![\"Effective-digital-marketing-strategies-cognitiveSEO\"](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Effective-digital-marketing-strategies-cognitiveSEO.jpg\")
<\/p>\nEverybody wants the freedom of choice, but the paradox of choice is that no one wants to feel like a face in the crowd. We designed this playbook with that exact challenge in mind, giving you the strategic edge to be the marketer who genuinely stands out.<\/p>\n
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As automated and AI-generated content floods the internet, the H2H (Human-to-Human) marketing paradigm has become more critical than ever. To break through the digital noise, we must focus our attention on building meaningful, authentic relationships with our audiences through creative storytelling. To help you execute this, we have conducted extensive research to curate the most efficient digital marketing tactics and techniques, each fully backed by real-world case studies.<\/p>\n
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Below you can find the most effective 40 digital marketing tactics and techniques for a kickass start in 2026 and beyond:<\/p>\n
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Top positions in Google, Bing or any search engine are a pinnacle of today\u2019s online success. After a lot of research and content experiments, we discovered that there is a strong correlation between content performance and rankings<\/a><\/strong>. So a few time ago, we decided to evaluate our content and re-optimize it.<\/p>\n <\/p>\n We analyzed the positions and engagement for each article and decided which content needs to be refreshed and re-optimized. We proceeded with the keyword research using the Keyword Tool and Content Optimizer<\/strong><\/a> for the whole process:<\/p>\n After the keyword optimization was finished we saw a big increase overall for our whole website. Our rankings improved and our traffic increased by almost 70%. Below you can see a printscreen with our search visibility in Google from Site Explorer<\/a>:<\/p>\n New content appears daily. You must bring something fresh every time. Investing in social media, sales funnel, conversion rate optimization, customer relationships, marketing budgets, web analytics; they are all keywords that pops in your head all the time. Yet, which are the most effective tactics one should use?<\/p>\n <\/p>\n Scheduling your blog posts is mandatory, especially if you work with multiples copywriters. Make sure your marketing plan includes an editorial calendar for improving your results. Creating an editorial calendar is easier than you think. There are lots of apps that can help you with that. Meistertask is a task\u00a0management app you could use to drag and drop tasks for each participant and create an editorial calendar easily. Below you can see a screenshot with an editorial calendar created in Meistertask:<\/p>\n <\/p>\n Source: https:\/\/www.meistertask.com<\/p><\/div>\n <\/p>\n Trello gives us another digital marketing technique example you could use to create editorial campaigns. CoSchedule has a Content Marketing Calendar<\/a> component.<\/p>\n <\/p>\n Source: coschedule.com<\/p><\/div>\n <\/p>\n They used a process<\/a> that helped them to increase traffic by 299%. Follow the next steps to achieve similar results:<\/p>\n Content syndication is the process of publishing your content on third party sites. You need to find authoritative publications. The idea behind is to drive more engagement for your content. Outbrain and Taboola power your content on their marketing channel. Once you republish your article on a big site like those two, you are exposed to a new audience and could reach a higher traffic.<\/p>\n <\/p>\n James Clear<\/a> used this digital marketing tactic and built an email list of more than 100,000<\/a> with a \u00a0constant traffic of 250,000 unique visitors per month on the blog. He republished a blog post on Lifehacker and got almost 99k views as you can see in the next photo. Quick tip: If you have an account on Google Analytics you can easily track your performance and see how many unique visitors you have.<\/p>\n <\/p>\n Slideshare is the largest marketing platform for sharing presentations and it’s best suited for B2B companies. Didit Marketing, an advertising agency from New York, conducted a study showing that SlideShare gets 500% more traffic<\/a> from business owners than Facebook, Twitter or Youtube.<\/p>\n An important fact you need to keep in mind is that SlideShare received billions of viewers every month and it\u2019s a great way to connect with different specialists and find quality information in a friendly format.