{"id":14251,"date":"2017-06-21T14:34:54","date_gmt":"2017-06-21T11:34:54","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=14251"},"modified":"2019-12-02T17:15:45","modified_gmt":"2019-12-02T15:15:45","slug":"content-curation","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/14251\/content-curation\/","title":{"rendered":"Is Content Curation Good for SEO? 11 Examples That Prove So!"},"content":{"rendered":"<p>Content curation. You&#8217;ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it.<\/p>\n<p>&nbsp;<\/p>\n<p>How many time did it happen to get a topic idea and start writing on it immediately? And after you&#8217;ve hit published you didn&#8217;t get the expected results.<\/p>\n<p>&nbsp;<\/p>\n<p>The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-14450\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Is_Content_Curation_Good_for_SEO.jpg\" alt=\"Is_Content_Curation_Good_for_SEO\" width=\"979\" height=\"513\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Is_Content_Curation_Good_for_SEO.jpg 979w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Is_Content_Curation_Good_for_SEO-300x157.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Is_Content_Curation_Good_for_SEO-768x402.jpg 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Content curation has tapped its \u00a0way into the content marketing world to extend and empower relevant content in the online world. When done correctly, content curation gives a personal and relevant perspective to each published blog post.<\/p>\n<p>&nbsp;<\/p>\n<p>The curation technique can help you to fuel your curated content marketing. It could offer you the chance to boost your SEO and bring valuable traffic to your website.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>The next 11 content curation examples will show you how content curation can improve your SEO strategy and results.<\/p>\n<p>&nbsp;<\/p>\n<p>You will find out how to curate other people\u2019s research, create outreach campaigns in the digital marketing world, transform boring content into mundane news, share unseen articles on search engines and so on.<\/p>\n<p>&nbsp;<\/p>\n<ol class=\"summaryext\">\n<li><strong><a href=\"#14\">What Is Content Curation?<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Can Content Curation Boost SEO?<\/a><\/strong><\/li>\n<li><strong><a href=\"#1\">Use the Benefit-Driven Formula to Drive Over 27,000 Backlinks<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Generate Over 13k Views by Curating Other People&#8217;s Research<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Gather Fascinating Images to Create Curate Content<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Outreach Content with the Help of Influencers<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Make Brand New Content Using Other People&#8217;s Lessons<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Use Visual Interactive Content Ideas for Boring Industries<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Conduct Intriguing Research Through Videos<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Leverage Trending Content Before It Happens<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Make User-Generated Content (UGC) a Priority<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Create the Best Go-To Source Content Using Statistical Data<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Be an Authority in the Industry Through Powerful Case Studies<\/a><\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div class='cgn-shortcode-anchor' id='14' style='height:50px'>&nbsp;<\/div>\n<h2><strong>What Is Content Curation?\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Content curation is the process of gathering, organizing, writing and publishing relevant content around\u00a0a specific topic.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>An exact content curation definition cannot be traced out.<\/p>\n<p>&nbsp;<\/p>\n<p>What you need to know is that the content curation methodology implies\u00a0looking\u00a0through the vast amount of content available out there, nicely sorting and arranging it out to transform it into an outstanding piece of content on a specific topic. \u00a0Of course, with the hope that the content becomes viral and generates a lot of traffic.<\/p>\n<p>&nbsp;<\/p>\n<p>Content curation is not a new phenomenon, it is a known fact. The person that implements the curation strategy is named curator.<\/p>\n<p>&nbsp;<\/p>\n<p>A curator can also be found at museum or art galleries. They are responsible for the collection, preservation, and display of items. In media, there are DJs that have the position of curator when they are assigned to select which will be played on the air.<\/p>\n<div class='cgn-shortcode-anchor' id='15' style='height:50px'>&nbsp;<\/div>\n<h2><strong>Can Content Curation Boost SEO?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>But how does content curation help you in your SEO strategy, you might ask?<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p>Curating content delivers quality traffic, generates lots of backlinks, enhances your online presence and, therefore, boosts your SEO.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>It turns out that curating content can help you generate over 13k views, over \u00a040k links or 250k social shares, as you will see in the examples below.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>There are also content curation tools that can help you with that.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/www.scoop.it\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Scoop.it!<\/a><\/strong> is a good example of curation tool that can help you to see the best performing content for a specific topic by publishing curated content.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.quuu.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Quuu<\/a><\/strong> is an effective content curation software for social media you could use.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/zest.is\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zest<\/a><\/strong>\u00a0is another great recommendation you could use to share and discover stellar marketing content.