{"id":19667,"date":"2018-07-24T12:43:45","date_gmt":"2018-07-24T09:43:45","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=19667"},"modified":"2020-06-11T18:11:40","modified_gmt":"2020-06-11T15:11:40","slug":"why-seo-benefits","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/19667\/why-seo-benefits\/","title":{"rendered":"Why SEO Is Important to Any Business Nowadays. Top 21 SEO Benefits"},"content":{"rendered":"

In the office, in the online world, on social media, on the phone, in the chat, everywhere people talk about SEO. Everybody who has a business has heard about SEO. But also anyone who has a business probably said at least once: Do I really need SEO? What can SEO do for me?<\/em>\u00a0<\/p>\n

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Since the moment SEO appeared in our lives, everybody in the field started talking about it. It became a never-ending discussion. We want to know all the facets of SEO. Why is SEO important? And this is what you’re about to find out: Top SEO benefits to inspire you and never let you underestimate search engine optimization.\u00a0<\/p>\n

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\"Why_SEO_Is_So_Important_-_Top_21_benefits\"<\/p>\n

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Curiosity flourished and we wanted to put it simply into words and see the key benefits of SEO in the life of a business. We found 21 reasons why SEO is crucial to any business living on the internet.\u00a0<\/p>\n

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  1. SEO Blends into Your Marketing Funnel<\/a><\/strong><\/li>\n
  2. SEO Helps You Get into the Spotlight<\/a><\/strong><\/li>\n
  3. SEO Creates a Stronger Relationship with the Audience<\/a><\/strong><\/li>\n
  4. SEO Pulls out Traffic<\/a><\/strong><\/li>\n
  5. SEO Is Cost Effective Comparing to PPC<\/a><\/strong><\/li>\n
  6. SEO Is Live 24\/7<\/a><\/strong><\/li>\n
  7. SEO Increases Sales and Leads<\/a><\/strong><\/li>\n
  8. SEO Improves Your ROI<\/a><\/strong><\/li>\n
  9. SEO Has the Greatest Impact on Lead Generation<\/a><\/strong><\/li>\n
  10. SEO Traffic Is More Convertible<\/a><\/strong><\/li>\n
  11. SEO Increases Brand Awareness<\/a><\/strong><\/li>\n
  12. SEO Increases Marketing Attribution<\/a><\/strong><\/li>\n
  13. SEO Is One of the Best PR Strategy<\/a><\/strong><\/li>\n
  14. SEO Improves CTR<\/a><\/strong><\/li>\n
  15. SEO Can Eliminate Cold-Calling<\/a><\/strong><\/li>\n
  16. SEO Builds Trust and Credibility<\/a><\/strong><\/li>\n
  17. SEO Is a Long-Term Strategy<\/a><\/strong><\/li>\n
  18. More Effective Than Other Traditional Strategies<\/a><\/strong><\/li>\n
  19. SEO Can Help You Attract Great Individuals<\/a><\/strong><\/li>\n
  20. SEO Isn\u2019t the Final Step, but the Center of Things<\/a><\/strong><\/li>\n
  21. SEO Can Boost Your Efficiency<\/a><\/strong><\/li>\n<\/ol>\n

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    Some us even keep talking while sleeping or keep thinking about SEO while staying in traffic or cooking and so on (*half-joking*). But leaving the joke aside, SEO doesn\u2019t sleep. It\u2019s alive. If done right, it keeps your website alive, too, right there on the first page of Google, getting the attention of someone that might buy something from your site or recommend it to others.<\/p>\n

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    If we’re looking at the evolution of the interest people put into SEO, we can see how beautifully it has grown over the years and it is\u00a0constantly changing.\u00a0<\/p>\n

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    \"Evolution<\/p>\n

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    SEO is like the popular kid in school. Everybody talks about it. There are some groups that worship it and follow everything what it is doing, but there are also some groups that hate it, don\u2019t like it and speak badly about it.<\/p>\n

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    1. SEO Blends into Your Marketing Funnel<\/strong><\/h2>\n

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    Your marketing funnel starts when the prospect hears about your brand in the awareness stage. It will continue when your brand generates interest, desire and will make them take an action afterward.<\/p>\n

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    \"Marketing

    Source: www.aweber.com<\/p><\/div>\n

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    SEO blends in all the stages of your marketing funnel. The most important step is the first one, when you hook the user. But he must find your website. You need search engine optimization to get there, on the first page.<\/p>\n

