{"id":18856,"date":"2018-05-17T12:03:30","date_gmt":"2018-05-17T09:03:30","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=18856"},"modified":"2018-05-17T13:46:37","modified_gmt":"2018-05-17T10:46:37","slug":"gianluca-fiorelli","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/18856\/gianluca-fiorelli\/","title":{"rendered":"Gianluca Fiorelli on Why Anchor Texts Still Matter for Google"},"content":{"rendered":"<p>A new episode of cognitiveSEO Talks &#8211; On Search and Traffic, brings a new topic and a highly experienced professional: <strong>Gianluca Fiorelli<\/strong>.\u00a0<span style=\"font-weight: 400;\">SEO Strategist and International SEO Consultant at ILoveSEO.net, Gianluca is working in the web marketing field since 2003. That\u2019s about 15 years which means a lot in the digital marketing field. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>In the current cognitiveSEO Talk, Gianluca Fiorelli speaks openly about SEO audits, link and content building, how CTR works and top things any digital marketer seeking high ranks should start doing.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe width=\"100%\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/UcQoiAjBO6Y\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCQMrMnn9ySK7ieo3fi9bsZA?sub_confirmation=1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18341\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2018\/04\/bt-subscribe-to-youtube.png\" alt=\"subscribe to cognitiveSE) youtube channel\" width=\"418\" height=\"54\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2018\/04\/bt-subscribe-to-youtube.png 418w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2018\/04\/bt-subscribe-to-youtube-300x39.png 300w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/444843501&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Gianluca&#8217;s\u00a0road to the SEO world was not a smooth one, but it was definitely a successful one. He\u00a0worked in the TV field for almost 11 years and was the Head of Programming of a Movie Channel. A professional twist brought him where he is today:\u00a0a respected SEO consultant and Web Strategist, specialized in Inbound Marketing and International SEO.<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">You don&#8217;t have to go crazy and reinvent the wheel by creating new content and doing a huge campaign for having a bigger link profile or struggle to get 1 million visitors in five weeks.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img decoding=\"async\" class=\"aligncenter wp-image-16854 size-full\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/gianluca-fiorelli.png\" alt=\"Gianluca Fiorelli\" width=\"50\" height=\"50\" \/><\/td>\n<td class=\"author-name\">GIANLUCA FIORELLI<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td><em>International SEO senior consultant \u00a0<strong><a href=\"https:\/\/twitter.com\/gfiorelli\" target=\"_blank\" rel=\"nofollow\">@gfiorelli1<\/a> \/ <a href=\"http:\/\/iloveseo.net\" target=\"_blank\">iloveseo.net <\/a><\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Most often, you&#8217;ll hear people addressing to Gianluca as an expert in Search, Content and Social Media Marketing; yet, he likes to simply define himself as a Digital Marketer. His main specialties are: SEO\/SEM, Branding and identity, eMarketing expertise, Internet Domains&#8217; legislation, Audiovisual copyright market, audiovisual production, Internet design and usability. We&#8217;re pretty sure you&#8217;ll love the talk just as much as we did and you&#8217;ll have a lot to learn from it.\u00a0<\/p>\n<table class=\"author-quotes\" width=\"100%\">\n<tbody>\n<tr class=\"author-quote-row\">\n<td class=\"author-text\" colspan=\"2\">\u00a0You should look for what keywords you are ranking from positions 11 to position 20 and optimize those pages to push them on the first page.<\/td>\n<\/tr>\n<tr>\n<td class=\"author-image\" rowspan=\"2\"><img decoding=\"async\" class=\"aligncenter wp-image-16854 size-full\" src=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2017\/12\/gianluca-fiorelli.png\" alt=\"Gianluca Fiorelli\" width=\"50\" height=\"50\" \/><\/td>\n<td class=\"author-name\">GIANLUCA FIORELLI<\/td>\n<\/tr>\n<tr class=\"author-description-row\">\n<td><em>International SEO senior consultant \u00a0<strong><a href=\"https:\/\/twitter.com\/gfiorelli\" target=\"_blank\" rel=\"nofollow\">@gfiorelli1<\/a> \/ <a href=\"http:\/\/iloveseo.net\" target=\"_blank\">iloveseo.net <\/a><\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong>\u00a0Tackled Topics:\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Gianluca&#8217;s experience in web marketing strategy<\/li>\n<li>What does semantic SEO mean<\/li>\n<li>The connection of search entities and the\u00a0probability score\u00a0<\/li>\n<li>How Google is considering a link inside the content<\/li>\n<li>Is great content all we need to get higher rankings?