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/getpocket.com\/blog\/2015\/08\/introducing-recommendations-the-most-interesting-articles\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pocket Recommendations<\/a> <\/strong>makes it easy for you to catch the content you care about.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.socialpilot.co\/blog\/content-curation-tools\" target=\"_blank\" rel=\"noopener noreferrer\">SocialPilot<\/a><\/strong> is another great example. It is a social media marketing tool for conducting social media campaigns.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Apart from\u00a0the next 11 examples, we also advise you to consider curation communities such as <strong><a href=\"https:\/\/inbound.org\/channels\/communitythe-most-interesting-articles\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound.org<\/a><\/strong>, <strong><a href=\"https:\/\/growthhackers.com\/posts\" target=\"_blank\" rel=\"noopener noreferrer\">GrowthHackers<\/a><\/strong>, <strong><a href=\"https:\/\/www.designernews.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Designer News<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The amount of content being created and delivered on sites, blogs, and social networks is truly staggering. This is how content curation came along; a process that can help you out with your overall digital marketing strategy.<\/p>\n<p>&nbsp;<\/p>\n<p>To make sure that content creation will impact your overall SEO, here are <strong><a href=\"https:\/\/www.searchenginejournal.com\/content-curation-may-boost-influence\/106091\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">some processes<\/a><\/strong> you need to take into consideration when performing content curation:\u00a0<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Identify your target audience\u2019s content needs<\/li>\n<li>Develop a fresh content framework<\/li>\n<li>If possible, do real-time curation<\/li>\n<li>Decide: what&#8217;s worthy to write and\u00a0share<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Before we dig into finding the best examples, let&#8217;s make a difference between content creation and content curation.<\/p>\n<p>&nbsp;<\/p>\n<p>The first one has the power to create new and fresh content and the second one has the ability to bring content alive and generate traffic making it highly linkable. We should think about these two as if they were a process of content marketing split into two phases.<\/p>\n<div class='cgn-shortcode-anchor' id='1' style='height:40px'>&nbsp;<\/div>\n<h2>1. Use the Benefit-Driven Formula to Drive Over 27,000 Backlinks<\/h2>\n<p>&nbsp;<\/p>\n<p>Its very name, benefit-driven formula, explains what it is really about &#8211; the content that uses this formula offers a benefit to the reader.<\/p>\n<p>&nbsp;<\/p>\n<p>Usually, this benefit is integrated using an actionable verb. A great example that uses the benefit-driven formula is, for instance, <strong><a href=\"https:\/\/cognitiveseo.com\/blog\/13363\/content-amplification\/\">this headline<\/a><\/strong>: \u201c12 unique content amplification techniques that earn 327% more links\u201d as\u00a0it offers the benefit: \u201c earn 327% more links\u201d by using \u00a0those 12 amplification techniques.<\/p>\n<p>&nbsp;<\/p>\n<p>Another great example of curated content that uses this formula is a guide from Backlinko named <strong><a href=\"http:\/\/backlinko.com\/link-building%20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em>Link building for SEO<\/em><\/a><\/strong>. Pretty straightforward.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>The interesting thing is the fact that the title is organized by benefits, not topics, like this subtitle: \u201cHow to get world-class links with content marketing\u201d. Note that it isn\u2019t named \u201cContent Marketing\u201d, but instead it offers a benefit.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14255\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Backlinko-formula.png\" alt=\"Backlinko formula\" width=\"1014\" height=\"688\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Backlinko-formula.png 1014w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Backlinko-formula-300x204.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Backlinko-formula-768x521.png 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This kind of content must always respond to the viewers\u2019 question \u201cwhat\u2019s in it for me?\u201d. If your posts answer this question, then you&#8217;re on the right track.<\/p>\n<p>&nbsp;<\/p>\n<p>The content began to receive traffic and links as it was, and only after that it was promoted. Of course, the design was another important trigger, but it\u2019s another part of the whole strategy. You can see its great evolution in the next screenshot:<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=http%3A%2F%2Fbacklinko.com%2Flink-building&amp;m=U#section\/0\"><img decoding=\"async\" class=\"aligncenter wp-image-14256 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Benefit-driven-formula-example-1024x428.png\" alt=\"Benefit driven formula example\" width=\"1024\" height=\"428\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Benefit-driven-formula-example-1024x428.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Benefit-driven-formula-example-300x125.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Benefit-driven-formula-example-768x321.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Benefit-driven-formula-example.png 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Site Explorer can help you to discover the most high-performance piece of content by the number of links, ranks, shares or influence (such as domain influence or page influence).