{"id":14057,"date":"2019-10-18T11:30:45","date_gmt":"2019-10-18T08:30:45","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=14057"},"modified":"2019-12-18T15:22:13","modified_gmt":"2019-12-18T13:22:13","slug":"google-webmaster-hangouts","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/14057\/google-webmaster-hangouts\/","title":{"rendered":"28 Intriguing SEO Facts Exposed by Google on Webmaster Central &amp; Hangouts"},"content":{"rendered":"<p>Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or\u00a0our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes.\u00a0Make sure to listen to the right one.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>And, speaking of important stuff, we\u2019ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about SEO Google has ever said.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-14316\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/21-Intriguing-Facts-about-SEO-Exposed-by-Google-on-Webmaster-Central-and-Hangouts.jpg\" alt=\"21 Intriguing Facts about SEO Exposed by Google on Webmaster Central and Hangouts\" width=\"979\" height=\"513\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/21-Intriguing-Facts-about-SEO-Exposed-by-Google-on-Webmaster-Central-and-Hangouts.jpg 979w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/21-Intriguing-Facts-about-SEO-Exposed-by-Google-on-Webmaster-Central-and-Hangouts-300x157.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/21-Intriguing-Facts-about-SEO-Exposed-by-Google-on-Webmaster-Central-and-Hangouts-768x402.jpg 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Google Webmaster Central Hangout is an important source of information you should always keep an eye on. It is available\u00a0for everyone, you can send questions or address them live directly to experts, and find insights straight from Google.<\/p>\n<p>&nbsp;<\/p>\n<p>You can check Google&#8217;s working hours directly on their <strong><a href=\"https:\/\/sites.google.com\/site\/webmasterhelpforum\/en\/office-hours\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">website<\/a><\/strong> and listen to all recorded videos, starting with 2012, regarding all kinds of topics, offpage\u00a0SEO and onpage SEO facts included. Yet, we thought you wouldn&#8217;t want to listen to all the recorded hangouts, therefore we&#8217;ve made a summary for you as we&#8217;ve curated the most interesting of them all and tackled the following:\u00a0<\/p>\n<p>&nbsp;<\/p>\n<ol class=\"summaryext\">\n<li><strong><a href=\"#1\">You Can Get a Site Architecture Penalty<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Mobile PageSpeed Is Not Yet a Ranking Factor<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Search Console Doesn&#8217;t Count Knowledge Graph Clicks<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Don&#8217;t Canonicalize Blog Pages to the Root of the Blog<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Applying Multiple Hreflang Tags to One URL Is Possible<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">No Limit on the Number of URLs That Google Bot Can Crawl<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Now You Can Get &#8216;Upsetting-Offensive&#8217; Content Flag<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Disavowing Is Still Necessary for a Post-Penguin Real-Time Era<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">URL Removal Tool Affects All Domain Variations<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">No Specific Limit for Keyword Density in Content<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Content Duplication Penalty Doesn&#8217;t Exist<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Better to Add Structured Data Directly on the Page Than Using Data Highlighter<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Have Relevant URL to Rank Your Images Higher in Google<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Low-Quality Pages Influence the Whole Domain Authority (DA)<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Google Works With Over 150,000 Users and Webmasters Against Webspam<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Google Knows Your Work Place and It Isn&#8217;t Afraid to Admit It<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Personal Assistant Search Optimization (PASO) Might Be the Future of SEO<\/a><\/strong><\/li>\n<li><strong><a href=\"#18\">Google Search Console&#8217;s Metrics Get Fully Integrated Into Google Analytics<\/a><\/strong><\/li>\n<li><strong><a href=\"#19\">Object Recognition Works in Combination With Image Optimization for Better Results in Google<\/a><\/strong><\/li>\n<li><strong><a href=\"#20\">Google Site Search and Custom Search Within Site Will Become One<\/a><\/strong><\/li>\n<li><strong><a href=\"#21\">HTTPs Ensures That the Information Users See Is What the Owner of the Site Provides<\/a><\/strong><\/li>\n<li><strong><a href=\"#22\">URLs Should Have Less Than 1,000 Characters<\/a><\/strong><\/li>\n<li><strong><a href=\"#23\">You Can Have Multiple H1 Elements on a Page<\/a><\/strong><\/li>\n<li><strong><a href=\"#24\">New Content Should Be Linked High in the Site Architecture<\/a><\/strong><\/li>\n<li><strong><a href=\"#25\">Google Says It&#8217;s Ok to Have Affiliate Links<\/a><\/strong><\/li>\n<li><strong><a href=\"#26\">Google Will Treat Nofollow Link Attribute as a \u2018Hint\u2019<\/a><\/strong><\/li>\n<li><strong><a href=\"#27\">The Number of Words on a Page Is Not a Ranking Factor<\/a><\/strong><\/li>\n<li><strong><a href=\"#28\">Google Does Not Render Anything Unless It Returns a 200 Status Code<\/a><\/strong><\/li>\n<\/ol>\n<div class='cgn-shortcode-anchor' id='1' style='height:50px'>&nbsp;<\/div>\n<h2>1. You Can Get a Site Architecture Penalty<\/h2>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Does Panda take site architecture into account when creating a Panda score? was one of the questions answered on a\u00a0Google Webmaster Central Hangout.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Google Panda is an algorithm that looks out to the overall quality of the website and its content. In a previous blog post, we detailed how this Google update (the Panda algorithm) can affect websites and how it could actually be a <a href=\"https:\/\/cognitiveseo.com\/blog\/5536\/google-panda-4-0-topical-authority-content-update-2014-case-study\/\">topical authority<\/a>.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>From a Google point of view, Google Panda is more of a general quality evaluation and it takes into account everything. The site architecture is included. If somehow it affects the quality of the site overall, you might get a Google Panda penalty for bad site architecture.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Panda penalizes websites for \u201clow-quality sites\u201d or \u201cthin content sites\u201d and aims to return results with higher-quality sites near the top of search results. Let\u2019s say, for example, that your website has issues that affect the quality of the site, such as a bad structure &#8211; then you should take some time to improve that.<\/p>\n<p>&nbsp;<\/p>\n<p>If you are in the position of making a website redesign, creating a new site from scratch or doing something similar that might affect the architecture of your website, you should take into consideration what John Mueller said.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Follow the full conversation in the next Google Webmaster Central office-hours hangout with John from February 24, 2017\u00a0at 9:06:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='2' style='height:50px'>&nbsp;<\/div>\n<h2>2.\u00a0Mobile PageSpeed Is Not Yet a Ranking Factor<\/h2>\n<p>&nbsp;<\/p>\n<p>Recently, another intriguing question was addressed at a Google Webmaster Central Hangout:<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>How much emphasis does mobile PageSpeed have as a ranking factor?<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>John Mueller made a full disclosure about this in the next video from March 2017\u00a0(at 46:44), saying that for the moment Google doesn\u2019t use it at all. So you\u2019ve all found the truth, my friends, said directly by Googlers:<\/p>\n<blockquote>\n<p>\u00a0Mobile PageSpeed is not an index ranking factor.<\/p>\n<\/blockquote>\n<p>As plain and simple as that.\u00a0<\/p>\n<p>Having a mobile Page Speed improves user experience and it is a critical web\u00a0redesign consideration, but until now it hasn&#8217;t been used as an index ranking factor to\u00a0generate mobile searches.<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/B1UrnctsiZU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/B1UrnctsiZU\"><\/iframe>\n<p>&nbsp;<\/p>\n<p>From an SEO point of view, for the moment, Google doesn&#8217;t take it into account at all, but keeping count of mobile PageSpeed\u00a0is an important SEO task you should not overlook. This way you can offer a nice experience to your users. If they are pleased, they might come back and increase your <span style=\"font-weight: 400;\">conversion rates<\/span>. Invest to gain.\u00a0<\/p>\n<div class='cgn-shortcode-anchor' id='3' style='height:50px'>&nbsp;<\/div>\n<h2>3. Search Console Doesn&#8217;t Count Knowledge Graph Clicks<\/h2>\n<p>&nbsp;<\/p>\n<p>Another intriguing fact about SEO revealed on Google Webmaster Central Hangout is that the Search Console doesn\u2019t count Knowledge Graph sidebar clicks or impressions.