{"id":15076,"date":"2017-08-16T14:04:57","date_gmt":"2017-08-16T11:04:57","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=15076"},"modified":"2020-12-10T17:09:20","modified_gmt":"2020-12-10T15:09:20","slug":"social-media-strategy-tips","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/15076\/social-media-strategy-tips\/","title":{"rendered":"Killer Tips for a Powerful Social Media Strategy"},"content":{"rendered":"

Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In other words, money in your pocket.<\/p>\n

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\"Social-media-strategy-tips\"<\/p>\n

It’s a fact that social media has grown in influence and attracted more users in the past few years.\u00a0 That’s why if you have a website and an online brand, you need to get people exposed to it.<\/p>\n

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Social networks bear the gift of being the glue between brands and audience. Your social presence will help establish a real palpable relationship with your followers.<\/p>\n

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Creating content is only one part of the content marketing plan; promoting the content is the other essential part, and a social media following is incredibly useful in this regard.<\/p>\n

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Only with a proper social media content strategy, social media team mindset, and metrics, you’ll get your social media marketing efforts rewarded.\u00a0We’ve put together a step-by-step guide to improve your social media following and honestly, we think it really works:<\/p>\n

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  1. Define Your Social Media Strategy<\/a><\/strong>\n
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    1. Establish an Objective<\/a><\/strong><\/li>\n
    2. Social Media Networks You Need to Pinpoint on Your Roadmap<\/a><\/strong><\/li>\n
    3. Be Organized with Your Social Media Strategy<\/a><\/strong><\/li>\n
    4. Tips on Succeeding with Your Social Media Strategy<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n
    5. Be Culturally Aware \u2013 Mind the Differences and Diversity<\/a><\/strong>\n
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      1. Keep an Eagle Eye on Trending Hustle and Bustle<\/a><\/strong><\/li>\n
      2. You Need to Earn Your Following<\/a><\/strong><\/li>\n
      3. Risks Triggered by a Brand’s Lack of Cultural Awareness<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n
      4. Adopt a ‘Give Back’ Mentality<\/a><\/strong>\n
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        1. Receptiveness Draws Traffic and Social Media Influencers<\/a><\/strong><\/li>\n
        2. Apply the Pareto Principle to Your Social Media Strategy<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n
        3. Inject Emotion into Your Social Media Messages<\/a><\/strong><\/li>\n
        4. Get Personal, Show Something of Yourself<\/a><\/strong>\n
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          1. Tell Stories<\/a><\/strong><\/li>\n
          2. Pictures Show Who You Are<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n
          3. Be Transparent and Honest<\/a><\/strong><\/li>\n
          4. Be Different While Obeying the Rules<\/a><\/strong><\/li>\n
          5. Conclusion<\/a><\/strong><\/li>\n<\/ol>\n

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            Social media marketing may look fairly simple – a sign up here, some posts and links there, and that’s it. But things are way more twisted than they look. Having a good reach and a notable influence in your industry is a great asset, but hardly easy to acquire. Therefore, it’s high time you learned some tips and tricks to help you on your way up to social media glory.<\/p>\n

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            1. Define Your Social Media Strategy<\/strong><\/h2>\n

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            Your social media strategy should be guided by your overall marketing objective, and yes, you absolutely need one. Before you can use social media to build a fan base, you need to define what your social media strategy is.\u00a0Here’s a clarifying movie about crafting the social media strategy<\/a> for your business.<\/p>\n

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            1.1 Establish an Objective<\/strong><\/h3>\n

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            You should first understand why you need to have a social media presence. What are your goals and objective? This will help you define a correct strategy.<\/p>\n

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            Most people create a social media presence because they think it\u2019s the thing to do, \u201ceveryone else is doing it, so why shouldn\u2019t I\u201d. But to use social media tools effectively, you need to know exactly what you are going to use them for.<\/p>\n

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            Define your goals and objective, ensure you know how each platform works, what audience section you can find there, and why you’d be posting there.\u00a0<\/p>\n

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            Anytime you feel lost and need some guidelines on the primary principles to look after in your goals, follow\u00a0the S.M.A.R.T. goals<\/a><\/strong>\u00a0structure. Your social media goals should be specific, measurable, achievable, relevant, and time-bound.\u00a0<\/p>\n

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            Once you have the correct strategy in place it will be easier to build your following, as all social media activity will feed into these objectives.\u00a0<\/p>\n

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            1.2 Social Media Networks You Need to Pinpoint on Your Roadmap<\/strong><\/h3>\n

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            We, content marketers, need to first identify our audience out of millions and billions of social media consumers across the globe. Think of platforms your audience is more likely to be on and gear your social media strategy forces towards them.<\/p>\n

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            Facebook, Twitter, LinkedIn, Youtube, Google+, Instagram, and Pinterest are the social media channels most used by brands, on average. Ticking them on your list will ease your way to connect with people, help you grow as a brand, and eventually give you notable ROI.<\/p>\n

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            Moreover,\u00a0strong presence on social networks is correlated with better rankings<\/a><\/strong>.\u00a0Search engines quickly index Facebook, Twitter, and Google+ profiles and posts. Just check the below chart from one of our case studies we conducted.<\/p>\n

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            \"Social<\/p>\n

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            Today,\u00a0Facebook<\/a><\/strong>\u00a0is the most popular social network \u2013 make your first bet on it and list it in your social media strategy. We checked links and referring domains from Facebook, and compared them to the other social media platforms, and here’s the proof.<\/p>\n

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            \"Facebook<\/p>\n

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            \"Twitter<\/p>\n

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            \"Linkedin<\/p>\n

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            \"Google<\/p>\n

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            You can keep your following engaged with constant status updates made at a comfortable rate, news, trending topics in your niche posts, free tips, contests and so on.\u00a0Here are some golden tips<\/a>\u00a0<\/strong>for you to use on Facebook, tips that can bring you consistent page rankings.<\/p>\n

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            Twitter<\/a>\u00a0<\/strong>comes second (otherwise first for many brands) and carries plenty of benefits. Twitter is a powerful micro-blogging site, it’s addressing large audiences, its hashtags are reaching a large mass of users, while with the reply and mention \u201c@\u201d techniques you can create and maintain bonds in your industry.<\/p>\n

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            LinkedIn<\/a><\/strong>\u00a0addresses a smaller audience, but a rather qualitative and refined, professional one. This is where you pitch your business and make a good impression among followers and influencers in the same industry.\u00a0<\/p>\n

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            Google+<\/a><\/strong>\u00a0has a notable impact on SEO, while most brands and companies in the world wide market have an account on it.<\/p>\n

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            1.3 Be Organized with Your Social Media Strategy<\/strong><\/h3>\n

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            A social media strategy asks for structure, planning, scheduling, and clear-set benchmarks. There are social media marketing tools in this world addressing such needs, and the ones we think about are known as social media marketing editorial calendars.\u00a0<\/p>\n

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            Social media management tools help you organize all that hustle and bustle of a daily multi-social media platform activity, namely\u00a0blog posts, events, releases, news, surveys, game, contest, and others.<\/p>\n

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            HootSuite, Sprout Social, or Buffer are the most popular social media automation tools at the moment. Providing both web and mobile apps, they are constantly updating according to present market requirements and needs.<\/p>\n

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            \"HootSuite\"<\/p>\n

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            \"Sprout<\/p>\n

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            1.4 Tips on Succeeding with Your Social Media Strategy <\/strong><\/h3>\n

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