<\/p>\n<div class='cgn-shortcode-anchor' id='2' style='height:40px'>&nbsp;<\/div>\n<h2>2. Generate Over 13k Views by Curating Other People&#8217;s Research<\/h2>\n<p>&nbsp;<\/p>\n<p>Another example of a successful content curation is the article: \u00a0<a href=\"https:\/\/blog.bufferapp.com\/the-ideal-length-of-everything-online-according-to-science%20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong><em>The ideal length of everything online, backed by research on Buffer\u2019s blog<\/em><\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>This one uses the strategy of content sharing out of other people\u2019s research from trusted sources. It gathered all the information on a specific topic, making it the most resourceful content data with information straight from the main source. You can find there info on things \u00a0such as the the ideal length of a tweet offered by Twitter, the ideal length for a headline by KISSmetrics, the ideal length of a blog post by Medium and so on.<\/p>\n<p>&nbsp;<\/p>\n<p>Take a look at the screenshot bellow to spot the success of the blog post mentioned above.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=https:\/\/blog.bufferapp.com\/the-ideal-length-of-everything-online-according-to-science&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14257 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Share-Other-Peoples-Research-1024x503.png\" alt=\"Share Other People's Research\" width=\"1024\" height=\"503\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Share-Other-Peoples-Research-1024x503.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Share-Other-Peoples-Research-300x147.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Share-Other-Peoples-Research-768x377.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Share-Other-Peoples-Research.png 1364w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This original approach, by curating content from the original source, is a great way to attract traffic and create a linkable piece of content on the long term. Making a blog post backed up by research generates a vast amount of views, traffic and user satisfaction.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14258\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Buffer-blog-post-1024x887.png\" alt=\"Buffer blog post\" width=\"1024\" height=\"887\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Buffer-blog-post-1024x887.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Buffer-blog-post-300x260.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Buffer-blog-post-768x665.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Buffer-blog-post.png 1060w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The article above is\u00a0a good example of curated content because it gathers all the statistics for the ideal length on everything that is online. As the name says, it offers examples with the ideal length of a tweet, Facebook post, Google+ headline, ideal width of a paragraph, ideal length of a presentation and so on.<\/p>\n<p>&nbsp;<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">Sharing and discovering content is a huge pillar in every marketer&#8217;s plan of action. When managed correctly and systematically, content can make or break a marketing strategy. But the bigger part the content plays in the marketing strategy, the bigger the pain experienced by the marketers.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14638\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/0-OboIDfT-vh-RgL8Q.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/td>\n<td class=\"author-name\">Yam Regev<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>CMO at <a href=\"https:\/\/www.webydo.com\/features.html\" target=\"_blank\" rel=\"noopener noreferrer\">Webydo<\/a> | Co-Founder at Zest.is<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class='cgn-shortcode-anchor' id='3' style='height:40px'>&nbsp;<\/div>\n<h2>3. Gather Fascinating Images to Create Curated Content<\/h2>\n<p>&nbsp;<\/p>\n<p>Gathering vibrant pictures is another great example of content curation. <strong><em><a href=\"http:\/\/www.boredpanda.com\/coolest-offices-in-the-world\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">12 Of The Coolest Offices In The World<\/a><\/em><\/strong> is an excellent article model of this type of content. The author used vivid photographs to draw the readers&#8217; attention and keep their interest alive. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14263\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-mage-for-content-curation.png\" alt=\"Use mage for content curation\" width=\"744\" height=\"931\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-mage-for-content-curation.png 744w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-mage-for-content-curation-240x300.png 240w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This article had success due to the fact that it collected pictures with offices from around the world and put them together in a great mix up.<\/p>\n<p>&nbsp;<\/p>\n<p>The blog post combined\u00a0all kinds of companies with different types of activities and services such as fundraising, technology, hospitality service, architecture, fashion, toy manufacturing. The list integrated big, well-known names of the online and offline world.<\/p>\n<p>&nbsp;<\/p>\n<p>Another aspect that is quite important is the fact that the article was curated on Bored Panda, a dedicated photography website, and also specifying the source for each photo. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>If we take a look at the data for this page in Site Explorer we can see it generated a lot of links and social shares.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=http:\/\/www.boredpanda.com\/coolest-offices-in-the-world&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14264 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gather-fascinating-images-to-create-curate-content-1024x480.png\" alt=\"Gather fascinating images to create curate content\" width=\"1024\" height=\"480\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gather-fascinating-images-to-create-curate-content-1024x480.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gather-fascinating-images-to-create-curate-content-300x141.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gather-fascinating-images-to-create-curate-content-768x360.