<\/p>\n<p>&nbsp;<\/p>\n<p>John Mueller said that:\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>If you look for your company&#8217;s name and it appears on the sidebar with a link that goes to your website, it isn\u2019t counted. On the other hand, he said that sitelinks should be counted.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>You can listen to his full explanation from the Google Webmaster Hangout in the next video from February 2016\u00a0at 30:15:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/faQE0R6GaoY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/faQE0R6GaoY\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='4' style='height:50px'>&nbsp;<\/div>\n<h2>4. Don&#8217;t Canonicalize Blog Pages to the Root of the Blog<\/h2>\n<p>&nbsp;<\/p>\n<p>Another thrilling fact about SEO revealed in a Google Webmaster Hangout was about <a href=\"https:\/\/youtu.be\/t-Ffq6xl6p8?t=988\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog pages canonicalization to the root of the blog<\/a>.\u00a0List to what John says on February 2017 at 16:28:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\"><\/iframe>\n<p>&nbsp;<\/p>\n<p>Somebody asked if it\u2019s a correct procedure to set up blog subpages with <a href=\"https:\/\/cognitiveseo.com\/blog\/19204\/canonical-urls-seo\/\">a canonical URL<\/a>\u00a0pointed to the blog\u2019s main page as a preferred version since the subpages aren\u2019t a true copy of the blog\u2019s main page.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Setting up blog subpages with a canonical blog pointed to the blog\u2019s main page it isn\u2019t a correct set up because those pages are not an equivalent, from Google&#8217;s point of view.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>And even if \u00a0Google sees the canonical tag, it ignores it because it thinks it&#8217;s a webmaster&#8217;s mistake. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>This method has been\u00a0overly used by lots and lots of websites, but that doesn\u2019t make it\u00a0a good thing. Small or big companies make mistakes all the time.<\/p>\n<div class='cgn-shortcode-anchor' id='5' style='height:50px'>&nbsp;<\/div>\n<h2>5. Applying Multiple Hreflang Tags to One URL Is Possible<\/h2>\n<p>&nbsp;<\/p>\n<p>Another exciting SEO fact was unveiled after a Googler asked the next question:<\/p>\n<blockquote>\n<p>Can you assign both x-default and en hreflang to the same page?<\/p>\n<\/blockquote>\n<p>John Mueller gave a short and comprehensive explanation to this:<\/p>\n<blockquote>\n<p>Yes, you can apply x-default, and en hreflang to the same page.<\/p>\n<\/blockquote>\n<p>Also, it is possible to say to Google this is English for UK, and it is a default page. The x-default hreflang attribute doesn\u2019t have to be a different page. Another thing you could do is to set multiple hreflang tags going to the page. For example, you can have one for UK English, Australian English, American English, and the UK English is the default one you want to use for a website.<\/p>\n<p>&nbsp;<\/p>\n<p>You can take a look at the full disclosure from\u00a0February 2017, starting with 21:06:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='6' style='height:50px'>&nbsp;<\/div>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_14127\"><\/span>\n<h2>6. No Limit on the Number of URLs That Google Bot Can Crawl<\/h2>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>The idea that Google can crawl only 100 URLs is a myth.<\/p>\n<\/blockquote>\n<p>That is one of the most interesting pieces of information among the facts about SEO exposed on Google Webmaster Central Hangout. Somebody asked if there is a limit to the number of URLs that Googlebot can crawl. John Mueller answered that there is no limit. See the video below from April 2017 (47:58):\u00a0<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/KhiBJf7L8TI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/KhiBJf7L8TI\"><\/iframe>\n<p>&nbsp;<\/p>\n<p>Up until now, we knew that Google could crawl a hundred pages from every website. There is no such thing. He also explained that they analyze the crawl budget. This means they try to see what and how much Google can and wants to crawl regarding the website itself.<\/p>\n<p>&nbsp;<\/p>\n<p>The <a href=\"https:\/\/webmasters.googleblog.com\/2017\/01\/what-crawl-budget-means-for-googlebot.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">crawl budget<\/a> topic was explained on the Google Webmaster Central Blog along with the factor that impacts this topic:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Faceted navigation and session identifiers<\/li>\n<li>On-site duplicate content<\/li>\n<li>Soft error pages<\/li>\n<li>Hacked pages<\/li>\n<li>Infinite spaces and proxies<\/li>\n<li>Low quality and spam content.<\/li>\n<\/ul>\n<div class='cgn-shortcode-anchor' id='7' style='height:50px'>&nbsp;<\/div>\n<h2>7. Now You Can Get &#8216;Upsetting-Offensive&#8217; Content Flag<\/h2>\n<p>&nbsp;<\/p>\n<p>Google\u2019s effort to stop fake news and offer qualitative results never ends. \u00a0They are rolling an on-going process of improving search value.<\/p>\n<p>&nbsp;<\/p>\n<p>Paul Haahr, ranking engineer at Google, even said: \u201cthey\u2019re explicitly avoiding the term \u2018fake news,\u2019 because it is too vague\u201d.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Google is\u00a0continuously trying to offer qualitative results and for that, they have worked with over 100,000 people to evaluate search results.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>The people involved go under the name of <strong><a href=\"http:\/\/searchengineland.com\/library\/google\/google-search-quality-raters\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google search quality raters<\/a><\/strong> due to the fact that they conduct real studies and they are actually searching on Google to rate the quality of the pages that appear in SERP, without altering the results directly. These raters use a set of guidelines that have an entire section about the \u201cUpsetting-Offensive\u201d content flag that they can use.<\/p>\n<p>&nbsp;<\/p>\n<p>A content could be flagged under the <strong><a href=\"http:\/\/searchengineland.com\/google-flag-upsetting-offensive-content-271119\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">next circumstances<\/a><\/strong>:<\/p>\n<ul>\n<li>Has content that promotes hate or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, or veteran status.<\/li>\n<li>Contains content with racial slurs or extremely offensive terminology.<\/li>\n<li>Includes graphic violence.<\/li>\n<li>Explicit how\u00ad-to information about harmful activities (e.g., how-tos on human trafficking or violent assault).<\/li>\n<li>Other types of content which fall under the upsetting or offensive category.<\/li>\n<\/ul>\n<div class='cgn-shortcode-anchor' id='8' style='height:50px'>&nbsp;<\/div>\n<h2>8. Disavowing Is Still Necessary for a Post-Penguin Real-Time Era<\/h2>\n<p>Another intriguing fact that Google exposed on Google Webmaster Central Hangout is the confirmation the following:<\/p>\n<blockquote>\n<p>You should still use the disavow file even though Google Penguin is real time now.<\/p>\n<\/blockquote>\n<p>John Mueller explains that if you know your website was using shady unnatural ways to generate backlinks that didn\u2019t respect Google\u2019s guidelines, then you need to disavow those links that could harm your website. You need to<a href=\"https:\/\/cognitiveseo.com\/backlinkanalysis\/\"> evaluate your backlink profile<\/a> to see where you stand.<\/p>\n<p>&nbsp;<\/p>\n<p>The intriguing question somebody asked him was \u201cNow that Penguin runs real time would it be correct to think that if we found a few bad links on our site and disavow them, we might see a ranking improvement relatively quickly? Also, does Penguin now just devalue those low-quality links, as opposed to punish you for them?\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>John Mueller declares that Google looks at the web spam on the whole website to see what decision they have to take. If you have damaging links and use the disavow file, Google will find out that you don\u2019t want those links to be associated with you.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Penguin is a webspam algorithm and it doesn&#8217;t focus only on links. It decreases search rankings for those sites that violate Google\u2019s Webmaster guidelines.<\/p>\n<p>&nbsp;<\/p>\n<p>On the final base,\u00a0<strong><a href=\"https:\/\/cognitiveseo.com\/blog\/12004\/penguin-4-0-penalty-case-study\/\">disavowing unnatural links helps Google Penguin<\/a><\/strong> and it is a recommended practice. One of the facts about SEO backed up by John Mueller and Gary Illyes:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12020\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/10\/disavow-tweets.png\" alt=\"Disavow tweets\" width=\"515\" height=\"500\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/10\/disavow-tweets.png 515w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2016\/10\/disavow-tweets-300x291.