{"id":1307,"date":"2012-09-06T13:56:51","date_gmt":"2012-09-06T13:56:51","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=1307"},"modified":"2012-09-06T13:56:51","modified_gmt":"2012-09-06T13:56:51","slug":"google-rating-webspam-guidelines","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/1307\/google-rating-webspam-guidelines\/","title":{"rendered":"Google Rating &#038; Webspam Guidelines &#8211; 2012 Edition"},"content":{"rendered":"<p>Last year, <a href=\"http:\/\/www.potpiegirl.com\/2011\/10\/how-google-makes-algorithm-changes\/\" target=\"_blank\">potpiegirl<\/a> found a document from Google, by searching the Google index, that was entitled <em>&#8220;2011 Google Quality Raters Handbook&#8221;<\/em>. Today doing the same thing, I found a new leaked, <strong><strong>161 pages<\/strong> Google document<\/strong> entitled :<\/p>\n<blockquote><p><strong><em>&#8220;General Guidelines Version 3.27 &#8211; June 22, 2012\ufffc\ufffc&#8221;<\/em><\/strong><\/p><\/blockquote>\n<p>I will not provide a link to this document, due to obvious reasons, but you can try to search, either on Google or the Social Media sites and you will probably find it.<\/p>\n<p>What I will share with you in this post, is my opinion on the contents of this document.<\/p>\n<p>The document is focused on<\/p>\n<ul>\n<li>identifying webspam <em>(technical analysis &#8211; keyword stuffing,redirects etc\/ authority of the blog,site\/ commercial intent &#8211; thin affiliates)<\/em><\/li>\n<li>webpage rating\u00a0<em>(content type\/ language\/ flags)<\/em><\/li>\n<li>geo-location webpage rating <em>(if a page is geographically related to the query)<\/em><\/li>\n<li>query <em>(user intent rating)<\/em><\/li>\n<\/ul>\n<p>Aproximately 60 pages talk about the <strong>&#8220;Rating Guidelines&#8221;<\/strong> and explain to the person that is going to be the rater the concepts.\u00a0A few of them are:<\/p>\n<ul>\n<li>Understanding the Query<\/li>\n<li>Classification of User Intent: Action, Information, and Navigation \u2013 \u201cDo-Know-Go\u201d<\/li>\n<li>The Rating Scale<\/li>\n<li>Vital Pages for People Queries<\/li>\n<\/ul>\n<p>The next 16 pages are about <strong>&#8220;URL Rating Tasks with User Locations&#8221;.<\/strong><\/p>\n<p>32+19 pages talk about <strong>&#8220;Page Quality Rating Guidelines&#8221; &amp; &#8220;Rating Examples&#8221;.<\/strong><\/p>\n<p>Here is a screenshot of the <strong><em>Page Quality rating task pa<\/em><\/strong><strong><em>ge:<\/em><\/strong><\/p>\n<p><strong><em><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/page-quality-rating.png\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1308\" style=\"border: 1px solid grey;\" title=\"Page Quality Rating\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/page-quality-rating.png\" alt=\"\" width=\"600\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/page-quality-rating.png 730w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/page-quality-rating-287x300.png 287w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/em><\/strong><\/p>\n<p>One particular thing that is really interesting, is an example about <strong>&#8220;Named Entity Queries&#8221;<\/strong>.<\/p>\n<p>Snapshot talks by itself.<\/p>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/named-entity-queries.png\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1309\" style=\"border: 1px solid grey;\" title=\"Named Entity Queries\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/named-entity-queries.png\" alt=\"\" width=\"600\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/named-entity-queries.png 740w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2012\/09\/named-entity-queries-300x282.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p>Part 5 (15 pages) of the document is about <strong>&#8220;Webspam Guidelines&#8221;<\/strong>.<\/p>\n<p>This looks at things like:<\/p>\n<ul>\n<li>Technical Signals<\/li>\n<li>Fake vs Ok sites comparisons<\/li>\n<li>Commercial intent of webspam pages<\/li>\n<\/ul>\n<p>The last chapter is about the <em><strong>EWQQ<\/strong><\/em> that evaluation system that the rater will use.<\/p>\n<p>Part 7 and 8 are :<\/p>\n<ul>\n<li>Quick Guide to URL Rating<\/li>\n<li>Quick Guide to Webspam Recognition<\/li>\n<\/ul>\n<p>To conclude this shows us that Google still uses an army of raters to train their algorithms and validate situations that the algorithm can not do by itself.<\/p>\n<p>It is a pure user oriented view, from Google&#8217;s side and everything is related to the User Experience. This is used both for natural search and paid search but it seems they are mostly focused on the natural part.<\/p>\n<p>Reading the document will provide both insight into the Google mindset and a technical view on some of the aspects of SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, potpiegirl found a document from Google, by searching the Google index, that was entitled &#8220;2011 Google Quality Raters Handbook&#8221;. Today doing the same thing, I found a new leaked, 161 pages Google document entitled : &#8220;General Guidelines Version 3.27 &#8211; June 22, 2012\ufffc\ufffc&#8221; I will not provide a link to this document, due [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/1307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=1307"}],"version-history":[{"count":0,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/1307\/revisions"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=1307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=1307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=1307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}