound.org Upvotes Also Bring More Views and Comments <\/a><\/strong><\/li>\n
  16. The Number of inbound.org Upvotes Alone is NOT an Indicator of Success <\/a><\/strong><\/li>\n
  17. There Isn\u2019t a Strong Correlation Between the Number of Upvotes and Comments<\/a><\/strong><\/li>\n
  18. There is No Correlation Between Views and Upvotes on inbound.org<\/a><\/strong><\/li>\n
  19. The Number of Comments is a Strong Indicator for Getting High Karma Points on inbound.org<\/a><\/strong><\/li>\n<\/ol>\n

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    What We’ve Found from Analyzing Over 90,000 Articles and 60,000 Members<\/b><\/h3>\n

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    It is said that research is formalized curiosity. It is poking and prying with a purpose. And our purpose was not gathering data but seeing what interesting findings we can get with that data.<\/p>\n

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    Below you will see a\u00a0list of some of the most\u00a0interesting outcomes that we discovered during our research but also findings that could help marketers better understand the inbound.org community.<\/p>\n

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    You might ask: How did we manage to collect all the data we needed for a research of this scale? What we did was to crawl ALL inbound.org’s articles and members and gather as much data as we could in the period 10-15 March 2016<\/strong>. Although Inbound offers the possibility to use their API, we used our own crawler<\/em> to gather all the necessary data for this analysis. \u00a0Our crawler allowed us to have much more control over the research, gave us the possibility to double check the data when needed and, why not admit it, being made in “our laboratories” we know exactly how it works and we have full confidence in it. A public version of our crawler is going to be released somewhere next year so you will be free to give it shot then.<\/p>\n

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    Talking about crawling, this is how we ended up analyzing over:<\/p>\n