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You can follow the discussion from October 2016 on the following\u00a0Google Webmaster Hangout\u00a0with John Mueller about this topic at 23:20:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/kfICh_rsOEo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/kfICh_rsOEo\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='9' style='height:50px'>&nbsp;<\/div>\n<h2>9. URL Removal Tool Affects All Domain Variations<\/h2>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Take into consideration all variations when you want to use the URL removal tool, including the www\/ non-www and http\/ https. This is not a fix for canonicalization.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>If you\u2019re trying to take out the HTTP version after a site move, then both HTTP and HTTPs version will be removed and it is something you definitely don\u2019t want.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>It is recommended to use the URL removal only for urgent issues, not for site maintenance.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>For example, \u00a0if you want to remove a page from your website, you don\u2019t have to use the URL removal tool because over time it will disappear automatically as Google will recrawl and reindex those pages.<\/p>\n<p>&nbsp;<\/p>\n<p>Listen to John Mueller&#8217;s entire dialogue from December 2016 in a Search Console Google Webmaster Central Hangout at 17:18.<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/qZD965NFdyo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/qZD965NFdyo\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='10' style='height:50px'>&nbsp;<\/div>\n<h2>10. No Specific Limit for Keyword Density in Content<\/h2>\n<p>&nbsp;<\/p>\n<p>A compelling question has been quite recently asked at a Google Webmaster Hangout about the limit for keyword density in content. John Mueller gave a straightforward <a href=\"https:\/\/youtu.be\/8NyZypIfOzI?t=3144\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">answer<\/a>\u00a0regarding this topic:<\/p>\n<blockquote>\n<p>We expect content to be written naturally, so focusing on keyword density is not a good use of your time. Focusing too much on keyword density makes it look like your content is unnatural.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Also, if you stuff your content with keywords, it makes it harder for users to read and understand what your content is about. On top of that, search engines will recognize that instantly and ignore all the keywords on that page.<\/p>\n<p>&nbsp;<\/p>\n<p>Instead of concentrating on the limit of keyword density in content, you should aim your attention at making your content easy to read.<\/p>\n<p>&nbsp;<\/p>\n<p>Use the next trick, for a change. Try and give somebody a phone call to read the content out loud. If they understand what you said in the first 2 minutes, then you\u2019re safe, your content could pass as\u00a0natural.<\/p>\n<div class='cgn-shortcode-anchor' id='11' style='height:50px'>&nbsp;<\/div>\n<h2>11. Content Duplication Penalty Doesn&#8217;t Exist<\/h2>\n<p>&nbsp;<\/p>\n<p>Content duplication has been a long-debated topic.<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s break an SEO myth: <em>duplicate content will bring you a Google penalty<\/em>. It\u2019s not true. It doesn\u2019t exist. We debated this issue in a <a href=\"https:\/\/cognitiveseo.com\/blog\/13519\/seo-facts\/\">previous article<\/a> as well.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Back in 2013, Matt Cutts, the former head of Google&#8217;s Webspam team, said that:<\/p>\n<blockquote>\n<p>In the worst-case scenario (with spam free content), Google may just ignore duplicate content. I wouldn\u2019t stress about this unless the content that you have duplicated is spammy or keyword stuffing. &#8211; Matt Cutts<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Google tries to offer relevant results for every search query. That is why, in most cases, the results that appear in SERP are filtered, so the information isn\u2019t shown more than once. It is not helpful for users to see two pieces of the same data on the first page.<\/p>\n<p>&nbsp;<\/p>\n<p>In 2014, during a Google Webmaster Central hangout <a href=\"https:\/\/www.youtube.com\/watch?v=s7kP7LWM87Y&amp;feature=youtu.be&amp;t=393\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">John Mueller said<\/a> that Google doesn\u2019t have a duplicate content penalty.<\/p>\n<blockquote>\n<p>We won&#8217;t demote a site for having a lot of duplicate content &#8211; John Mueller<\/p>\n<\/blockquote>\n<p>It was confirmed on June 2016, when Andrey Lipattsev, senior Google search quality strategist, repeated and said content duplication penalty doesn\u2019t exist.<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/KxCAVmXfVyI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/KxCAVmXfVyI\"><\/iframe>\n<p>&nbsp;<\/p>\n<p>But you could get a penalty if you manipulate Google\u2019s guidelines and create content in an automated way, content that is scraped from multiple locations and that doesn\u2019t serve another purpose than generating traffic.<\/p>\n<div class='cgn-shortcode-anchor' id='12' style='height:50px'>&nbsp;<\/div>\n<h2>12. Better to Add Structured Data Directly on the Page Than Using Data Highlighter<\/h2>\n<p>&nbsp;<\/p>\n<p>The submitted question on this topic was the following:<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Is is better to use the Data Highlighter from Search Console or it is better to add up markup from the web page? What&#8217;s the best practice?<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>John Mueller says it&#8217;s a great option to use and try out structured data. There are sites with content that needs to have structured data and Data Highlighter is an easy way to test it out.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Structured data implementation on your page and not through the Data Highlighter is something that needs a lot of attention. Yet, it is the recommended procedure if you think of the long-term perspective. Markup data is available for everyone. You can see if it\u2019s implemented correctly and, more importantly, you don\u2019t have to worry about it.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>If you marked your content for each element, then when you change your layout, for example, your data will be shown properly. As for Data Highlighter, it has to learn that change.<\/p>\n<p>&nbsp;<\/p>\n<p>You can listen to the whole explanation in the next Google Webmaster Hangout from April 2017 (starting with 46.04):\u00a0<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/KhiBJf7L8TI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/KhiBJf7L8TI\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='13' style='height:50px'>&nbsp;<\/div>\n<h2>13. Have Relevant URL to Rank Your Images Higher in Google<\/h2>\n<p>&nbsp;<\/p>\n<p>Another important fact we&#8217;ve figured out from \u00a0Google Webmaster Central Hangout is about the impact of the URL of an image in Google. Can it help Google understand better what an image is about?<\/p>\n<p>&nbsp;<\/p>\n<p>And here is what Google had to say about this:\u00a0<\/p>\n<blockquote>\n<p>We do look at the URL for images specifically and we try to use that for ranking, but if the URL is irrelevant for that query and nobody is searching for that term, it doesn\u2019t help Google.<\/p>\n<\/blockquote>\n<p>The main point is that <strong><a href=\"https:\/\/youtu.be\/t-Ffq6xl6p8?t=2417\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google looks at the URL when ranking images<\/a>.<\/strong> It is an\u00a0important step because Google aims to deliver qualitative results. The correlation between the domain name and the query is highly significant. It is an effective SEO tactic you could apply.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>SEO Friendly URLs can ultimately lead to higher perceived relevance, leading back to an edge from a SEO perspective. And we know this for a fact, from<strong> <a href=\"https:\/\/cognitiveseo.com\/blog\/11701\/title-influence-on-rankings\/#9\">a study conducted by us on 34k keywords<\/a><\/strong>. Here is what John had to say about this on February 2017, at 40:17:\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours hangout\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8?start=2417&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s say that the title name of a URL is 123 and the image is about flowers. In this situation, the URL won\u2019t disappear because of its irrelevant file name but there might be a problem here on how and for what query that image will show.<\/p>\n<p>&nbsp;<\/p>\n<p>Even though Google is becoming smarter and smarter at <strong><a href=\"https:\/\/cognitiveseo.com\/blog\/6511\/will-google-read-rank-images-near-future\/\">object recognition<\/a><\/strong>, we still need to help it by offering descriptive information about that image (follow the guidelines from point\u00a020 on this matter).<\/p>\n<p>&nbsp;<\/p>\n<p>SEO Friendly URLs are a must when we talk about content, images or any other types of information on your website. It is important to offer a higher importance when naming your files; an SEO fact also backed up by Matt Cutts. \u00a0<\/p>\n<div class='cgn-shortcode-anchor' id='14' style='height:50px'>&nbsp;<\/div>\n<h2>14. Low-Quality Pages Influence the Whole Domain Authority (DA)<\/h2>\n<p>&nbsp;<\/p>\n<p>Another interesting fact about SEO that Google debated on Google Webmaster Central Hangouts was whether low-quality pages influence Domain Authority.