<\/p>\n <\/p>\n Ana Hoffman<\/a>, blogger at Traffic Generation Cafe, conducted a study <\/a>showing how she received from 0 to 243,000 views in 30 days on Slideshare. The fun part is that you don\u2019t need entirely new content to do a presentation, you can work through your old content displayed in a visual form to be easy to read.<\/p>\n <\/p>\n 20% of the SlideShare visitors come directly from Google. The rest come from social media and other SlideShare presentations.\u00a0Always keep on eye on your metrics from Google Aalytics to see how are you performing in terms of organic traffic, paid traffic, visitors and so on.<\/p>\n Smart and effective digital tactics are a gold mine. Case studies as well. Not to mention the conversion optimization rates you can get with them. \u00a0Case studies have a huge potential to grow traffic, sales, and revenue if you offer quality results and show your product brings value. The Content Marketing Institute conducted a research where they saw that 63% of UK marketers<\/a> believe that case studies are an effective digital marketing tactic. Case studies are the fifth most popular marketing tactic used out of 12, after social media, newsletters, blogs and blog posts.<\/p>\n <\/p>\n Neil Patel<\/a>, one of the top 10 marketers according to Forbes, conducted a study to see the influence of the use of case studies on his own site. He witnessed a growth in his revenue by 185%. \u00a0<\/p>\n Brand mentions on well-known publications are important and hard to get. They could lift you up in ranking on the search engines for the right keyword phrases and you could improve your Search Engine Optimization (SEO) efforts. Usually, startups collaborate with content marketing specialists or firms because some of them don\u2019t have the budget for a full-time person. Building a network of partner websites for a short period of time is an effective digital marketing technique to bring awareness and traffic to your site. The profile of the website could include publications, edu websites, web directory, blogs, forums, e-commerce and so on.<\/p>\n <\/p>\n OutreachMama employed a study to see the results after their partnership with publisher Companies like Forbes and Huffington Post. In only 2 months they received 350 total backlinks from over 100 domains<\/a>. Besides that, they saw a natural increase in their backlink profile. \u00a0<\/p>\n www.outreachmama.com<\/p><\/div>\n <\/p>\n In the second month of the partnership, they saw that they money keywords jumped up to 30 positions in the search engine result page.<\/p>\n 9 out of 10 people<\/a> look at online product reviews before they make a purchase decision. According to BrightLocal, 72% of Consumers say positive reviews make them trust a business more. Other 88% say they trust customer reviews as much as personal recommendations.<\/p>\n Source: http:\/\/searchengineland.com<\/p><\/div>\n <\/p>\n Reevoo discovered through an in-house case study that online reviews bring an average 18% uplift in sales<\/a>. In 2015, US \u00a0e-commerce sales were about $341.7 billion<\/a> showing an increase of almost 15% over 2014.<\/p>\n Source: http:\/\/images.internetretailer.com<\/p><\/div>\n <\/p>\n With a continuous growth in e-commerce sale, customer reviews (all reviews, not necessary the ones coming from some ideal customers) are a major factor,<\/a> an efficient trigger and quite essential tools nowadays for e-commerce websites.<\/p>\n Google Trends is a pocket of gold. You\u2019ll find a lot of data to help you to generate content and see what\u2019s trending to stay on top of your competitors. The particularity of this tool is that you\u2019ll find real-time search data or help to gauge consumer search behaviors over time. Below you can see a screenshot from Google Trends with searches for 3 holidays: Halloween, Christmas and Thanksgiving.<\/p>\n You need to keep your eyes open for the marketing trends that will come. The marketing trends that will dominate 2022 include the Internet of Things, virtual and augmented reality, live streaming video, visual storytelling, native advertising, marketing automation, influencer marketing, mobile marketing.<\/p>\n <\/p>\n Adopting multiple of these emerging trends is a smart move, and many digital marketers are syndicating content to make the most of the trends. For example, music photographer Matt Walter syndicates his photography podcast<\/a> to audio platforms such as Apple Podcasts and Spotify, while also covering podcast content in different methods including dedicated live streams and through other visual mediums to maximise digital marketing effectiveness.