{"id":14988,"date":"2017-11-08T13:32:31","date_gmt":"2017-11-08T11:32:31","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=14988"},"modified":"2017-11-28T15:19:29","modified_gmt":"2017-11-28T13:19:29","slug":"high-ranking-content","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/14988\/high-ranking-content\/","title":{"rendered":"Underused Techniques to Identify and Craft High-Ranking Content"},"content":{"rendered":"

We are witnesses to the huge leap content is making nowadays, and we need to adapt our content marketing strategies. We need to stand out in the crowded content space. B<\/span>ut where should we start from?<\/p>\n

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Plato’s\u00a0saying is one many writing talents and content gurus hold dear to, and it goes like this: \u201cThose who tell the stories, rule the world\u201d.\u00a0<\/p>\n

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Content has always been a powerful weapon for whatever those who knew how to wield it were after. Kings knew its importance, historians did too, and now content marketers, big and small, mold it in infinite ways to obtain that successful and attractive mix to make them outstanding in the ever-changing marketing ecosystem.<\/p>\n

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\"Underused<\/p>\n

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Every Google update, be it Panda or Penguin, drew the digital marketing industry closer to the tipping point where content is now king. If links used to be the first and foremost factor in ranking higher and dictating the success of a brand, now content is.<\/strong><\/p>\n

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Today content is more pregnant than ever. It is the one thing that is going to make the difference in a really hectic noisy market place.<\/p>\n<\/blockquote>\n

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Tools come in handy in this type of situations. BrandMentions <\/a><\/strong>can provide the information for your content to rank higher in Google, learn from your competitors’ tactics and success strategies, and reveal popular keywords. For moments when things get tougher, we’ve created a personal content assistant.<\/p>\n

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Our Keyword Tool<\/a><\/strong> gives access to keywords and articles written on the topic entered in the search, suggests you techniques in making your content perform better and assists you in delivering that top-notch piece of content. Following Content Assistant recommendations comes in handy for content creation\u00a0because it shows you the evolution of your content (through the content performance score).<\/p>\n

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We made some research and here are some tactics to create high-ranking content:<\/p>\n

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    \n
  1. How to Identify and Craft Stellar Content (Case Study Release)<\/a><\/strong>\n
      \n
    1. Dig into Your Competitor\u2019s Success Strategies<\/a><\/strong><\/li>\n
    2. Feed Your Readers with Relevant and Consistent Stories<\/a><\/strong><\/li>\n
    3. Gain Insights on Your Competitors’ Content Performance<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n
    4. How to Keep Up With the Content Marketing Industry Nowadays<\/a><\/strong>\n
        \n
      1. Use Social Amplification Strategies to\u00a0Outperform Your Content<\/a><\/strong><\/li>\n
      2. Implement Various Types of Content to Fit People’s Need<\/a><\/strong><\/li>\n
      3. Follow Amazon’s Social Strategy to Create a Community<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n
      4. How Content Has Evolved In Time<\/a><\/strong>\n
          \n
        1. Before and After the Algorithm Change<\/a><\/strong><\/li>\n
        2. Use Tips That Make Content Win the Lottery<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
           <\/div>\n

          1. How to Identify and Craft Stellar Content<\/strong><\/h2>\n

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          Yes, content is eating the world and we all need to adapt and make changes and improvements in our marketing strategies so to hit that big leads we all crave for.<\/p>\n

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          With the proper search engine optimization tools, you can deal with content the way you need, and turn the odds in your favor. BrandMentions<\/strong><\/a> and Keyword Tool<\/strong><\/a> come with a full set of features and tools meant to change the game once you start using them.<\/p>\n

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          Content marketing doesn’t happen overnight, especially with its continuous reinvention and advancement of technology. To best illustrate how you can improve your content and make it outstanding among so many other pieces of content out there, we will use the formerly mentioned tools, namely BrandMentions and Keyword Tool.<\/p>\n

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          After all this content revelation, three steps we need to follow:\u00a0<\/p>\n

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          1.1 Dig into Your Competitor’s Success Strategies<\/strong><\/h3>\n

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          It’s time you stopped making content that nobody engages with. You need to learn two things:\u00a0<\/p>\n

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          1. Who’s there to take lessons from?<\/li>\n
          2. How are my brand and content performing?<\/li>\n<\/ol>\n

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            1.<\/strong> Deploy a topic search that’s representative to your niche and see who’s out there doing the same thing as you.<\/strong> Using the right tool in digging your competitors’ success strategies is game changing.\u00a0<\/p>\n

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            After seeing who the competitors in the niche are, start analyzing each of them. See how many brand mentions they’ve got, the performance score, and social shares of their pieces of content, and try to figure out what strategies they use, and go outrun them, while still being authentic.\u00a0<\/p>\n

