{"id":17851,"date":"2018-03-22T13:26:06","date_gmt":"2018-03-22T11:26:06","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=17851"},"modified":"2026-03-19T10:17:34","modified_gmt":"2026-03-19T08:17:34","slug":"13-off-page-seo-techniques","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/17851\/13-off-page-seo-techniques\/","title":{"rendered":"13 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness"},"content":{"rendered":"

If you want to raise true brand awareness and drive massive organic traffic to your website, then you’re in need of some really effective off-page SEO practices. Big time. There’s little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to drive organic traffic to their site from an off-site SEO point of view. That’s where the idea of writing a complete off-page SEO techniques checklist came from. Hope it’ll lend you a helping hand in your digital marketing endeavors.<\/p>\n

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\"Off_Page_seo_checklist\"<\/p>\n

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Most user searches are made because of two reasons: to find information (informational query<\/em>), or to find information and<\/em> buy (commercial query<\/em>). You need both types of users – the ones who seek information, and the ones who want to buy –<\/span>\u00a0because either case is a win-win situation: you’ll either convert them into customers, or you’ll win yourself some long-term subscribers.<\/p>\n

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It’s time you knew the off-site SEO tactics by their name, hence we crafted and put together a complete checklist of everything you should aim at in your SEO endeavors:<\/p>\n

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  1. Link Building is King<\/a><\/strong><\/li>\n
  2. Harness that Social Media Power<\/a><\/strong><\/li>\n
  3. Add an RSS Feed Subscription Box\u00a0<\/a><\/strong><\/li>\n
  4. Don\u2019t Shy from Blog Commenting<\/a><\/strong><\/li>\n
  5. Guest Posting is Still Hot<\/a><\/strong><\/li>\n
  6. Forums Posting Is a Thing<\/a><\/strong><\/li>\n
  7. Build Trust\u00a0<\/a><\/strong><\/li>\n
  8. Incorporate Videos and Images<\/a><\/strong><\/li>\n
  9. Build Relationships with Webmasters\/Influencers<\/a><\/strong><\/li>\n
  10. Be Present On the Web<\/a><\/strong><\/li>\n
  11. Craft a Sparkling Brand Image<\/a><\/strong><\/li>\n
  12. Document Sharing Is Good for You<\/a><\/strong><\/li>\n
  13. PR Promo Game<\/a><\/strong><\/li>\n<\/ol>\n

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    First, let’s take an off-site SEO tour<\/h3>\n

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    Before we could even talk about off-page SEO, we should revise our knowledge on\u00a0what SEO is in the first place. Although this might sound redundant (after all, this is how you landed on our blog, already knowing what SEO is and its very workings), we shall draw a quick picture of what SEO means today. Search engine optimization (SEO) stands for the entire cumulus of search marketing efforts meant to make websites and online presence stand out both in search engines’ and users’ eyes. SEO should make your\u00a0brand shine in a sea of other brands, all fighting to get among the first position in SERPs. Furthermore, it seeks to satisfy users’ thirst for fresh, high-quality, relevant, and useful information.<\/p>\n

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    You can\u2019t just \u2018SEO\u2019 your website and be done. It\u2019s a forever moving goal post.<\/td>\n<\/tr>\n
    \"stoney-degeyter\"<\/td>\nStoney degeyter<\/td>\n<\/tr>\n
    Digital Marketer\u00a0@StoneyD<\/span><\/a> \/ polepositionmarketing.com<\/a><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    SEO is an entirely different and exclusive language used by marketers and webmasters to communicate with the search engines. It’s a language bridge between humans and robots if you will. SEO rhymes with\u00a0friendliness, credibility, authenticity, quality, transparency, fairness, optimization, variety and more. Also, SEO is divided into two main categories: on-page and off-page SEO. What Google asks, SEO strives to deliver.<\/p>\n

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    What’s more, search engines, in general, take into account many factors when ranking a website: on-page SEO, off-page SEO, and other important Google-backed factors<\/a><\/strong>.<\/p>\n

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    \"off-page-pie\"

    Source: copyblogger.com<\/p><\/div>\n

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    On-page SEO techniques can refer to loads of things and practices, and it includes optimized titles and snippets<\/a><\/strong>, search-friendly URL structures, friendly navigation – breadcrumbs, user sitemaps -, internal links, text formatting – h1, h2, bold, etc -, user-friendly 404 pages, accelerated pages in terms of loading, mobile-optimized pages, high-quality fresh content<\/a><\/strong>, image optimization<\/a><\/strong> – image size, proper image names, ALT tag -, external links to relevant sites (not broken) etc.\u00a0<\/p>\n