<\/p>\n<p>&nbsp;<\/p>\n<p>The exact question addressed to Google&#8217;s representatives was \u201cCan low-quality pages on the site affect the overall authority?\u201d<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>In general, when the Google algorithm looks at a website, it also takes into consideration individual pages.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>You can find more on this subject in the following Google Webmaster Hangout from\u00a0March\u00a02017 at 10:05:<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours hangout\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B1UrnctsiZU?start=605&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Let\u2019s say you have a small website. If you have bad quality links on a website, then it could affect the domain authority. On the contrary, if you have a large site and only a sprinkle of bad pages, then the damage is not so big. Google understands that, in a bigger picture, those pages aren\u2019t the main issue. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>The main pain point is that low-quality pages affect the way Google views the website overall and this is something you should fix either way.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Find a solution for that pages. You could either remove them or try to improve their quality.<\/p>\n<div class='cgn-shortcode-anchor' id='15' style='height:50px'>&nbsp;<\/div>\n<h2>15. Google Works With Over 150,000 Users and Webmasters Against Webspam<\/h2>\n<p>&nbsp;<\/p>\n<p>Among the most interesting facts about SEO that Google exposed on Google Webmaster Hangout is the way Google fought spammers in searches. Webspam is a persistent problem in our days. It fired an alarm signal when they saw the data in the most recent SEO statistics report, published afterward on the <a href=\"https:\/\/webmasters.googleblog.com\/2017\/04\/how-we-fought-webspam-webspam-report.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>In 2016, there was a 32% increase of hacked sites compared to 2015.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>But now, with the help of users, the problem of spam Google search results is being stopped. Last year, Google started working with users, besides webmasters, to improve the quality of SERP, to clean it of spammy websites and to make it a safe web environment.<\/p>\n<p>&nbsp;<\/p>\n<p>The Webmaster Central stuff managed to work with <strong><a href=\"https:\/\/webmasters.googleblog.com\/2017\/04\/how-we-fought-webspam-webspam-report.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">over 150,000<\/a><\/strong> website owners, webmasters and digital marketers against webspam. Also, users tackled webspam by helping Googlers.<\/p>\n<blockquote>\n<p>Approximately 180,000 spam reports were submitted by users around the world, as we spotted on Google Webmaster Central Blog.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Besides making Google Penguin live and improving the algorithm to take actions against webspam, the webmasters from the spam department at Google performed manual reviews on sites\u2019 structured data markup and took manual action on more than 10,000 sites that did not meet the quality guidelines and followed black hat SEO techniques.<\/p>\n<div class='cgn-shortcode-anchor' id='16' style='height:50px'>&nbsp;<\/div>\n<h2>16. Google Knows Your Work Place and It Isn&#8217;t Afraid to Admit It<\/h2>\n<p>Nowadays, we take our smartphone everywhere. It\u2019s like it\u2019s attached to our hand because we have a lot of information on the phone. We are logged into email, we have easily access to our accounts, to our contacts and we can easily find everything we want with a quick search on Google even if we walk or ride.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/blog.google\/products\/search\/a-new-way-to-search-for-content-in-your\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Assistant<\/a><\/strong> makes it easier to search and find what we want by offering us the possibility to make voice searches and personalize our content on Android, even when we\u2019re offline.<\/p>\n<p>&nbsp;<\/p>\n<p>We&#8217;ve debated the<strong> <a href=\"https:\/\/cognitiveseo.com\/blog\/11995\/voice-search-effect-on-seo\/\">voice search<\/a><\/strong> topic leisurely on a previous blog post I invite you to browse.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14067\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/IPA-Name-Search-Demo-Nexus-FB-Messenger-2.gif\" alt=\"Google Assistant Search in apps\" width=\"503\" height=\"999\" \/><\/p>\n<p>With this feature you can take lots of actions on your phone and on Google search:<\/p>\n<ul>\n<li><strong>Find<\/strong> contacts call, email, send messages on social apps (Facebook, Twitter, etc).<\/li>\n<li><strong>Set different actions<\/strong> on your personal phone (set alarm, turn on NFC, turn on Bluetooth, brightness, take a picture).<\/li>\n<li><strong>Organize<\/strong> your calendar and see future events or schedule a meeting.<\/li>\n<li><strong>Open<\/strong> apps you have on your smartphone.<\/li>\n<li><strong>Listen<\/strong> to songs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>On a more complex level, you could ask the Google Assistant questions such as \u201cwhat do I have to do today?\u201d, \u201cHow long will it take to go from Princeton to New York?\u201d, \u201cBook a table at East Restaurant\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>You can see the personalized touch on your phone if you search in Apps for a person, task, event and so on. You\u2019ll find the results for that specific query from all your installed apps (as you can see in the picture above). \u00a0\u00a0<\/p>\n<div class='cgn-shortcode-anchor' id='17' style='height:50px'>&nbsp;<\/div>\n<h2>17. Personal Assistant Search Optimization (PASO) Might Be the Future of SEO<\/h2>\n<p>&nbsp;<\/p>\n<p>PASO comes from Personal Assistant Search Optimization. PASO might be the future of SEO because mobiles undergo a continuous development, now with the Google Assistant and the AMP feature for mobile optimization.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Google is trying to simplify the search process and to make it as easy as possible to get the information you want with fewer taps on your mobile device.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>An important aspect why PASO might be the future is due to the fact that it offers personalized information for each user. It is an important aspect to keep in mind for getting improved search engine rankings.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Assistant is the quickest and easiest way to get your hands on the information. It doesn\u2019t matter if you ask for a receipt, for explanations\/definitions, for directions. See the example below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14068\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-results-541x1024.jpg\" alt=\"Google Assistant results\" width=\"541\" height=\"1024\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-results-541x1024.jpg 541w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-results-159x300.jpg 159w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-results.jpg 676w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You ask and Google Assistant gives you the information in a heartbeat. It is more likely that the personal assistant result has a higher CTR, because it is tailored to your answer and it\u2019s the only one you see comparing with the results from search engines. And besides that, it offers you suggestions related to your previous search.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14069\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-suggestions-example-1024x576.png\" alt=\"Google Assistant suggestions \" width=\"1024\" height=\"576\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-suggestions-example-1024x576.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-suggestions-example-300x169.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Assistant-suggestions-example.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">If you want to get featured on Google Assistant you need to make sure you answer a question and your piece of content is optimized for humans.<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">You should follow the same steps as optimizing your content for <a href=\"https:\/\/ignitevisibility.com\/google-personal-assistant-search-optimization\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ranking number zero<\/a>. One way would be to ask the question and then answer it. This way you take a shot to get displayed in the answer box. \u00a0<\/p>\n<div class='cgn-shortcode-anchor' id='18' style='height:50px'>&nbsp;<\/div>\n<h2>18. Google Search Console&#8217;s Metrics Get Fully Integrated Into Google Analytics<\/h2>\n<p>&nbsp;<\/p>\n<p>The Google Search Console helps webmasters manage the way their websites appear in SERP and Google Analytics helps users to integrate services like Webmaster, Adwords, and other tools to see results based on the source (paid search, organic search result).