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gather-fascinating-images-to-create-curate-content.png 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Before you consider applying this content curation approach you should know a few tips:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>select only high quality pictures to drive engagement;<\/strong><\/li>\n<li><strong>try to post on websites that have a large number of visitors.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_14127\"><\/span>\n<p>&nbsp;<\/p>\n<div class='cgn-shortcode-anchor' id='4' style='height:40px'>&nbsp;<\/div>\n<h2>4. Outreach Content with the Help of Influencers<\/h2>\n<p>&nbsp;<\/p>\n<p>Using influencer marketing technique to curate content can place you on the road to success. The article <em><strong><a href=\"http:\/\/www.socialmediaexaminer.com\/social-media-marketing-tips-pros\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">20 Social Media Marketing Tips From the Pros<\/a><\/strong><\/em> from Social Media Examiner is a strong example of this content curation technique. In the following\u00a0printscreen you can see a preview from the outreach content. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14265\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Social-Media-Examiner-example-curated-content.png\" alt=\"Social Media Examiner example curated content\" width=\"721\" height=\"829\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Social-Media-Examiner-example-curated-content.png 721w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Social-Media-Examiner-example-curated-content-261x300.png 261w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Using a <strong><a href=\"https:\/\/cognitiveseo.com\/blog\/11352\/mention-outreach-techniques\/\">mention outreach technique<\/a><\/strong> can really boost your online presence and bring you awareness. Take a look at\u00a0the screenshot below:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=http:\/\/www.socialmediaexaminer.com\/social-media-marketing-tips-pros\/&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14266 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Outreach-content-with-the-help-of-influencers-1024x403.png\" alt=\"Outreach content with the help of influencers\" width=\"1024\" height=\"403\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Outreach-content-with-the-help-of-influencers-1024x403.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Outreach-content-with-the-help-of-influencers-300x118.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Outreach-content-with-the-help-of-influencers-768x302.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Outreach-content-with-the-help-of-influencers.png 1696w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The thing that makes this article so valuable is the fact that the Pros\/Influencers used real and hands-on examples regarding everything there is about social media through their tips.<\/p>\n<p>&nbsp;<\/p>\n<p>The author collected and published the article into a neat and eye-catching blog post. She observed the guidelines of an outreach article by choosing a particular topic, selecting well-known experts, picking a template and creating an engaging headline.<\/p>\n<div class='cgn-shortcode-anchor' id='5' style='height:40px'>&nbsp;<\/div>\n<h2>5. Make Brand New Content Using Other People&#8217;s Lessons<\/h2>\n<p>&nbsp;<\/p>\n<p><em><strong><a href=\"http:\/\/gizmodo.com\/9-facts-about-computer-security-that-experts-wish-you-k-1686817774\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">9 facts about computer security that experts wish you knew<\/a><\/strong><\/em> is another example of a good content curation strategy for improving SEO.<\/p>\n<p>&nbsp;<\/p>\n<p>Gizmodo made a brand new article using other people\u2019s advice and lessons. For each statement,\u00a0\u00a0the author selected an authority in the industry to back it up. The information is gathered through an in-house research and not through a direct contact with the source\/expert. That is the difference between this method and the previous one &#8211; the way the information was collected.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14268\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gizmodo-content-curation-example.png\" alt=\"Gizmodo content curation example\" width=\"877\" height=\"687\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gizmodo-content-curation-example.png 877w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gizmodo-content-curation-example-300x235.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Gizmodo-content-curation-example-768x602.png 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The good news about this type of curated content is that you could always improve it with new insights, just like the author of this blog post did. At the end of the article he left this note \u201dThis article was originally published in March 2015, and has been updated\u201d so the readers will know that the information is accurate and trustful.<\/p>\n<p>&nbsp;<\/p>\n<p>After a quick analysis\u00a0in the Site Explorer, we can see the data pulled out for this article.<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=http:\/\/gizmodo.com\/9-facts-about-computer-security-that-experts-wish-you-k-1686817774&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14269 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-brand-new-content-using-other-people\u2019s-lessons-1024x415.png\" alt=\"Make brand new content using other people\u2019s lessons\" width=\"1024\" height=\"415\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-brand-new-content-using-other-people\u2019s-lessons-1024x415.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-brand-new-content-using-other-people\u2019s-lessons-300x122.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-brand-new-content-using-other-people\u2019s-lessons-768x312.