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            We compared two grand names in the computer industry and we tried to see how their brand and content is performing while being mentioned by other websites. We sought to see the number of mentions, type of webpages – either authoritative or low-quality page – performance score, and social shares. Plus, we wanted to see if mentions and their context were fitting the brands and were confirming their quality. The chosen brands were Apple and Microsoft.\u00a0<\/p>\n

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            \"Microsoft<\/a><\/p>\n

            \"Apple<\/a><\/p>\n

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            BrandMentions shows that Apple holds the highest number of mentions. The top results are quite relevant, given the authority of the websites, namely iTunes, New York Times, CNET, or Huffington Post.\u00a0<\/p>\n

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            2. Keyword Tools can easily show you monthly search volume for your query,\u00a0keyword suggestions filtered by relevancy, number of words, CPC and other topic groups.<\/strong><\/p>\n

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            \"apple<\/a><\/p>\n

            After seeing Google’s top results for your targeted keyword, see how your content would rank and perform among all the content that’s already there and occupying those first spots in search engine results. It is a real benefit to see\u00a0relevant content and help you create the best content out there.<\/p>\n

            \"Screenshot<\/a><\/p>\n

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            Keyword tool comes in handy and proves to be the content assistant your content lacks.\u00a0After analyzing top used keywords in the niche and entering them in your body of text, enter your article in the semantic content optimization sector and see how your content performs.<\/p>\n

             <\/p>\n

            \"check<\/a><\/p>\n

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            1.2 Feed Your Readers with Relevant and Consistent Stories<\/strong><\/h3>\n

             <\/p>\n

            You need to pull yourself together and sort your content by engagement metrics so to bring all the bits that keep people around your brand the longest to the top.\u00a0<\/p>\n

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            As mentioned before, social media holds a great deal of the content available online. Therefore using BrandMentions, see how others perform on social media, and create, provide and feed your readers with relevant and consistent stories. An audience that was previously clearly outlined and given a clear purpose will answer to and engage with your content.\u00a0<\/p>\n

             <\/p>\n<\/span>\n

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            For the time being, BrandMentions offers you deep insight on social networks such as Twitter and Youtube, planning to extend its action area to other networks as well. The Keyword Tool doesn’t fall short and covers the same social networks as well, apart from the whole wide web.\u00a0<\/p>\n

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            1.3 Gain Insights on Your Competitors’ Content Performance<\/strong><\/h3>\n

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            Needless to say this once again, metrics and analyses will do the job. Keyword Tool allows you to gain deep insight on your competitors’ ranking score, used keywords, number of words, and also to check their page and domain performance. Just in case you’ll want to see whom you’re against (the screenshots above are a perfect illustration of what we’re saying here).<\/p>\n

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            Oh, and metrics, metrics, metrics everywhere. In order to make your content a hit, you’ll need to work your piece of content till it’s shinier than a diamond.<\/p>\n<\/blockquote>\n

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            The keyword explorer, ranking analysis, and content assistant tools Keyword Tool are working together to accomplish just that.\u00a0Improving your content marketing approach could not get any easier with the right tools.<\/p>\n

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            And with a good pinch of creativity, things will surely work out. As content marketers, we know that creativity wins over the cost of production. And style as well.<\/p>\n

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            Just look at TechCrunch’s story. TechCrunch is a leading technology media publication, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. But all started from way less. Michael Arrington<\/strong><\/a> created a blog out of a hobby – sharing information about the companies that were making a difference in the\u00a0world of web. Now it’s the leading\u00a0online publisher of technology news in the world.<\/p>\n

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            It’s the dream of any entrepreneur to get featured and displayed to the\u00a0large amount of tech players following TechCrunch. The secret is this: cadence, style, and proper content management. You can find more here<\/a><\/strong>.<\/p>\n

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            2. How to Keep Up With the Content Marketing Industry Nowadays<\/strong><\/h2>\n

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            As if content available on the web was not enough, social networks have long started to\u00a0record considerably higher rates in delivered content\u00a0compared to that of the web.\u00a0<\/p>\n

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            2.1 Use Social Amplification Strategies to\u00a0Outperform Your Content<\/strong><\/h3>\n

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            We are witnessing a huge leap in technical usage and capabilities. People are increasingly using their phones for everything. Thus, it’s more likely that content should be created there than offline.<\/p>\n

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            What’s more, social networks seem to have taken over every information sector and content-driven institution. Journalism, banking systems, personal histories, political campaigns, leisure industry, retail, and even government and security, all are filtered through social media first.<\/p>\n

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            Interesting enough is that social media was not intended to become the shortest press release or primary marketing ad medium, yet many companies use it this way.\u00a0<\/p>\n

             <\/p>\n