{"id":1115,"date":"2012-07-06T13:19:40","date_gmt":"2012-07-06T13:19:40","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=1115"},"modified":"2012-07-06T13:19:40","modified_gmt":"2012-07-06T13:19:40","slug":"how-to-reverse-engineer-your-competitors-backlinking-strategies","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/1115\/how-to-reverse-engineer-your-competitors-backlinking-strategies\/","title":{"rendered":"How to Reverse Engineer Your Competitors’ Backlinking Strategies"},"content":{"rendered":"

This is a guest article written by <\/em>Traian Neacsu<\/em><\/a>. He is the Director of SEO and co-founder of Pitstop Media Inc, a top rated Canadian <\/em>SEO company<\/em><\/a> that provides search engine optimization services to businesses across North America. The views of the author do not necessarily represent the views of cognitiveSEO.<\/em><\/span><\/p>\n


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High authority, relevant backlinks are gold<\/strong> for search engine rankings. And we are always attempting to trace and to get our hands on them.<\/p>\n

When it comes to find the best backlinking opportunities, there are two options. The first is to do your own prospecting by identifying influencers, thought leaders, and adjacent (related but not competing) niches in your industry. The second option is to promptly find the most valuable links your competitors build, and to try to get those sites to link to you too.<\/p>\n

This second option is called competitive backlink analysis<\/strong>. If you\u2019re out for the low hanging fruit, the second option is probably what you\u2019re looking for. After all, why not piggyback on their research, saving you precious time and money?<\/p>\n

A component of our SEO services<\/a> is link building. And part of that link building is performing a competitive back linking analysis. Invariably, when we start working with a new client they want to know why ACME Inc. <\/em>or AJAX Corp.<\/em> is outranking them. We show them why by performing few analyses, one of which is to reverse engineer their competitor\u2019s backlinking strategy<\/strong>.<\/p>\n

I use MajesticSEO and SEOmoz to gather raw backlinking data, and then use Excel to perform the analysis. Usually, these were all the tools I need. Until recently, that is. I have now added a powerful new tool to my arsenal: Cognitive SEO\u2019s tool<\/a>.<\/p>\n

In this article I will show you how to use this incredible backlinking analysis tool to identify your competitors\u2019 backlinking strategies.<\/p>\n

There\u2019s a ton of analysis you can perform, but in this article I will show you how to:<\/p>\n