<\/p>\n<p>&nbsp;<\/p>\n<p>Along the years, users could <a href=\"https:\/\/support.google.com\/analytics\/answer\/1308621\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">link Google Webmaster tools with Analytics<\/a>, but they could see the results separately,\u00a0in different sections. The Search Console results appeared in Google Analytics under the Acquisition section, as you can see in the next screenshot (this option is still available):<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14070\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Search-console-metrics-1024x506.png\" alt=\"Search console metrics\" width=\"1024\" height=\"506\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Search-console-metrics-1024x506.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Search-console-metrics-300x148.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Search-console-metrics.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>In the old version, you could only see how users came on the website and not what they did once they got there. Now, with the next improvement, webmasters can see all the metrics in one place and make decisions based on the data combined with those two tools.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14071\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Search-Console-integrated-in-Analytics-1024x408.png\" alt=\"Google Search Console integrated in Analytics\" width=\"1024\" height=\"408\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Search-Console-integrated-in-Analytics-1024x408.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Search-Console-integrated-in-Analytics-300x120.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Search-Console-integrated-in-Analytics.png 1545w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>You have access to the Acquisition, Behavior and Conversions data in one place. Due to this update, you could have many more possibilities to use the search data, as <a href=\"https:\/\/webmasters.googleblog.com\/2016\/05\/deeper-integration-of-search-console-in.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">mentioned <\/a>on the on Google Webmaster Central Blog:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>discover the most engaging landing pages that bring visitors through organic search;<\/li>\n<li>discover the landing pages with the highest engagement but with low attractions of visitors through organic search;<\/li>\n<li>detect the best ranking queries for each landing page;<\/li>\n<li>segment organic performance for each device in the new Device report.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_14127\"><\/span>\n<p>&nbsp;<\/p>\n<div class='cgn-shortcode-anchor' id='19' style='height:50px'>&nbsp;<\/div>\n<h2>19. Object Recognition Works in Combination with Image Optimization for Better Results in Google<\/h2>\n<p>&nbsp;<\/p>\n<p>The question that popped out in another Google Webmaster Central Hangout was:<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Google is getting better and better at object recognition. Does this means that we no longer need to optimize our images description with descriptive files names, alt tags, title tags, etc.?<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Having optimized images is a good indication for getting improved search engine rankings.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>At this moment, we still need to optimize our images in order to rank as high as possible.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>We won\u2019t have to do that, maybe in the future. For the time being,\u00a0having a relevant file name, alt description, title tag, caption on the image will help Google understand. Also, the text around the image helps Google understand what that page is about and what it needs to rank for.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Maybe in the future, 5-10 years from now, if things go very well, all that information won\u2019t be necessary, but for now optimizing images helps object recognition to offer better results.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>You can listen to the whole conversation on intriguing facts about SEO in the next video from February 2017, at 13:07:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='20' style='height:50px'>&nbsp;<\/div>\n<h2>20. Google Site Search and Custom Search Within Site Will Become One<\/h2>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Do you know if Google Site Search is going to shut down and transfer to Custom Search? What\u2019s the impact?<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>It\u2019s about that special site search you can set up and search within your website. You can see how it looks like in the example below:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14073\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Site-Search-1024x854.png\" alt=\"Google Site Search\" width=\"1024\" height=\"854\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Site-Search-1024x854.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Site-Search-300x250.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Site-Search.png 1026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The Custom Search is quite similar as you can see in the next screenshot:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14074\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Custom-Search-example.jpg\" alt=\"Google Custom Search \" width=\"774\" height=\"477\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Custom-Search-example.jpg 774w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Custom-Search-example-300x185.jpg 300w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Google Site Search will combine with Custom Search because they do almost similar things. Site Search is used for one website and Custom Search can be used on different sites or just one.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>You can also listen to what John Mueller from Google says about this change on February 2017, even though he isn\u2019t directly working on this project (32:32):\u00a0<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='21' style='height:50px'>&nbsp;<\/div>\n<h2>21. HTTPs Ensures That the Information Users See Is What the Owner of the Site Provides<\/h2>\n<p>&nbsp;<\/p>\n<p>Another interesting SEO fact debated on Google Webmaster Central Hangout was about how relevant HTTPs is as a ranking factor for sites with information only.<\/p>\n<p>&nbsp;<\/p>\n<p>The official response from Google is that:<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>HTTPs is relevant for any types of website. It doesn\u2019t matter if the site has information only; it is still relevant. HTTPs doesn&#8217;t apply only for encrypting information like credits cards and passwords, but it also ensures that the information users see is\u00a0what the owner of the website is providing.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>An overly used technique to hack takes place in hotels, airports, cafes or, in general, other public spaces that offer free wi-fi access. They can take a look at the HTTP pages and add a tracking information or ads on those pages because the owner of the website failed to\u00a0increase the security system. I bet that nobody wants spammy ads on their website, even if it\u2019s informational only.<\/p>\n<blockquote>\n<p>HTTPs helps users to see the content that was meant to be shown.<\/p>\n<\/blockquote>\n<p>More on this matter you can find in the video below (56:30) registered on February 2017:<\/p>\n<p>&nbsp;<\/p>\n<iframe class=\"lazy\" width=\"100%\" height=\"615\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/t-Ffq6xl6p8\"><\/iframe>\n<div class='cgn-shortcode-anchor' id='22' style='height:50px'>&nbsp;<\/div>\n<h2><strong>22. URLs Should Have Less Than 1,000 Characters<br \/>\n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>In July 2019, John Mueller recommended keeping URLs under a thousand characters. While you might think that&#8217;s not much, consider the fact that\u00a0sub-folders can greatly expand the length of a URL. Moreover, <strong><a href=\"https:\/\/cognitiveseo.com\/blog\/11701\/title-influence-on-rankings\/#8\" target=\"_blank\" rel=\"noopener noreferrer\">studies<\/a> <\/strong>showed that shorter <span id=\"urn:enhancement-d1bad155-d31b-9fa2-4f92-1ea2c852469a\" class=\"textannotation\">URLs<\/span> carry <span id=\"urn:enhancement-65a0add3-7a4d-d652-030b-1a11ecd5e526\" class=\"textannotation\">lots<\/span> of <span id=\"urn:enhancement-663c7584-4a7e-a4e0-6b48-556b7addedc0\" class=\"textannotation\">SEO<\/span> advantages. A concise <span id=\"urn:enhancement-821cb6dc-1d74-9250-0dfd-e5e080544177\" class=\"textannotation\">URL<\/span> can help you have a higher position in the\u00a0<span id=\"urn:enhancement-c2d997c9-4139-5868-3d44-ae0b20294f57\" class=\"textannotation\">search<\/span> results hierarchy. Plus, it <span id=\"urn:enhancement-cfd888f4-8325-acf5-9634-483da9cf506d\" class=\"textannotation\">will<\/span> come in handy for <span id=\"urn:enhancement-027983d3-df01-7a32-22d0-bcda545bb948\" class=\"textannotation\">users<\/span> that are casual and don&#8217;t bother remembering the name.<\/p>\n<p>&nbsp;<\/p>\n<p>The <span id=\"urn:enhancement-9f4246b4-a01e-59f8-2bb8-79e23de85aba\" class=\"textannotation\">URLs<\/span> should be short enough to be easily recognized.