{"id":13884,"date":"2017-05-03T12:59:42","date_gmt":"2017-05-03T09:59:42","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=13884"},"modified":"2020-09-01T17:02:08","modified_gmt":"2020-09-01T14:02:08","slug":"facebook-seo","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/13884\/facebook-seo\/","title":{"rendered":"Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings"},"content":{"rendered":"

Social media marketing has, without any doubts, a huge potential to increase sales. <\/span>What social media sites offer is increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates and better ranks in SERP. Keeping this in mind, one question pops out: what can Facebook SEO do for my business? With\u00a051% of Facebook users being more likely to buy from brands they follow and 80% of US social networks connect to brands through Facebook, like \u00a0it or not, you need to start optimizing your business’s Facebook. \u00a0<\/span><\/p>\n

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\"Facebook<\/p>\n

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Using social media in your SEO strategies helps you win higher page rankings? We believe that yes and this is why we’ve put together a list of tips that will help you get higher page ranks and improve your overall online marketing strategy.\u00a0<\/p>\n

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  1. Get the Best Facebook Page Name<\/a><\/strong><\/li>\n
  2. Claim Your Vanity URL to Boost Facebook SEO<\/a><\/strong><\/li>\n
  3. Place Keywords in Strategic Locations<\/a><\/strong><\/li>\n
  4. Optimize Facebook Page Status Updates for SEO<\/a><\/strong><\/li>\n
  5. Include Address to Boost Your Local SEO<\/a><\/strong><\/li>\n
  6. Link to Your Facebook Business Page<\/a><\/strong><\/li>\n
  7. SEO for Facebook Notes<\/a><\/strong><\/li>\n
  8. Post Direct Links to Your Website on Your Facebook Page<\/a><\/strong><\/li>\n
  9. Reputation Management<\/a><\/strong><\/li>\n
  10. Create Engagement to Outrank Negative Reviews<\/a><\/strong><\/li>\n<\/ol>\n

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    According to some\u00a0studies<\/a>, 47 % of Americans believe that Facebook has a greater impact on their purchasing behavior than other social networks and 78% of a brand\u2019s Facebook fans are current users of the company\u2019s products and services. \u00a0Will Facebook SEO help you with your overall ranks? To start with, links on social media are often considered higher-quality links because social sites have a high web authority.\u00a0Even if your Facebook page is new, it\u2019s likely to rank high thanks to Facebook\u2019s overall high authority.<\/p>\n

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    \"facebook-marketing\"<\/a>

    Source: www.isnsoftech.com<\/p><\/div>\n

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    SEO Visor<\/span> claims that Google indexed as much as 1.87 billion posts. Interestingly enough, this doesn\u2019t seem to cover the entire breadth of Facebook posts! Remember: not all profiles are set to public. According to a study made by <\/span>Searchmetrics<\/span>, the correlation between social signals and ranking position is extremely high, and this is also true for the number of social signals per landing page. Facebook remains the social network with the highest level of user interactions. When we compare it with other social networks, it shows relatively high signals across the first search results page. We’ve detailed this matter in a previous study on social signals influence on rankings<\/a>. \u00a0To continue, we will go on a journey to see how you can optimize your social profiles. Are you tired of Google Analytics? Take a break. We will offer some SEO tips that do not imply using Facebook Ads<\/a> but will help you with the rankings.<\/span><\/p>\n

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    \"Facebook<\/a>

    Source: www.searchmetrics.com<\/p><\/div>\n

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    1. Get the Best Facebook Page Name<\/b><\/h2>\n

    It will sound obvious, but your Facebook name is the first step for your online marketing strategies. Choosing a good\u00a0name for your Facebook page is the first and (maybe) the most significant step. This depends, of course, on your company’s name and how much it can help you for search engine optimization as well. According to <\/span>Rahul Dass<\/span><\/a>, Business Development Executive at Creation Infoways, optimizing Facebook pages for search engines should be as simple as adding few key phrases that represent your business. We should use an example to better understand. <\/span><\/p>\n

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    What happens if we have a site called TripReviews.com and we use a Facebook page name such as \u201cTrip Reviews George Smith\u201d? It is easy to understand that we want to brand ourselves as a travel blogger and people will expect us to give free travel tips. \u00a0<\/span>If we use a lot of keywords we might hurt our viral growth. <\/span><\/p>\n

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    But what if some extra keywords might help people reach our page? <\/span><\/p>\n<\/blockquote>\n

    Having a long title such as \u201cGeorge\u2019s Trip Reviews, Booking Tips, and Exciting Destinations\u201d will not be appealing or memorable by any means. Some visitors might even believe that we are a bit spammy because we are desperate for attention. The articles or whatever we choose to provide must be high quality and they should satisfy people\u2019s needs. This can bring followers that will really appreciate our work and fruitful engagement. Keep in mind that the first word of your Facebook page title is the most important one for Google, as Rahul Dass claims. It is also critical to avoid generic words and to choose the best keywords to represent your brand or personality.\u00a0<\/span><\/p>\n

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    John\u2019s Travel Agency: London,\u00a0Hawaii, Japan\u00a0\u2013 Hotels, Flights, Car Rental & More – not a good name choice<\/p>\n<\/blockquote>\n

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    Once you have chosen a page title, if it’s not absolutely necessary, \u00a0do not change it. Think of it as a long-term choice, because you want to use your Facebook page for search engine optimization. People will reach it by looking for certain keywords and it can be pure suicide to change it when you have a lot of followers and visitors that got used to it. What you want to do is occupy a place in your consumers’ mind. Once you have gained it, all you have to do is strive to keep it. Not changing it will prove useful for your Facebook fan page SEO.<\/span><\/p>\n

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    2. Claim Your Vanity URL to Boost Facebook SEO<\/b><\/h2>\n

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    As a search marketer or Facebook user you might already know that you have the freedom of choosing a vanity URL (\u201cusername\u201d) for Facebook pages. This represents, of course, one of the greatest opportunities that this social media platform offers. After designating the username, the URL of your page will change into something like this \u201cwww.facebook.com\/username\u201d. To choose your username, access <\/span>this page<\/span><\/a>. <\/span><\/p>\n

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    Choosing a Facebook username\u00a0allows businesses to incorporate generic keywords for SEO purposes.<\/span><\/p>\n<\/blockquote>\n

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    There is a blacklist of generic usernames that users are not able to register, but we are sure that there is enough freedom given to use generic usernames, or to mix up actual names with other generic keywords. We recommend you to be careful when you choose your username because it is intended to better represent your brand\u2019s identity and personality. AdWeek<\/a> believes that, in the future, Facebook might punish pages that use generic usernames by revoking status publishing rights. <\/span><\/p>\n

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    If you want to stay clear of such risks and be proactive, it is smart to embrace what is original or specific for your brand. For example, if you\u00a0have a luxury watch brand and want something unique, a more intimate approach to show your followers how you\u00a0make watches, you\u00a0can choose a vanity URL like <\/span>www.facebook\/insidevanitywatches.com<\/span><\/em>. <\/span>Research<\/span><\/a> shows that people can remember meaningful words easier, so do not forget to do this to turn your web address into the link your fans will keep in mind.<\/span><\/p>\n

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    \"username<\/p>\n

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    Be aware that in order to be able to choose it, your page has to reach 25 \u201cLikes\u201d. Facebook offers a couple of <\/span>guidelines<\/span><\/a> that will help you create a custom username:<\/span><\/p>\n

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