<\/p>\n <\/p>\n In 2016, video content was very popular and still is. Fire Brand proved that following trends can bring growth. The results showed that 90% of marketers<\/a> have noticed significant increase in Return on Investment (ROI) through video content.<\/p>\n AMP<\/a> is a simpler and easier way to built light-weight web pages with static content that loads faster on mobile devices, due to its technology. The project is based on AMP HTML, new open framework built of existing web technologies.<\/p>\n <\/p>\n The pages with an AMP version see a 2% higher CTR, which translates to more clicks, as you can see in the next screenshot.<\/p>\n Source: https:\/\/www.2dogsdesign.com<\/p><\/div>\n <\/p>\n AMP version has 40% of all the traffic<\/a> for a page. It is an utterly amazing improvement for many sites because the content renders faster. The project comes to the rescue for a \u00a0large number of publishers.<\/p>\n Medium is a network built out for people from people and offers a new kind of content – publishing, and social media synergy. Every day, there are newly published articles that could get you over 45,000 views<\/a>.<\/p>\n <\/p>\n Publishers can see 3 stats graphs on Medium for 30 days, minutes read, views and visitors. Ali Mese<\/a>, startup marketer at GrowthSupply.com, created a report with the statistic for his best traffic-generator article. For an article of about 1,000-1,500 words, he received over 4 million pageviews and 144,920 followers<\/a> on Medium as you can see in the next picture.<\/p>\n <\/p>\n Source: https:\/\/cdn-images-1.medium.com<\/p><\/div>\n <\/p>\n For a global audience, it\u2019s best to publish your piece of content on Sunday at 0:00 GMT, because people look forward to reading something new as the week starts. To give it a kick, you should use an A\/B emailing test sent at different hours to see which hour has the best open rate.<\/p>\n Investing in social media is a must. Yet, don’t know if you knew that a customized page tab gives you the advantage to offer exclusive information to fans. A personalized page tab can be used to promote registration for upcoming events, to bring fans to your website, to promote an app or a contest, create a content library, feature customers reviews or case studies and so on.<\/p>\n <\/p>\n \u00a0Socially Stacked demonstrated that a customized page for a discount can influence the engagement for that page. In the end, 42% fans liked the page<\/a> to get a coupon or discount. On the same side, a case study by Wildfire Interactive showed that a Facebook coupon-based page tab \u00a0received the highest engagement rates beside giveaways, sweepstakes, trivia Contests, Sweepstakes, Contest essays, photo contest, coupons, and video contest as you can see in the next graph.<\/p>\n LinkedIn Pulse is a professional self-publishing platform. At first, everyone could write and publish content without any approval. Currently, it is composed of 500 selected experts. \u00a0According to Kapko, LinkedIn Pulse “lies somewhere between blog and social network”. Authors add a number of 50,000 articles<\/a> on the platform every week.<\/p>\n <\/p>\n Brian Lang<\/a>, blogger at Small Business Ideas, conducted quite an interesting study on 300 posts featured on LinkedIn Pulse. Most articles from Pulse were about careers (42%), then about business (15%) and self improvement (9.33%) and other (33.67%) which includes technology, sales & marketing, current events, and productivity.<\/p>\n <\/p>\n On average, the articles from Pulse got 1,843 social shares<\/a>, and only 10% had less than 500 social shares, which leaves almost 90% with more than 500 social shares. If you are featured on LinkedIn Pulse, it can bring you a good amount of social exposure.\u00a0From now on, writing on Linkedin Plan should be a part of your marketing plan.<\/p>\n Reddit is a community that has been growing since 2005. Here you can meet people with similar interests. It\u2019s a place where you could follow news in a thread categorized in \u201chot\u201d, \u201dnew\u201d, \u201drising\u201d, \u201dcontroversial\u201d, \u201dtop\u201d, \u201dgilded\u201d, \u201dwiki\u201d and \u201cpromoted\u201d. The nice part is you could follow lots of subreddits depending on the industry you\u2019re interested. There were numerous cases when different stories from Reddit became famous and gained many upvotes.