<\/p>\n<p>&nbsp;<\/p>\n<p>You can <span id=\"urn:enhancement-61d47d2b-08fb-b5aa-13ae-a85f0cc90760\" class=\"textannotation\">review<\/span> the full answer in the next recording of the <span id=\"urn:enhancement-ee115929-d2b2-b180-2723-210b8142d6f7\" class=\"textannotation\">Webmaster<\/span> Central Hangouts:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours hangout\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1KwTPIz13XA?start=2559&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class='cgn-shortcode-anchor' id='23' style='height:50px'>&nbsp;<\/div>\n<h2><strong>23. You Can Have Multiple H1 Elements on a Page<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>John Mueller said that you can have as many H1 tags as you want on a <span id=\"urn:enhancement-19bcfb52-687f-0c60-d174-1a50244af312\" class=\"textannotation\">single<\/span> page. If you have ever thought that adding a <span id=\"urn:enhancement-463543bc-8e49-4050-3124-193590aa0400\" class=\"textannotation\">single<\/span> h1 tag on a <span id=\"urn:enhancement-3097b990-fce2-c413-43b9-4899badc32e5\" class=\"textannotation\">single<\/span> page is the recommended way to proceed, well you should know that you can heave multiples headings. Don&#8217;t worry about that matter.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/twitter.com\/johnmu\/status\/852131231928135680<\/p>\n<p>&nbsp;<\/p>\n<p>If you look at the following video, you can find out the explanation, too.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"My site&amp;apos;s template has multiple H1 tags\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WsgrSxCmMbM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>With <span id=\"urn:enhancement-c4150271-1e98-f889-941e-25e725743e42\" class=\"textannotation\">HTML5<\/span>, it is not a problem to have multiple H1&#8217;s. It is common to have them in different parts of the page, in your website\u2019s template, <span id=\"urn:enhancement-47b8e841-9b49-5f95-4103-32736ab63c6a\" class=\"textannotation\">theme<\/span> or other sections. Whether you have <span id=\"urn:enhancement-331016e4-948b-bee0-19f0-55c076647107\" class=\"textannotation\">HTML5<\/span> or not, it is completely fine to use multiple heading tags of the same type on a page.<\/p>\n<p>&nbsp;<\/p>\n<p>On the other side, having no h1 tag on a page is a problem and it should be fixed. That means you have pages without the main heading, and both <span id=\"urn:enhancement-f428cc15-0e93-13ad-1691-a3286f7929c2\" class=\"textannotation\">Google<\/span> and the <span id=\"urn:enhancement-d73902c9-8d9c-bcb7-3cce-2a22c8810017\" class=\"textannotation\">user<\/span> wouldn&#8217;t know what it&#8217;s about.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"yellow\">\n<p><strong><b>Did you know?<\/b><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/cognitiveseo.com\/site-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Site Audit<\/a><\/strong> from cognitiveSEO automatically classifies the headings and shows you all the related issues .<\/p>\n<p>Add the website to audit and the tool will extract information regarding\u00a0indexability, <span id=\"urn:enhancement-a093681d-9eb1-2861-fe53-5aab557d952f\" class=\"textannotation\">content<\/span> (title, headings, duplicate pages, thin <span id=\"urn:enhancement-b9a0b688-fc50-f22c-ea22-41751a2858d8\" class=\"textannotation\">content<\/span> canonical pages, mixed <span id=\"urn:enhancement-744821a1-92e0-415a-9e1f-27dbe4aed575\" class=\"textannotation\">content<\/span>, images), architecture, <span id=\"urn:enhancement-3f1a5a31-aa57-ab37-106b-de8373041e6e\" class=\"textannotation\">mobile<\/span> and performance. In the Content section you<span id=\"urn:enhancement-8cf146aa-f537-0052-be58-6b98005ea1c5\" class=\"textannotation\">&#8216;ll<\/span> get a list with all the headings types and graphs with information from you site.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23284\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Heading1-in-cognitiveSEO-Site-Audit.png\" alt=\"Heading1 in cognitiveSEO Site Audit\" width=\"1045\" height=\"634\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Heading1-in-cognitiveSEO-Site-Audit.png 1045w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Heading1-in-cognitiveSEO-Site-Audit-300x182.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Heading1-in-cognitiveSEO-Site-Audit-768x466.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Heading1-in-cognitiveSEO-Site-Audit-1024x621.png 1024w\" sizes=\"(max-width: 1045px) 100vw, 1045px\" \/><\/p>\n<\/blockquote>\n<div class='cgn-shortcode-anchor' id='24' style='height:50px'>&nbsp;<\/div>\n<h2><strong>24. New Content Should Be Linked High in the Site Architecture<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>A well-structured architecture can change the faith of your website drastically. <span id=\"urn:enhancement-b4ef237a-3dae-4647-de33-ef9962bdf98a\" class=\"textannotation\">Web crawlers<\/span>, like <span id=\"urn:enhancement-fd1ab303-fbac-9092-b4a2-6c13f243abfc\" class=\"textannotation\">Googlebot<\/span>, <span id=\"urn:enhancement-b0e9223c-a533-7a9c-e2f6-48e1684e3180\" class=\"textannotation\">crawl<\/span> the website architecture. The goal is to index the <span id=\"urn:enhancement-f7abb672-3169-ce01-7ce3-5397d310d5fe\" class=\"textannotation\">content<\/span> and return it in the <span id=\"urn:enhancement-1d8f61af-3614-97a4-bf1e-c930695ebfe7\" class=\"textannotation\">search<\/span> results.<\/p>\n<p>&nbsp;<\/p>\n<p>Sometimes, crawlers can&#8217;t discover your pages and you need to help them. Google admits that sometimes it doesn&#8217;t seem\u00a0to be finding all the pages on your site. It can happen because it can&#8217;t <span id=\"urn:enhancement-17278535-bb96-eca8-8716-678d5d20c4fe\" class=\"textannotation\">crawl<\/span> them, or it can&#8217;t understand them properly to index those pages.<\/p>\n<p>&nbsp;<\/p>\n<p>To help <span id=\"urn:enhancement-c3fb3d02-d65f-05f4-25a1-64d670e85d5d\" class=\"textannotation\">Google index<\/span> and <span id=\"urn:enhancement-5a19f232-1310-0c1f-f030-3e030519c102\" class=\"textannotation\">crawl<\/span> it, make sure you have a sitemap and new <span id=\"urn:enhancement-624dc75e-0d0b-06b5-e4b1-f87d39340286\" class=\"textannotation\">content<\/span> is linked high up in the site architecture. Anything that you want to push a little bit in the <span id=\"urn:enhancement-3dae8295-4e41-3d07-75c2-ea7000c6c338\" class=\"textannotation\">search<\/span> results, it will definitely help Google if you add it higher in the site architecture.<\/p>\n<p>&nbsp;<\/p>\n<p><span id=\"urn:enhancement-704d0622-5639-4a39-757f-21de295e03e5\" class=\"textannotation\">John Mueller<\/span> recommends that it is the correct way to do it.<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">What also makes a big difference for us, especially if your <span id=\"urn:enhancement-89db3b60-baba-3290-8c0b-c592c7006709\" class=\"textannotation\">Homepage<\/span> is really important for your website, is that newer <span id=\"urn:enhancement-1da7827c-7471-24ac-ec78-98af653b924b\" class=\"textannotation\">content<\/span> is linked pretty high within the structure of your website, so maybe even on your Homepage.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16873\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/johnmu-seozrh_400x400.png\" alt=\"John Mueller SEO\" width=\"46\" height=\"46\" \/><\/td>\n<td class=\"author-name\">John mueller<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>Webmaster Trends Analyst at <span id=\"urn:enhancement-d05be4e3-4ed7-b701-98bc-703e54cb258e\" class=\"textannotation\">Google<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>You can find the full <span id=\"urn:enhancement-cbc5f948-c6f2-4579-9fd1-45eb25de151e\" class=\"textannotation\">script<\/span> below:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours hangout\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zyQbNGUycX8?start=2053&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class='cgn-shortcode-anchor' id='25' style='height:50px'>&nbsp;<\/div>\n<h2><strong>25.\u00a0Google Says It&#8217;s Ok to Have Affiliate Links<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The question that popped into one of the latest <span id=\"urn:enhancement-e78d2d87-a352-5527-021f-26e86b912cdb\" class=\"textannotation\">Google<\/span> <span id=\"urn:enhancement-c085b1cc-56ba-47e3-b9c5-b8d225ef98a9\" class=\"textannotation\">Webmasters<\/span> Tools discussed the need for <span id=\"urn:enhancement-71f1a9a8-7105-d2e2-bd5b-c10d584b16f4\" class=\"textannotation\">affiliate<\/span> <span id=\"urn:enhancement-66b6112c-f4f4-5491-15da-4e7574a2acb5\" class=\"textannotation\">links<\/span> and the correct way to mark them. <span id=\"urn:enhancement-53738058-de5e-8b45-c5e2-35f2203980aa\" class=\"textannotation\">Google<\/span> considers <span id=\"urn:enhancement-3ede80cc-f5c8-a78d-3bbe-ca9a56d03c4d\" class=\"textannotation\">affiliate<\/span> <span id=\"urn:enhancement-ba3a860f-a2a4-52d7-6ecd-68a4cc458efc\" class=\"textannotation\">links<\/span> to have a commercial background since you&#8217;re trying to make some money pointing to a distributor or somebody that you trust.