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-brand-new-content-using-other-people\u2019s-lessons.png 1669w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>It has a natural look and a natural distribution of links and referring domains. The Page Influence is Good, just like the examples we\u2019ve encountered until now. The curated content also gets a large number of social shares, which shows that it is a valuable piece of content. \u00a0\u00a0<\/p>\n<div class='cgn-shortcode-anchor' id='6' style='height:40px'>&nbsp;<\/div>\n<h2>6. Use Visual Interactive Content Ideas for Boring Industries<\/h2>\n<p>&nbsp;<\/p>\n<p>Content doesn\u2019t mean just blog posts, it can also be displayed as video, visual, graphics and so on. Using interactive visual content ideas for boring industries is another content curation strategy. Cardstore by American Greetings, a greeting card retailer, created one of the most interesting\u00a0<strong><a href=\"https:\/\/www.youtube.com\/watch?v=HB3xM93rXbY\" rel=\"nofollow\">birthday cards<\/a><\/strong>\u00a0through a video to celebrate Mother\u2019s Day. \u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14270\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Worlds-Toughest-Job-by-cardstore-1024x695.png\" alt=\"World's Toughest Job by cardstore\" width=\"1024\" height=\"695\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Worlds-Toughest-Job-by-cardstore-1024x695.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Worlds-Toughest-Job-by-cardstore-300x204.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Worlds-Toughest-Job-by-cardstore-768x522.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Worlds-Toughest-Job-by-cardstore.png 1156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The video went viral and social shares, links, mentions started to flow. That happened because the brand used a unique method to deliver a birthday card, not following the traditional way at all.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Below you can see the notable feat of this article.<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=https:\/\/www.youtube.com\/watch?v=HB3xM93rXbY&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14271 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-visual-interactive-content-ideas-for-boring-industries-1024x416.png\" alt=\"Use visual interactive content ideas for boring industries\" width=\"1024\" height=\"416\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-visual-interactive-content-ideas-for-boring-industries-1024x416.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-visual-interactive-content-ideas-for-boring-industries-300x122.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-visual-interactive-content-ideas-for-boring-industries-768x312.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Use-visual-interactive-content-ideas-for-boring-industries.png 1687w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You can see it has lots and lots of links, referring domains and shares on social media channels. The page influence is high and so is the domain influence. That&#8217;s\u00a0a very good sign the video is powerful and has relevant content.<\/p>\n<div class='cgn-shortcode-anchor' id='7' style='height:40px'>&nbsp;<\/div>\n<h2>7. Conduct Intriguing Research Through Videos<\/h2>\n<p>&nbsp;<\/p>\n<p>A\u00a0nice implementation of the method used in the title above can be found in the \u00a0<em><strong><a href=\"https:\/\/www.youtube.com\/watch?v=XjJQBjWYDTs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">#LikeAGirl<\/a>\u00a0<\/strong><\/em>campaign. The brand worked with a documentarian for this video to ask a group of girls and boys what it is like to do different actions \u201clike a girl\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/pdfs.semanticscholar.org\/cf35\/04d7e3a7840e3d9c7b9ad1a5c1d4418a0113.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">study<\/a> showed that girls\u2019 self-esteem drops twice as much than boys\u2019 during puberty and since confidence is a brand equity they used this information in the concept of the video.<\/p>\n<p>&nbsp;<\/p>\n<p>The phrase \u201clike a girl\u201d is used as an insult rather than a good thing. This video tries to change that by asking girls during the puberty period and young girls a few questions: \u201cHow does it look like to throw like a girl?\u201d or \u201cHow does it look like to run like a girl?\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14274\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Like-a-girl-campaign-Always.png\" alt=\"Like a girl campaign Always\" width=\"864\" height=\"811\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Like-a-girl-campaign-Always.png 864w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Like-a-girl-campaign-Always-300x282.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Like-a-girl-campaign-Always-768x721.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The content strategy used by the brand helped it to generate a lot of traffic and views. The idea behind this project &#8211; to encourage and keep girls&#8217; confidence high during puberty &#8211; also contributed to the success of the video. Actually, the study was the basis for this video, supporting the research with the help of the participants and also offering a conclusion.<\/p>\n<p>&nbsp;<\/p>\n<p>The video is not only an experiment, but it also makes a stand in the end and shows what actions can be\u00a0taken in the future. Using this content marketing strategy can offer you a high advantage from an SEO point of view.<\/p>\n<p>&nbsp;<\/p>\n<p>Below you can see the great results for this curated content:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=https:\/\/www.youtube.com\/watch?v=XjJQBjWYDTs&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14275 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Conduct-intriguing-research-through-videos-1024x408.png\" alt=\"Conduct intriguing research through videos\" width=\"1024\" height=\"408\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Conduct-intriguing-research-through-videos-1024x408.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Conduct-intriguing-research-through-videos-300x120.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Conduct-intriguing-research-through-videos-768x306.