<\/p>\n <\/p>\n \u00a0If you choose to post a link instead of a text you can link to your business and bring visitors to your website. Scott Keyes<\/a> is an example of best practice in this case. He is a reporter for Think Progress and founder of Scott’s Cheap Flights. He turned an obsession with cheap plane tickets into a $1 million business in under 2 years<\/a>. In 3 months he managed to make $6,188<\/a> only by posting on Reddit. According to what he said, his posting got him 1,000 free subscribers and 250+ premium subscribers.<\/p>\n Online communities are a great way to grow your online presence and to catch insights. Being apart of an online community has its perks. Being around by people with similar interests and exchanging knowledge is a good way to develop yourself and the company you are working at.<\/p>\n <\/p>\n \u00a0The best online marketing communities you need to join are LinkedIn, Reddit, Quora, Slack, GrowthHackers and, Inbound.org, ordered in chronological order. A good example of using the last two comes from Grow and Convert. The company was born when Devesh Khanal<\/a> and Benji Hyam<\/a> met a few years ago. Since they launched their site, they were active in online marketing communities, Devesh Khanal on GrowthHackers, on the one side, and Benji Hyam on Inbound.org, on the other side.<\/p>\n <\/p>\n They set up a goal of bringing 40,000 monthly unique visitors<\/a> in 30 days. As you can see in the next picture it is not quite like that, but they were able to bring more visitors from online communities than from organic searches. That is a good start!<\/p>\n <\/p>\n There is a lot of fuss around the subject about the importance of social signals in rankings<\/a>. We already know that investing in social media is an effective digital tactic that can help out with the conversion rate optimization. Moz study says that Google doesn\u2019t use social share counts directly in its algorithm. Neil Patel, on the other hand, claims that there might be a connection between social shares and rankings as you can see in the next screenshot from a Quick Sprout gifographic<\/a>.<\/p>\n <\/p>\n A huge lift of almost 15% in rankings<\/a> was the result of an increase of 100 Google Plus followers for a business page. Facebook brought a 6,9% increase in ranking from 70 shares and 50 likes. Lastly, 50 Tweets lift rankings with only 2,88%.<\/p>\n Each business makes its own format for newsletters, but designing a segmentation for customers that interacted with the site is a guaranteed path to lift the reactivation of inactive subscribers. The ideal customer will open all emails and buy your products every time, but that will happen in a month of Sundays.\u00a0\u00a0<\/p>\n <\/p>\n The email marketing platform PostUp created an in-house case study for one of their clients to convert inactive subscribers. They built up an automated reactivation campaign and succeeded in boosting email-related sales by 164%<\/a>.\u00a0This is a great example of improving the conversion optimization<\/a> of your inactive subscribers.\u00a0<\/p>\n <\/p>\n Eventful created a new approach to automated reactivation campaign where emails included recommended news based on the previous behavior of the users. Below, you can see an example of an email from them:<\/p>\n Source: https:\/\/assets.econsultancy.com<\/p><\/div>\n <\/p>\n This campaign was a success. The recommendation performer alert produces 15% median open rate, 3% median click rate and the spike was a 400% increase in reactivation rates<\/a>.<\/p>\n Over the years there have been numerous studies showing that email marketing is the most effective digital marketing tactic for lead nurturing in your digital strategy. Personalized emails are more efficient than non-personalized emails and can bring relevant results. Personalized emails are based on a more in-depth research and understanding of customer behavior and marketing trends. Most important of all, it requires you to know your buyer persona to deliver relevant information.<\/p>\n <\/p>\n You can see a comparison between segmentation and personalization below:<\/p>\n Source: http:\/\/blog.revampcrm.com<\/p><\/div>\n Dropbox uses personalized emails. See an example of this kind below:<\/p>\n <\/p>\n According to a study from CMO.com, marketers who use personalized email see an average 19% increase in sale<\/a>. Personalized emails have a 600% conversion rate, but the sad part is that only 30% of brands can use them.<\/p>\n In marketing, friction means everything that slows down the process of a user to convert. The ideal marketing planning\u00a0is not to have friction at all, but since that’s almost impossible, it\u2019s best to have less friction so you could convert your leads easily.<\/p>\n <\/p>\n The news company Quartz leads a research by reducing friction in email sign-ups. The changes they made to the sign-up process was to simplify it by using only an email address for subscription and moving to double opt-in (the user had to click on a link in the first email they received to activate subscription) to opt-out. When visitors want to subscribe, they go to a new landing page.<\/p>\n <\/p>\n\n