<\/p>\n<p>&nbsp;<\/p>\n<p>John Mueller confirms it:<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">From our <span id=\"urn:enhancement-834c8fbc-12f1-eb88-3826-3c6fba6160a1\" class=\"textannotation\">point of view<\/span>, it is perfectly fine to have <span id=\"urn:enhancement-359acdce-e019-4f6c-7bc1-be86d8e3a60d\" class=\"textannotation\">affiliate<\/span> <span id=\"urn:enhancement-7cefbc37-b246-1807-74b1-f61598dc4245\" class=\"textannotation\">links<\/span>. That&#8217;s a way of monetizing your website. We accept that these <span id=\"urn:enhancement-f77bfe11-99b0-8af0-6084-3db3a9b8ffd3\" class=\"textannotation\">links<\/span> are marked appropriately so that we understand that those are <span id=\"urn:enhancement-0360b61c-5890-69f9-cd9b-d35e93eb0169\" class=\"textannotation\">affiliate<\/span> links.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16873\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/johnmu-seozrh_400x400.png\" alt=\"John Mueller SEO\" width=\"46\" height=\"46\" \/><\/td>\n<td class=\"author-name\">John Mueller<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>Webmaster Trends Analyst at <span id=\"urn:enhancement-63864dbb-7e9c-5a78-027c-b4f7a55a8e48\" class=\"textannotation\">Google<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>An option would be to use the <span id=\"urn:enhancement-7e5870c6-9e30-a07d-36b7-8381b6c9923a\" class=\"textannotation\">rel<\/span> =&#8221;<span id=\"urn:enhancement-a503d9e7-563a-8e18-a897-65dbc43f3654\" class=\"textannotation\">nofollow<\/span>&#8221; or use the newest <span id=\"urn:enhancement-df6273a3-1ba6-3338-f197-6ed0ddd3db8c\" class=\"textannotation\">rel<\/span>=\u201c<span id=\"urn:enhancement-7ae009d7-668f-06e5-e7ee-f33c58684e9b\" class=\"textannotation\">sponsored<\/span>\u201d. The <span id=\"urn:enhancement-aa6ef427-4c5d-0322-c1fb-7c66bf55947c\" class=\"textannotation\">sponsored<\/span> <span id=\"urn:enhancement-1bee45d0-a2dd-66c4-11f9-872ad1ace6d8\" class=\"textannotation\">rel<\/span> <span id=\"urn:enhancement-2d1c1927-e053-d756-7158-7dbede830fdc\" class=\"textannotation\">link<\/span> <span id=\"urn:enhancement-ec77262b-bb6e-b7f3-6f54-89cf49133967\" class=\"textannotation\">attribute<\/span> was introduced a few days ago to mark <span id=\"urn:enhancement-44e6c441-d5eb-d787-20a3-d3bbda9d2ecc\" class=\"textannotation\">links<\/span> that were created as part of advertising, <span id=\"urn:enhancement-cff6a955-df48-02cc-dc79-143eee44c94c\" class=\"textannotation\">sponsorships<\/span> or similar agreements.<\/p>\n<p>&nbsp;<\/p>\n<p>The additional <span id=\"urn:enhancement-e7223f68-7bb6-76a8-d6f1-4727bd1141ea\" class=\"textannotation\">attributes<\/span> (<span id=\"urn:enhancement-92f0ac15-f9b7-4fde-5ea9-c8fca5970832\" class=\"textannotation\">rel<\/span>=\u201c<span id=\"urn:enhancement-47f63780-b78c-febd-dc5b-e1081ef3e051\" class=\"textannotation\">sponsored<\/span>\u201d and <span id=\"urn:enhancement-20340818-b16e-94f6-8e2a-2bf6b4da6116\" class=\"textannotation\">rel<\/span>=\u201c<span id=\"urn:enhancement-f940e130-f16d-9c69-c0a3-a7c8d413d0ee\" class=\"textannotation\">ugc<\/span>\u201d &#8211; for <span id=\"urn:enhancement-400a20ee-ae36-0bb8-19cd-bfcff9d9acbe\" class=\"textannotation\">user-generated<\/span> <span id=\"urn:enhancement-d944da15-9e27-fdc2-a5a1-3457156437fc\" class=\"textannotation\">content<\/span>) are meant to help <span id=\"urn:enhancement-4b1e1273-db30-429a-3698-f6935b34c278\" class=\"textannotation\">Google<\/span> understand the nature of <span id=\"urn:enhancement-0150275f-a27f-06c4-45b1-5134767c412d\" class=\"textannotation\">links<\/span>:<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\"><span id=\"urn:enhancement-2ae61961-b67f-623c-fd30-b1e36c571352\" class=\"textannotation\">Links<\/span> contain valuable information that can help us improve <span id=\"urn:enhancement-daa8b7f7-2751-2d77-de54-e9124b3c5702\" class=\"textannotation\">search<\/span>, such as how the words within <span id=\"urn:enhancement-d4a30829-5aed-cf1c-02de-f59d962bcd4a\" class=\"textannotation\">links<\/span> describe <span id=\"urn:enhancement-eb0f44e8-a735-fc44-5562-6e30fb837edb\" class=\"textannotation\">content<\/span> they point at. Looking at all the <span id=\"urn:enhancement-c683002d-bec9-2828-5f7d-fd13576ecb6e\" class=\"textannotation\">links<\/span> we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some <span id=\"urn:enhancement-349600cb-c7f7-467f-6d8b-2b036c463da4\" class=\"textannotation\">links<\/span> shouldn\u2019t be given the weight of a <span id=\"urn:enhancement-4e00f17d-65e9-d25b-7573-b4404eeba3a5\" class=\"textannotation\">first-party<\/span> endorsement.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\">\u00a0<\/td>\n<td class=\"author-name\">Google<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Follow the whole explanation from John in the next video:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours from October 4, 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cr3muqj-RKQ?start=468&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class='cgn-shortcode-anchor' id='26' style='height:50px'>&nbsp;<\/div>\n<h2><strong>26.\u00a0Google Will Treat Nofollow Link Attribute as a \u2018Hint\u2019<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>As of <strong><a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">March 2020<\/a><\/strong>, Google will treat all <span id=\"urn:enhancement-7c31080c-d318-1206-10f8-6d8f5c9b14ba\" class=\"textannotation\">link<\/span> attributes, be them sponsored, <span id=\"urn:enhancement-2c4f82ce-b0d3-180f-6acc-c5565cb78a57\" class=\"textannotation\">user-generated<\/span> and <span id=\"urn:enhancement-4755db5f-4633-1a51-8984-191a47bfd5d0\" class=\"textannotation\">nofollow<\/span> as a hint for ranking purposes.\u00a0 For <span id=\"urn:enhancement-8c065a56-f86b-e3e4-13b5-ed67d82f85ca\" class=\"textannotation\">crawling<\/span> and indexing purposes all those <span id=\"urn:enhancement-dda81174-a295-87c8-cd40-c78f8f2b15a2\" class=\"textannotation\">links<\/span> will become hints.\u00a0That means Google might count a <span id=\"urn:enhancement-8e0ef49b-538f-5300-027f-9b5e40f306ce\" class=\"textannotation\">link<\/span> as credit, consider it as part of spam analysis or for other ranking purposes.<\/p>\n<p>&nbsp;<\/p>\n<p>The company is making the change to better identify <span id=\"urn:enhancement-b7ef00a3-dfde-8371-a592-6adaac8d670f\" class=\"textannotation\">link<\/span> schemes while still considering the <span id=\"urn:enhancement-c5d3d20a-a02e-f910-e3e9-5ef5bd890e1e\" class=\"textannotation\">link<\/span> attribute signals.<\/p>\n<p>&nbsp;<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">For example, if we see that a website is engaging in large scale <span id=\"urn:enhancement-56bc0efb-878b-5e92-d393-cb86d15a8a92\" class=\"textannotation\">link<\/span> selling, then that&#8217;s something where we might take manual <span id=\"urn:enhancement-2e9e5968-e2f6-3929-d405-1f39952d4348\" class=\"textannotation\">action<\/span>, but for the most part, our algorithms just recognize that these are <span id=\"urn:enhancement-6b474970-e9bf-9ff3-ee68-425ded19fc01\" class=\"textannotation\">links<\/span> we don&#8217;t want to count then we don&#8217;t count them.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16873\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/johnmu-seozrh_400x400.png\" alt=\"John Mueller SEO\" width=\"46\" height=\"46\" \/><\/td>\n<td class=\"author-name\">John mueller<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>Webmaster Trends Analyst at Google<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class='cgn-shortcode-anchor' id='27' style='height:50px'>&nbsp;<\/div>\n<h2><strong>27. The Number of Words on a Page Is Not a Ranking Factor\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Somebody from the Google <span id=\"urn:enhancement-4951e935-b670-941c-e3d5-2ee527c6a299\" class=\"textannotation\">Webmaster<\/span> Central Office Hours Hangouts said that <span id=\"urn:enhancement-b88b209b-83a6-6b38-bc82-9bb09583670b\" class=\"textannotation\">YouTube<\/span> should be removed from search results:<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Please remove <span id=\"urn:enhancement-637cf323-9ad8-d7b0-acd4-0ec961c8853b\" class=\"textannotation\">YouTube<\/span> form <span id=\"urn:enhancement-a19ca003-4d9d-f96b-c3c5-d28103d33146\" class=\"textannotation\">Google search<\/span> results. Let websites compete with websites. It&#8217;s not fair when I write a 4,000-word <span id=\"urn:enhancement-c3b9acf1-67e9-e095-1ac3-bdbc808efcee\" class=\"textannotation\">article<\/span> covering every aspect of a topic and then get over ranked by a 500-word <span id=\"urn:enhancement-33763495-bde2-c0a4-9591-8892e1b79a13\" class=\"textannotation\">article<\/span> just because this website has more authority.