<\/li>\n<li>The biggest ranking signal Gianluca is focusing on when he performs content optimization<\/li>\n<li>The &#8220;miracles&#8221; of CTR<\/li>\n<li>Everything that is viral is ranking on the first page?<\/li>\n<li>On-page optimization tips<\/li>\n<li>3 actions everyone\u00a0should focus on website optimization: review the architecture of a website, use schema, re-optimize content for keywords ranking on the second page<\/li>\n<li>The biggest mistake and the greatest achievement\u00a0of Gianluca&#8217;s career<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>\u00a0\u00a0<strong>Top 10 Marketing Nuggets:<\/strong>\u00a0\u00a0<\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Link building is not only for brand positioning, increasing referral traffic, improving your page rank, but also for having lots of other opportunities to create relationships with big brands\/websites. <a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=5m28s\"><strong>5:28<\/strong><\/a><\/li>\n<li>In a Penguin live Era, Google is still giving a lot of importance to the anchor texts. <strong><a href=\"https:\/\/youtu.be\/URreoNeyh7c?t=529\">8:49<\/a><\/strong><\/li>\n<li>A link is good if it is contextual. That is the best way to spot toxic links, as well.\u00a0<strong><a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=12m23s\">12:23<\/a><\/strong><\/li>\n<li>Great content is that type of content that answers efficiently to a query intent.\u00a0<strong><a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=13m29s\">13:29<\/a><\/strong><\/li>\n<li>Google is not focusing on one single factor in ranking. We are putting a lot of emphasis on content and searching terms, but officially there are other 197 ranking factors. <a href=\"https:\/\/youtu.be\/URreoNeyh7c?t=998\"><strong>16:38<\/strong><\/a><\/li>\n<li>Traffic is not a ranking factor. <strong><a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=21m27s\">21:27<\/a><\/strong><\/li>\n<li>Improving the CTR will give to that page a boost in rankings, but it is, usually, temporary. We shouldn&#8217;t think as traffic as a ranking factor, but rather how much the use of signals is a way for Google to discover and test something.\u00a0<strong><a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=28m40s\">28:40<\/a><\/strong><\/li>\n<li>CTR is used in testing new pages that appear in Google&#8217;s index. <a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=30m55s\"><strong>30:35<\/strong><\/a><\/li>\n<li>Google\u00a0is a superpower but doesn&#8217;t have the computing power to create a different kind of algorithms for different countries.\u00a0<a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=35m13s\"><strong>35:13<\/strong><\/a><\/li>\n<li>Use structured data, but don&#8217;t take advantage and over-use it, and follow what Google recommends.\u00a0<a href=\"https:\/\/youtu.be\/UcQoiAjBO6Y?t=47m15s\"><strong>47:15<\/strong><\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new episode of cognitiveSEO Talks &#8211; On Search and Traffic, brings a new topic and a highly experienced professional: Gianluca Fiorelli.\u00a0SEO Strategist and International SEO Consultant at ILoveSEO.net, Gianluca is working in the web marketing field since 2003. That\u2019s about 15 years which means a lot in the digital marketing field. &nbsp; In the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-18856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/18856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=18856"}],"version-history":[{"count":0,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/18856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media\/18930"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=18856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=18856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=18856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}