{"id":15236,"date":"2017-08-09T13:34:07","date_gmt":"2017-08-09T10:34:07","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=15236"},"modified":"2017-08-10T11:12:32","modified_gmt":"2017-08-10T08:12:32","slug":"greenlane-content-boost-rankings","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/15236\/greenlane-content-boost-rankings\/","title":{"rendered":"How Greenlane Agency Boosted Their Rankings in Just a Couple of Days"},"content":{"rendered":"

This is a TRUE & SUCCESSFUL story from Bill Sebald \u2013 founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.<\/p>\n

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Within 24 hours, we saw our rank improve from #5, \u00a0for one of the term we were optimizing for, to #2 in the search engines.<\/em><\/p>\n

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\"greenlane<\/p>\n

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Background<\/h2>\n

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As an agency, we are always dealing with clients that face all kinds of issues, insignificant search rankings, low quality content, few social shares on social media, poor internal link optimization, low conversion rates, slow loading time for a website, defective link building techniques used and so on. Yet, regardless of the problem they are facing, rankings have always been a focus point.<\/p>\n

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The biggest advantage I\u2019ve experienced using the tool is the permission to build better blog posts and content pieces with insights from the SERPs we’re aiming to target. And content has a high importance among other Google ranking factors.<\/p>\n

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For as long as I remember, quality content has always had higher value and can assure a great number of organic traffic.<\/p>\n

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It’s a good resource for onpage SEO to have on hand for a sanity check to ensure you’re covering all relevant topics in our content marketing plan.<\/p>\n\n\n\n\n\n
The tool was very simple and easy to use. It did not take long to understand how it worked.<\/td>\n<\/tr>\n
\"Bill<\/td>\nBill Sebald<\/td>\n<\/tr>\n
Founder at Greenlane<\/a> \/ @billsebald<\/a><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

It takes a different angle by letting you see multiple SERP results and their contents, which is something that not many other tools have. You can easily use it to optimize your site and boost the ranking of your website.<\/p>\n

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The USP for this tool is the insights you get en masse<\/em> about the SERPs you’re optimizing for (topics being covered, intent, etc.).<\/p>\n

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\u00a0Content Optimization Process<\/h2>\n

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We started using cognitiveSEO\u2019s Keyword Tool & Content Assistant<\/a><\/strong> for old blog posts optimizing purposes. We chose the article posts that performed well for us and tried to optimize them using the tool.<\/p>\n

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So basically our new approach on the content creation for the improved version was a quick process. We got a baseline score of the content and then worked on improving it by including some of the topics found in the SERPs that we hadn’t previously included in the write-up.<\/p>\n

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We went through about 4-6 iterations of our copy until we hit a good content performance.<\/p>\n

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The step-by-step guide for improving your search ranking and content performance at once is simple:<\/p>\n

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