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    The inbound marketing sales funnel has three stages: top of funnel (TOFU), middle of funnel (MOFU) and bottom of funnel (BOFU). Each stage requires a proper set of marketing tactics and techniques<\/a>, <\/strong>which includes SEO. So, when I was saying that SEO starts right at the top of the funnel, that happens because there is your audience, and you want to attract a larger portion of it.<\/p>\n

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    Track top of funnel keywords (informational keywords), create content maps and make your site\u2019s structure user-friendly to keep the user as long as you can on your website and you’ll push them down the funnel. In the TOFU stage, the user will land on your blog, which is the most common type of content.<\/p>\n

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    For the middle of funnel, your focus should be on creating high-quality content and have hooks on your website that will keep the user, such as a high loading speed, high quality and lossless images, mobile-friendly website, un-broken pages and lots of other technical SEO<\/strong><\/a> requirements. Technical SEO has a great impact on the user\u2019s behavior.<\/p>\n

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    Engaging the users and sending them down the sales funnel can be achieved through CTAs, surveys, content downloads.<\/p>\n

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    At the bottom of funnel you must persuade the user with other techniques. But up to this point, SEO blends very well in each stage of the funnel.<\/p>\n

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    2. SEO Helps You Get into the Spotlight<\/strong><\/h2>\n

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    When we talk about search engine optimization, we talk about creating the best version of our website to get user’s eyes, which nowadays means to be on the first page. And that turns out to be a pain in the neck most of the time.<\/p>\n

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    But it doesn\u2019t need to be annoying. If you follow the natural path of things, SEO can help you achieve the desired position. Hard work and dedication can come a long way.<\/p>\n

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    A content audit<\/strong><\/a> is needed at this stage, to understand the actual status and then decide what you have to optimize. For a correct content audit, you must gather all the articles into a spreadsheet, add metrics (such as CTR, organic search traffic, internal and external links, shares, comments, rank) and order them to see the pages with the lowest metrics.<\/p>\n

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    \"Content

    www.contentmarketingup.com<\/p><\/div>\n

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    Use a tool for content optimization<\/strong><\/a> and voil\u00e0. You have awesome content. Get in the spotlight by\u00a0promoting it and earn lots of links. Once you\u2019ve managed to get on the first page of Google, you\u2019ll gain visitors, who might become clients. But once you\u2019ve got there, you must work hard to stay put. After that you could take it up a notch. That means social sharing, emailing, promotion, internal linking in other pages that have high influence<\/strong><\/a>.<\/p>\n

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    3.<\/strong> SEO Creates a Stronger Relationship with the Audience<\/strong><\/h2>\n

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    If you managed to get on the first page in the search engines, that means you\u2019ve gained the trust of Google or Bing<\/strong><\/a>. Which should lead to earning the trust of your audience.<\/p>\n

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    Words play an important role in digital marketing and content is the pivot.<\/p>\n<\/blockquote>\n

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    Content marketing is the most effective SEO technique. Websites with blog content have 434% more search engine-indexed pages<\/strong><\/a> than other business sites that don\u2019t publish content.<\/p>\n

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    If your page has a good user experience, the audience will like it and you have a great chance to create a strong relationship. But that is not the only indicator. Quality content with valuable information that answers the audience\u2019s questions using their own words is another indicator. \u00a0\u00a0\u00a0<\/p>\n

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    Integrate a comment section in your blog to hear your audience. Make sure you filter the spammy comments before publishing them. User-generated content is a good sign of quality information. You can speak directly to your audience, hear their thoughts and opinions, allowing you to create a relationship quickly.<\/p>\n

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    4.<\/strong> SEO Pulls out Traffic<\/strong><\/h2>\n

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    Yes, that\u2019s true. SEO can pull out qualified traffic. It turns out search engines drive 300% more traffic<\/strong><\/a> to sites than social media.<\/p>\n

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    If done right, SEO can pull your website on the first page and from that moment you\u2019ll have a lot to gain from. That means traffic, too. If your website is in the sight of the viewer, then most probably they will enter your website.<\/p>\n

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    So, the better you optimize your website on-site (with a proper headline, URL, meta description<\/strong><\/a>, cover photo and pictures with alt-description), the higher the chances to attract the user on your website. You need to differentiate yourself from the others and be the unicorn<\/strong><\/a> in a crowd of donkeys, as Larry Kim<\/strong><\/a> often says.<\/p>\n

     <\/p>\n\n\n\n\n\n
    Create unicorn content. This is your best, most magical content, performing among the top 3 percent of all your content.<\/td>\n<\/tr>\n
    \"Larry<\/td>\nLarry Kim<\/td>\n<\/tr>\n
    CEO MobileMonkey & Founder WordStream<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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    5. SEO Is Cost Effective Comparing to PPC<\/strong><\/h2>\n