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Conduct-intriguing-research-through-videos.png 1703w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class='cgn-shortcode-anchor' id='8' style='height:40px'>&nbsp;<\/div>\n<h2>8. Leverage Trending Content Before It Happens<\/h2>\n<p>&nbsp;<\/p>\n<p>If you have news or insight from\u00a0your industry, use it as a leverage to trigger traffic and social exposure in the online world. It is also a quite important aspect in terms of SEO.<\/p>\n<p>&nbsp;<\/p>\n<p>Imagine the next situation. You have a friend who is the biggest guitar lover you know and you find out there will be an exhibition of rare guitars in town.<\/p>\n<p>&nbsp;<\/p>\n<p>How do you think he will feel when you give him this info? Apply this situation for your readers. Offering them fresh and qualitative content is a huge advantage for you to win them over. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>To get inspired you can look for trends or related searches on Twitter, search mentions on <strong><a href=\"https:\/\/brandmentions.com\/\">BrandMentions<\/a><\/strong>, be a member of niche groups on LinkedIn, Google + or any other social media channel related to your business), or publish content from RSS feed, follow posts from GrowthHackers.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14276\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Twitter-trends.png\" alt=\"Twitter trends\" width=\"304\" height=\"455\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Twitter-trends.png 304w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Twitter-trends-200x300.png 200w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For this technique, it is important to search for intriguing news. Take GrowthHackers\u2019s example. As you can see in the next screenshot, they tweeted three times in quick succession about the same topic.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14277\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/GrowthHackers-example.png\" alt=\"GrowthHackers example\" width=\"580\" height=\"336\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/GrowthHackers-example.png 580w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/GrowthHackers-example-300x174.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This is just one example. For sure there are others that can be applied for sharing unseen article strategy.<\/p>\n<p>&nbsp;<\/p>\n<p>To have great results using this method you should pay a lot of attention to the research data stage. Then sort out interesting information you can write about from emails, aggregator services, RSS feeds, books and so on.<\/p>\n<p>&nbsp;<\/p>\n<p>An expert curator is a good researcher, on top of other aspects such as writing, promoting and SEO technicalities.<\/p>\n<p>&nbsp;<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">Quality content curators help us find the content that matters. The best content curators understand their audience and strive\u00a0to only share high-value content that is aligned with their interests.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14640\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/e1AAptXc_400x400.jpg\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/e1AAptXc_400x400.jpg 400w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/e1AAptXc_400x400-150x150.jpg 150w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/e1AAptXc_400x400-300x300.jpg 300w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/td>\n<td class=\"author-name\">Ross Simmonds<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td><em>Founder\u00a0of <a href=\"https:\/\/hustleandgrind.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hustle &amp; Grind<\/a><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class='cgn-shortcode-anchor' id='9' style='height:40px'>&nbsp;<\/div>\n<h2>9. Make User-Generated Content (UGC) a Priority<\/h2>\n<p>&nbsp;<\/p>\n<p>User-generated content is all the content that is created by the user, such as comments, content submission, uploaded images or any other form of transferred public content.<\/p>\n<p>&nbsp;<\/p>\n<p>For example, when a brand asks participants to do something such as uploading images or content in exchange for a prize is a situation of curating content. National Geographic uses this strategy for their <em><strong><a href=\"http:\/\/yourshot.nationalgeographic.com\/\" rel=\"nofollow\">Your Shot<\/a> <\/strong><\/em>project to select the travel photographer of the year.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14280\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-user-generated-content-a-priority.png\" alt=\"Make user-generated content a priority\" width=\"1000\" height=\"647\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-user-generated-content-a-priority.png 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-user-generated-content-a-priority-300x194.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Make-user-generated-content-a-priority-768x497.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You can see for yourself that this curation technique is working just by looking at the results in the Explorer tool:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=http:\/\/yourshot.nationalgeographic.com\/&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14281 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/National-Geographic-Your-Shot-1024x410.png\" alt=\"National Geographic- Your Shot\" width=\"1024\" height=\"410\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/National-Geographic-Your-Shot-1024x410.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/National-Geographic-Your-Shot-300x120.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/National-Geographic-Your-Shot-768x307.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/National-Geographic-Your-Shot.png 1692w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The page authority and domain authority is high, which shows the quality of this type of curation content.