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours from October 4, 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cr3muqj-RKQ?start=2566&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The fact that Google offers different types of content for a <span id=\"urn:enhancement-48ab5f98-4fed-a600-5720-1f43e8282514\" class=\"textannotation\">search query<\/span> means <span id=\"urn:enhancement-7d62a64b-00fb-ebd8-5f09-f93c5f01bd57\" class=\"textannotation\">diversity<\/span>. There are different ways of finding relevant <span id=\"urn:enhancement-ad8f9533-ab01-be4a-4fc4-8862273ed4f3\" class=\"textannotation\">content<\/span> to each <span id=\"urn:enhancement-cb7ee571-729b-f604-f200-f3f3852aefb7\" class=\"textannotation\">individual<\/span> <span id=\"urn:enhancement-46e6c8a8-708d-b2c3-056f-39281ae0c9ca\" class=\"textannotation\">user<\/span>. The number of <span id=\"urn:enhancement-454c795c-eed5-8214-e5a0-e294279fb025\" class=\"textannotation\">words<\/span> on a page doesn&#8217;t necessarily reflect <span id=\"urn:enhancement-dcb4f1b0-f59b-0d3b-69fc-aa67dcf9460d\" class=\"textannotation\">relevancy<\/span> for a <span id=\"urn:enhancement-1bec02c6-0c86-6134-cd90-022709a6dea9\" class=\"textannotation\">search query<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">John says that the number of <span id=\"urn:enhancement-b1d6d132-2f62-7e38-d8b1-9f01b18994a8\" class=\"textannotation\">words<\/span> of a page is not a factor they use for <span id=\"urn:enhancement-1f52cce5-e583-e448-3ee1-746625bcb253\" class=\"textannotation\">ranking<\/span>. It doesn&#8217;t <span id=\"urn:enhancement-e452b145-f7db-a32b-8953-09ac33d3501d\" class=\"textannotation\">matter<\/span> if you have 4,000 <span id=\"urn:enhancement-9ac9db6d-2cf9-7f88-645a-81ff3812e6c2\" class=\"textannotation\">words<\/span> on a <span id=\"urn:enhancement-7c9c4597-2c14-fc88-f860-ba721085765a\" class=\"textannotation\">single<\/span> webpage and somebody else has 500 <span id=\"urn:enhancement-3319fccc-65d1-ba7d-33bf-bfdf464e6b74\" class=\"textannotation\">words<\/span>, your page won&#8217;t be automatically more relevant than another page.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16873\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/johnmu-seozrh_400x400.png\" alt=\"John Mueller SEO\" width=\"46\" height=\"46\" \/><\/td>\n<td class=\"author-name\">john mueller<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>Webmaster Trends Analyst at <span id=\"urn:enhancement-eb5f858e-db04-4b87-b295-98c891d5a52c\" class=\"textannotation\">Google<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Rather than focusing on the number of <span id=\"urn:enhancement-1f2f8049-654d-7325-6985-6096912c1609\" class=\"textannotation\">words<\/span>, consider the <span id=\"urn:enhancement-3b808714-7baf-c2eb-5656-5ff4bab50a29\" class=\"textannotation\">quality<\/span> of your <span id=\"urn:enhancement-699ed299-aea8-4d91-f156-08622dc63668\" class=\"textannotation\">content<\/span>. Instead of <span id=\"urn:enhancement-6ab3bafb-07b1-2621-99dc-c76d02ba7e4a\" class=\"textannotation\">writing<\/span> an <span id=\"urn:enhancement-0dad9cb7-db4f-c0ff-2b14-5023c5b9d4eb\" class=\"textannotation\">extra<\/span> <span id=\"urn:enhancement-69b7ef41-6200-f4ad-362c-b1a2f354fc35\" class=\"textannotation\">article<\/span>, make sure that all the <span id=\"urn:enhancement-14eaf28d-ae3b-0c33-feef-6cf6919aae6d\" class=\"textannotation\">content<\/span> on your site is of the highest <span id=\"urn:enhancement-e0ca7c1f-ce84-ab7f-ab96-45443c88c4de\" class=\"textannotation\">quality<\/span> possible.<\/p>\n<div class='cgn-shortcode-anchor' id='28' style='height:50px'>&nbsp;<\/div>\n<h2><strong>28.\u00a0Google Does Not Render Anything Unless It Returns a 200 Status Code<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>A question about status code popped in one of the Google Webmaster Hangouts:<\/p>\n<blockquote>\n<p>Does Google check status code before anything else, for example for rendering content?<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>John said that they do check the status code. Google does not render anything unless it returns a 200 status code.<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">We index the content or render content if it&#8217;s a 200 status code, but if it&#8217;s 400 or 500 error or redirect then obviously those are things we wouldn&#8217;t render.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16873\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/johnmu-seozrh_400x400.png\" alt=\"John Mueller SEO\" width=\"46\" height=\"46\" \/><\/td>\n<td class=\"author-name\">JOhn Mueller<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>Webmaster Trends Analyst at Google<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you have a beautiful 404 page, that&#8217;s very good but that page won&#8217;t be indexed in Google.\u00a0<\/p>\n<blockquote>\n<p>If it returns 404 then we just won&#8217;t render anything there.\u00a0<\/p>\n<\/blockquote>\n<p>Same thing happens for redirects. For example you have page A, and you create a redirect &#8211; which will be page B. According to Google they will only show page B, with its new content, and page A as you knew it won&#8217;t be indexed in Google.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>To fix any issues you might have associated with your website and feed Google with the right content, use the <strong><a href=\"https:\/\/cognitiveseo.com\/site-audit\/\">Site audit<\/a><\/strong> from cognitiveSEO and then check your sitemap. Google looks to <a href=\"https:\/\/cognitiveseo.com\/blog\/22867\/seo-sitemaps\/\"><strong>sitemaps<\/strong><\/a> to understand which pages to crawl and index. If your 301 status code pages don&#8217;t technically exist, there&#8217;s no need to keep them. You&#8217;ll waste <a href=\"https:\/\/cognitiveseo.com\/blog\/15784\/seo-terms-glossary\/\"><strong>crawl budget<\/strong><\/a>. Keep only\u00a0the final redirect URL.<\/p>\n<p>&nbsp;<\/p>\n<p>Because pages with 301 status codes no longer technically exist, there\u2019s no point asking Google to crawl them<\/p>\n<blockquote class=\"yellow\">\n<p><strong><b>Did you know?<\/b><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/cognitiveseo.com\/site-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Site Audit<\/a><\/strong> from cognitiveSEO automatically shows the status code for your webpages.<\/p>\n<p>Add the website to audit and the tool will extract information about your pages. Correct any issues and make sure you have 200 status code pages. A well optimized site should not have any 3xx ,4xx or 5xx issues.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23315\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Site-audit-status-code-errors-1024x532.jpg\" alt=\"Site audit status code errors\" width=\"1024\" height=\"532\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Site-audit-status-code-errors-1024x532.jpg 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Site-audit-status-code-errors-300x156.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Site-audit-status-code-errors-768x399.jpg 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2019\/10\/Site-audit-status-code-errors.jpg 1429w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/blockquote>\n<p>Below you can find the full video:<\/p>\n<p><iframe title=\"English Google Webmaster Central office-hours from October 18, 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kbS_CusPurI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>Take into account these SEO facts, as they will be helpful in planning your search engine optimization strategy, content marketing strategy or in any decision you take for your business and your website regarding the online marketing area. It&#8217;s a win win relationship: you will be updated with the SEO news and (hopefully) you will do things respecting the\u00a0Google\u00a0recommendations. And you can stay connected really easy: \u00a0check the <strong><a href=\"https:\/\/www.google.com\/webmasters\/connect\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google webmaster central office hours<\/a><\/strong>\u00a0and see what&#8217;s going on.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Of course, keeping track off ALL the hangouts can be a burden. This is why, the previous 21 SEO stats are important for each webmaster and shouldn&#8217;t be ignored. On the long run, don\u2019t lose focus on your plan and stick to your goals.\u00a0These videos can help everyone, both\u00a0rookies and SEO experts alike. They are quite a juicy resource, from keyword research, content creation, link building to other effective SEO strategies and SEO tactics.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Having organic clicks from organic searches is still an important advantage in the lead generation path. These intriguing facts about SEO can be applied in the social media marketing strategy and in the whole inbound marketing process as well as in any other strategies, as long as you have an online presence.<\/p>\n<p>&nbsp;<\/p>\n<p>Furthermore, other domains can positively influence your SEO efforts, if you&#8217;ve done your job right. If you follow the previous\u00a0tips for boosting\u00a0SEO you could have a good chance to succeed.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or\u00a0our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes.\u00a0Make sure to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/14057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=14057"}],"version-history":[{"count":4,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/14057\/revisions"}],"predecessor-version":[{"id":23882,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/14057\/revisions\/23882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media\/14316"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=14057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=14057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=14057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}