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    It is not justified that PPC is highly costly comparing to SEO, which is more effective. SEO has a longterm value, while PPC has a shorter lifetime value. As long as you pay, you\u2019ll appear in Google; if you stop paying, then your ad will disappear.<\/p>\n

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    PPC is better to use when you launch a product or your business because at that stage it is harder to get awareness using SEO. PPC works best for promoting products and commercial content because you invest money to gain clients and sales.<\/p>\n

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    You invest in SEO for awareness, for web traffic and other metrics that lead to sales. But the thing is that you don\u2019t need to invest so much money on SEO like you need on PPC.<\/p>\n

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    SEO offers the better value in search marketing. That\u2019s its true strenght.<\/p>\n<\/blockquote>\n

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    Studies say that SEO has approximately 20X more traffic<\/strong><\/a> opportunity than PPC on both mobile and desktop. And Search Engine Marketing Professionals Organization said that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts<\/strong><\/a>.<\/p>\n

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    6. SEO Is Live 24\/7<\/strong><\/h2>\n

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    SEO can run free because it is live 24\/7. Even when you\u2019re sleeping, or you are offline, it can pull out your site and keep it in the sight of the visitors, because SEO never sleeps. \u00a0\u00a0<\/p>\n

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    A unique perk of optimizing your website is the timeless characteristic. To understand how it works imagine you are looking for a specific product and searching the internet. Each webpage from SERP is like a store you walk in and look around to see if they got what you\u2019re searching for. Those on the first page are open, near to you and well-known businesses (let\u2019s say). If your page is there, then you might get a chance to get a new lead.<\/p>\n

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    But unlike a store, which has open and closing hours, your website has SEO, which means it is open all the time and can receive the potential customers anytime. \u00a0<\/p>\n

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    Search engine optimization it is practically like an open sign.<\/p>\n<\/blockquote>\n

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    7. SEO Increases Sales and Leads<\/strong><\/h2>\n

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    Since we were talking about new leads and potential clients, SEO puts your website on the map and impacts the buying cycle. \u00a0<\/p>\n

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    The thing that differentiates it from other forms of marketing and adds value to it is the fact that sales will increase without having to increase proportionally your promotional costs.<\/p>\n

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    You can start SEO and content with no monetary investment. But if you want to scale your business to get high revenue, then you\u2019ll have to make some investments. In case you want to start with no monetary investment, then you\u2019ll have to put more effort into creating high-linkable content, optimize for money keywords and keywords with a high volume and sustain your content with emailing, social media, syndication and other ways to promote it.<\/p>\n

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    8. SEO Improves Your ROI<\/strong><\/h2>\n

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    SEO can push your marketing goals to better ROI comparing to other forms of marketing. Your website can be a prospect magnet, based on your high-quality keyword and be where your customers are. If you are in the sight of the visitor, you\u2019ll be able to direct them to your website and offer solutions to their questions\/problems.\u00a0<\/p>\n

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    Your website should be the apple to the user\u2019s pie. \u2764<\/p>\n<\/blockquote>\n

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    Jayson DeMers, founder of AudienceBloom, had quite a unique approach to the way SEO works as an investment<\/strong><\/a> for each business:<\/p>\n

     <\/p>\n\n\n\n\n\n
    SEO works very much like the stock market. You choose your stocks (keywords) based on the knowledge you have at hand, and then you wait. You\u2019ll likely experience periods of growth and decline (like ranking fluctuations), but one thing is certain: the stock market and SEO are both long-term endeavors. There\u2019s no quick path to riches in either case.<\/td>\n<\/tr>\n
    \"jason-demers-link-building-offsite-seo\"<\/td>\nJayson DeMers<\/td>\n<\/tr>\n
    Founder of AudienceBloom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    SEO might have one of the biggest ROI compared to other marketing forms.<\/p>\n

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    9.\u00a0SEO\u00a0<\/strong>Has the Greatest Impact on Lead Generation<\/strong><\/h2>\n

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    The key to generating more leads for your business is optimizing your site for search engines. According to a study by NewsCreed<\/strong><\/a>, 57% of B2B marketers said that SEO has the greatest impact on lead generation.<\/p>\n

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    To generate revenue and expand the local area of your business you must take the online stage and dominate your competitors. The way to do that is to have a well-optimized website.<\/p>\n

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    SEO has the ability to enable the flow of leads, but you have to help it and optimize the inner content through:<\/p>\n