<\/p>\n<p>&nbsp;<\/p>\n<p>Another technique would be to use the user-generated content to create new\/fresh blog posts for your brand. For instance, you could use the comments from your users in a new article or your viewers\u2019 questions from the forum in a new blog post.<\/p>\n<p>&nbsp;<\/p>\n<p>Forums themselves are a good example of user-generated content. Fodor\u2019s, the world&#8217;s largest publisher of travel and tourism information, has a whole category of <em><a href=\"http:\/\/www.fodors.com\/community\/europe\/\" rel=\"nofollow\"><strong>Forums<\/strong><\/a> <\/em>for different topics. \u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14282\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Fodos-Forum-UGC-example.png\" alt=\"Fodo's Forum UGC example\" width=\"1007\" height=\"840\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Fodos-Forum-UGC-example.png 1007w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Fodos-Forum-UGC-example-300x250.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Fodos-Forum-UGC-example-768x641.png 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The best part is that it generates a lot of traffic and links. On top of that, they use the forum to push visitors on other pages on the site. As you can see in the previous picture, on the first page of the forum, there is a section with the latest news and features from the website.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=http%3A%2F%2Fwww.fodors.com%2Fcommunity%2Feurope%2F*&amp;m=Ud#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14283 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/User-Generated-Content-Fodors-1024x465.png\" alt=\"User-Generated Content Fodors\" width=\"1024\" height=\"465\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/User-Generated-Content-Fodors-1024x465.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/User-Generated-Content-Fodors-300x136.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/User-Generated-Content-Fodors-768x349.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/User-Generated-Content-Fodors.png 1507w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class='cgn-shortcode-anchor' id='10' style='height:40px'>&nbsp;<\/div>\n<h2>10. Create the Best Go-To Source Content Using Statistical Data<\/h2>\n<p>&nbsp;<\/p>\n<p>Another example that proves content curation is good for SEO comes from Hubspot: <strong><em><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" rel=\"nofollow\">The ultimate list of marketing statistics<\/a><\/em><\/strong>. Creating the best go-to source content using statistical data can lead to traffic generation and social shares boost.<\/p>\n<p>&nbsp;<\/p>\n<p>What makes this article unique is the way the information is organized by\u00a0categories and subcategories, like SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, sales.<\/p>\n<p>&nbsp;<\/p>\n<p>Basically, everything about online marketing gathered from different providers, which makes it a well-documented and excellent go-to source content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14284\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Hubspot-conrent-curation-example.png\" alt=\"Hubspot conrent curation example\" width=\"903\" height=\"787\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Hubspot-conrent-curation-example.png 903w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Hubspot-conrent-curation-example-300x261.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Hubspot-conrent-curation-example-768x669.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You can easily find what you want due to this structure. It is meaningful and organized. The information is easy to read, using bullets, colored graphs, and all those subcategories.<\/p>\n<p>&nbsp;<\/p>\n<p>Another important aspect is the simplicity of this article. It is neat and easy to follow, which is really important these days because nobody has time to follow chunks of text.<\/p>\n<p>&nbsp;<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">One of the main things is simplicity and quality of content, so if we get that right, we hope to remain on track.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14641\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/hqaU5hb-_400x400-150x150.jpg\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/hqaU5hb-_400x400-150x150.jpg 150w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/hqaU5hb-_400x400-300x300.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/hqaU5hb-_400x400.jpg 400w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/td>\n<td class=\"author-name\">Daniel Kempe<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td>Co-Founder\/CEO @ <a href=\"https:\/\/www.quuu.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quuu<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The data pulled out for this article show it is a highly qualitative content and has started to gain more and more links recently.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=https:\/\/www.hubspot.com\/marketing-statistics&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14285 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Create-the-best-go-to-source-content-using-statistical-data-1024x419.png\" alt=\"Create the best go-to source content using statistical data\" width=\"1024\" height=\"419\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Create-the-best-go-to-source-content-using-statistical-data-1024x419.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Create-the-best-go-to-source-content-using-statistical-data-300x123.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Create-the-best-go-to-source-content-using-statistical-data-768x315.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Create-the-best-go-to-source-content-using-statistical-data.png 1655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class='cgn-shortcode-anchor' id='11' style='height:40px'>&nbsp;<\/div>\n<h2>11. Be an Authority in the Industry Through Powerful Case Studies<\/h2>\n<p>&nbsp;<\/p>\n<p>Glassdoor, one of the biggest websites that help people find a job through real reviews from previous employees, conducts in-house analyses and elaborates market trends. They have in-case studies that can really make an impact. For example, <a href=\"https:\/\/research-content.glassdoor.com\/app\/uploads\/sites\/2\/2016\/03\/Glassdoor-Gender-Pay-Gap-Study.