{"id":18192,"date":"2018-04-03T12:40:18","date_gmt":"2018-04-03T09:40:18","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=18192"},"modified":"2019-05-15T10:52:48","modified_gmt":"2019-05-15T07:52:48","slug":"image-seo-tips","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/18192\/image-seo-tips\/","title":{"rendered":"8 Effective Image SEO Tips Every Digital Marketer Should Know"},"content":{"rendered":"

Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it\u2019s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help\/complement your SEO efforts<\/strong>?<\/p>\n

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We shouldn’t add pictures to our content for the sake of having something to break our content and create more lines. That\u2019s not the recommended way to use visual content.\u00a0There are lots of situations when pixels are sacrificed and pictures have a bad-looking aspect. Why should some innocent pictures end up pixelated after compression when there are lots of other ways to optimize images and still keep the visual aspect? So, we gathered the most important tips that will help you not only optimize the images for SEO but also speed up your website and help you in your SEO endeavour.<\/p>\n

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  1. Choose the Right Image Format<\/a><\/strong><\/li>\n
  2. Optimize Image File Weight<\/a><\/strong><\/li>\n
  3. Save Images at Smaller Resolutions<\/a><\/strong><\/li>\n
  4. Resize Images to Scale<\/a><\/strong><\/li>\n
  5. Reduce the File Size Using Plugins<\/a><\/strong><\/li>\n
  6. Remove Any Irrelevant or Unneeded Metadata<\/a><\/strong><\/li>\n
  7. Name Your Images and Add Alt Descriptions for SEO Success<\/a><\/strong><\/li>\n
  8. Use SVG Files to Have a Higher Clarity and Lighter Website<\/a><\/strong><\/li>\n<\/ol>\n

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    Our previous researches and case studies about the connection between images and SEO<\/strong><\/a> got us to this image optimization topic. We discovered then that Google can read text from images, which can have huge implication\u00a0in rankings and Google Image Search world in the future.<\/p>\n

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    It is highly possible that in the very near future, Google will probably change the algorithms regarding the way it will rank images. That change will dramatically impact the search, and thereby the SEO world. Especially since Google is using the object detection in images<\/a><\/strong>. Therefore, it is best to be prepared and follow our next image SEO tips to help Google \u201cread\u201d & rank your images in the near future.\u00a0<\/p>\n

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    1. Choose the Right Image Format<\/strong><\/h2>\n

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    There are multiple file types for visual content, each serving for a different purpose. If you choose the right file, it will turn out to be a huge improvement. For web, you can choose:<\/p>\n