![\"Content-audit-informational-keyword-1\"](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Content-audit-informational-keyword-1-1024x563.png\")
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![\"content-audit-content-assistant-before\"](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/content-audit-content-assistant-before-1024x670.png\")
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![\"Search](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Search-link-on-Google-Search-Console-1024x483.png\")
<\/p>\n![\"Search](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/11\/Search-visibility-increase-1024x491.png\")
<\/p>\n <\/div>\n2. Boost traffic by 300% While Using Editorial Calendars<\/strong><\/h3>\n
![\"Editorial](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Editorial-Calendar-1024x664.png\")
![\"CoSchedule](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/05\/Chrome_FeatureBlog_1.png\")
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<\/div>\n3. Use Content Syndication & Get a Constant Traffic of 250,000 Unique Visitors<\/strong><\/h3>\n
![\"Content](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Content-Syndication.png\")
<\/p>\n <\/div>\n4. Promote Your Business with SlideShare to Drive 20% More Organic Traffic<\/strong><\/h3>\n
![\"Promote](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Promote-Your-Business-with-SlideShare-1024x705.png\")
<\/p>\n <\/div>\n5. Sales Growth with 185% by Offering Highly Qualitative Case Studies<\/strong><\/h3>\n
<\/div>\n6. Build a Network of Partner Websites to Get Influence on the SERP and Jump up to 30+ Positions<\/strong><\/h3>\n
![\"Link](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Link-Visibility-Outreachmama.png\")
<\/div>\n7. Rank Higher on Review Sites to Have an Average 18% Uplift in Sales<\/strong><\/h3>\n
![\"Trustworthyness](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Trustworthyness-from-Customer-Reviews.png\")
![\"U.S.](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/U.S.-e-commerce-growth.jpg\")
<\/div>\n8. Be Part of the 90% of Marketers Who Saw a Significant Increase in ROI by Taking Advantage of Trends for Traffic Generation<\/strong><\/h3>\n
![\"Google](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Google-Trends-1024x888.png\")
<\/p>\n <\/div>\n9. Gain a Higher Advantage in Front of Your Competitors with AMP Receiving 40% Organic Traffic from the Whole Site Traffic<\/strong><\/h3>\n
![\"ctr-example2-amp-pages\"](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/ctr-example2-amp-pages-1024x710.png\")
<\/div>\n10. Write on Medium to Get Awareness Through 6.2 Million Pageviews<\/strong><\/h3>\n
![\"Views](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Views-on-Medium.png\")
<\/div>\n11. Develop a Facebook Customized Page Tab to Engage 40% of Fans <\/strong><\/h3>\n
![\"Wildfire](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Wildfire-Interactive-graph.png\")
<\/p>\n <\/div>\n12. Write Valuable Content on Linkedin Pulse and win up to 1,900 Social Shares in 30 Days<\/strong><\/h3>\n
<\/div>\n13. Use Reddit to Grow Your Business & Generate $6,188 in 3 Months<\/strong><\/h3>\n
<\/div>\n14. Target the Online Communities and Hit 10.000 Monthly Unique Visitors<\/strong><\/h3>\n
![\"Online](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Online-Communities-website-traffic.png\")
<\/p>\n <\/div>\n15.\u00a0Get Social Influence to Receive Higher Rankings by 15%<\/strong><\/h3>\n
![\"Giphografic](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/09\/Giphografic-Social-Signals.png\")
<\/p>\n <\/div>\n16. Design a Smart Automated Reactivation Campaign and Boost Sales by 164%<\/strong><\/h3>\n
![\"Recommended](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Recommended-news.jpg\")
<\/div>\n17. Get Personalized Emails to See an Average of a 19% Increase in Sales<\/strong><\/h3>\n
![\"Segmentation](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Segmentation-vs-personalization.png\")
![\"Address](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/06\/Address-the-Message-with-Just-One-Representative-Person-in-Mind1.png\")
<\/p>\n <\/div>\n18. Reduce Friction and Increase by 100% Your Email Sign-Up Rate<\/strong><\/h3>\n
![\"Quartz](\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/02\/Quartz-subscriber-growth.png\")