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em><strong>Demystifying the gender pay gap: Evidence from glassdoor salary data<\/strong><\/em><\/a> is a really good in-house case study.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14286\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Glassdoor-in-house-case-study.png\" alt=\"Glassdoor in house case study\" width=\"735\" height=\"810\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Glassdoor-in-house-case-study.png 735w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Glassdoor-in-house-case-study-272x300.png 272w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>Glassdoor used data from hundreds of thousands of Glassdoor salaries shared anonymously by employees on the website. One of the aspects why the study was successful is the analyzed topic: the gender pay gap.<\/p>\n<p>&nbsp;<\/p>\n<p>It is very resourceful, examining it based on two approaches, one for workers with similar backgrounds working in similar jobs and, moving forward, one that splits those groups into male and female workers. This type of content curation provides real data information that basically anyone can read at and draw a conclusion out of it.<\/p>\n<p>&nbsp;<\/p>\n<p>Below you can see the link juice collected by this article:<\/p>\n<p><a href=\"https:\/\/explorer.cognitiveseo.com\/?u=https:\/\/research-content.glassdoor.com\/app\/uploads\/sites\/2\/2016\/03\/Glassdoor-Gender-Pay-Gap-Study.pdf&amp;m=U#section\/0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14287 size-large\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Be-an-authority-in-the-domain-through-powerful-case-studies-1024x473.png\" alt=\"Be an authority in the domain through powerful case studies\" width=\"1024\" height=\"473\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Be-an-authority-in-the-domain-through-powerful-case-studies-1024x473.png 1024w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Be-an-authority-in-the-domain-through-powerful-case-studies-300x139.png 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Be-an-authority-in-the-domain-through-powerful-case-studies-768x355.png 768w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/05\/Be-an-authority-in-the-domain-through-powerful-case-studies.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>The content curation process might\u00a0not be very difficult, it just needs a lot of attention if you want to have great results.<\/p>\n<p>&nbsp;<\/p>\n<p>We thought that\u00a0the\u00a0content curation definition or the\u00a0content curation tool might not be in handy all the time. However, some\u00a0content curation examples will help you better understand what it&#8217;s all about.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>To become a good curator you need to have an eagle eye and be a good picker of the topic and the way you expose the curated information. We&#8217;ve written some previous posts on <a href=\"https:\/\/cognitiveseo.com\/blog\/13363\/content-amplification\/\">how to amplify your content<\/a> or how to <a href=\"https:\/\/cognitiveseo.com\/blog\/12701\/copywriting-tips\/\">write a better one<\/a>.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_14127\"><\/span>\n<p>&nbsp;<\/p>\n<p>No matter whether you use the benefit-driven formula, curate other people&#8217;s research,\u00a0use visual interactive content ideas for boring industries,\u00a0leverage trending content before it happens, outreach content with the help of influencers\u00a0or any other example we&#8217;ve mentioned above, you have a good chance to experience these new\u00a0approaches.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>If someone else did it, it means you could experience some good SEO results with these content curation techniques. And the good part is you can find a tremendous\u00a0amount of content on the web you should juggle with.<\/p>\n<p>&nbsp;<\/p>\n<p>As we mentioned before, it is important to know your public&#8217;s interest and to offer content that is relevant to your target audience.\u00a0<\/p>\n<blockquote>\n<p>All of your curation efforts can lead to better performing\u00a0content.<\/p>\n<\/blockquote>\n<p>The previous guide will help you to get started with your content curation process.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>After you carry out your content curation strategy it is mandatory to continue with content distribution and promotion to bring the value and keep\u00a0your article alive. You can start your\u00a0sharing content process right now if you have content you failed to\u00a0promote or that you did promote and is still relevant to your audience in the present. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>This is not a an ultimate guide or a definitive guide to content curation. We tried to offer some examples that really prove the power of content curation. We would be more than happy if you could contribute with\u00a0some more examples.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content curation. You&#8217;ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. &nbsp; How many time did it happen to get a topic idea and start writing on it immediately? And after you&#8217;ve hit published you didn&#8217;t get the expected results. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/14251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=14251"}],"version-history":[{"count":4,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/14251\/revisions"}],"predecessor-version":[{"id":23691,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/14251\/revisions\/23691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media\/14450"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=14251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=14251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=14251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}