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    Off-page SEO refers to optimization activities you can do outside the boundaries of your website.\u00a0Anything taking place outside\u00a0of your website and contributing to your ranking is considered off-site SEO: social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), so on, so forth.<\/p>\n

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    Also called off-site SEO, this type of search engine optimization\u00a0gives search engines a glimpse as to how people and digital entities across the Globe and Internet read your website’s overall features. Off-page SEO rhymes with words like link building or promotion activities, yet the whole thing isn’t just about links, but about a whole lot more. We’ll expand on it a bit later on.<\/p>\n

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    By deploying better off-page SEO techniques means you are trying to prove to your readers and search engines that your site is trustworthy, authentic, relevant, and could very well be popular in your industry. The benefits triggered by good off-page SEO tactics are multiple, but let’s name a few: increase in rankings, increase in PageRank, more visits, more social media mentions, and more visibility.<\/p>\n

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    On-page is active doing, while off-page is somehow passive, as it comes AFTER you\u2019ve worked hard to deliver quality and uniqueness. In terms of outcome, what happens off-page is more important and valuable than what\u2019s on-page. Having a truly rich fresh content and a user-friendly website but no following, likes, share, mentions, or links across the web, is nonsense and futile.
    \nHowever, the on-page SEO greatly influences the future of the off-page SEO. That’s why the end result has to be considered before starting an activity, not after you’ve already done it.\u00a0Start with on-page first, and then jump to off-page SEO.<\/p>\n

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    Search engines might change the way their algorithms work, or ranking factors might shift to new ones or follow a new order, but off-site SEO will still matter. Because businesses need thumbs up from readers, as well as linking fellows. The user perception of your own site worthiness and quality is of paramount importance to you. The key to winning them is to build the best product out there, not just another one on the market, and consequently, the off-page SEO would naturally do the work – people would talk about you because they are already converted or drawn to you.<\/p>\n

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    Without further ado, let’s get to the ultimate off-page SEO techniques checklist and learn some lessons for future marketing strategies.<\/p>\n

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    1. Link Building is King<\/h2>\n

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    Build and chase quality links<\/strong>. That’s the first and most important thing to remember about links. According to our SEO terms glossary<\/a><\/strong>, “NoFollow is an attribute webmasters can use when linking to a website that tells search engines to essentially ignore the link. Social networks are notorious for using NoFollow links when linking to external websites. Links without the NoFollow attribute are referred to as DoFollow”. If you’re wondering actually what impact do NoFollow links have on your website<\/a><\/strong>, here are some actionable data and tips, all backed up by case studies and Google\u2019s position in this matter.<\/p>\n

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    Link building is the most popular marketing technique deployed by professionals all over the world. It’s the most desired outcome of all – ok, to some<\/em> extent.\u00a0 It is so important that, even though Google suggests that content is the #1 ranking factor, it’s often preferred by the masses over the principle of crafting and providing quality fresh content. Yet, content is still contributing a lot to your linking strategy.<\/p>\n

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    To attract links naturally, you\u2019ll need extraordinary content\u2014truly the best of the best\u2014and a heck of a good promotion plan to make that content visible to the right people.<\/td>\n<\/tr>\n
    \"jason-demers-link-building-offsite-seo\"<\/td>\nJason Demers<\/td>\n<\/tr>\n
    Forbes and HuffPost Writer @jaysondemers <\/a>\/ audiencebloom.com<\/a><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    Links are translated as votes or applause to your website, an overall appreciation of your brand. The same link building effort contributed to the rise of what’s known today as black hat SEO.<\/em> Sometimes, people are so desperate to gather links that they start playing with fire and perform the following:\u00a0forum signatures, enroll your website in content directories, link exchange schemes, link networks, blog directories, comment link (a.k.a. comment signature), article directories, and so on.<\/p>\n

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    There are things that make a referring domain, hence a link, valuable (or not<\/em>), and this are: popularity, topic match between the two domains tied by a link (is the link relevant?), anchor text, link freshness, website trustworthiness, domain authority (DA) and\/or page authority (PA), and no. of links used by the \u201csender” page. Hence, pay attention to whom you’re linking to and how you’re doing it.<\/p>\n

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    Three main types of links populate the web:<\/p>\n