{"id":20341,"date":"2018-10-04T11:22:56","date_gmt":"2018-10-04T08:22:56","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=20341"},"modified":"2018-10-04T12:22:45","modified_gmt":"2018-10-04T09:22:45","slug":"mobile-app-vs-website","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/20341\/mobile-app-vs-website\/","title":{"rendered":"Mobile Phone Apps vs Mobile Optimized Websites – Who Wins the ROI Battle?"},"content":{"rendered":"

Who has the greater armor? Is it the Super Mobile App or the Mobile Spider Site?<\/p>\n

 <\/p>\n

In today’s market, it is (almost) impossible to hang in there without a mobile-optimized website. It’s 2018, we are talking mobile. There’s no need of much research to find out that mobile has become extremely important. Just look around you; everybody’s looking in their phones.<\/p>\n

 <\/p>\n

\"Mobile<\/p>\n

 <\/p>\n

Considering the big influence mobile is having, Google has taken several actions to support white hat practices and mobile activity (but also to poke the practices that aren\u2019t up to date). Mobile first indexing is the new trending topic. We\u2019ll talk about that too, but what we\u2019re trying to discover is which one has better deliverability in terms of ROI and conversions: mobile phone app vs. mobile-optimized websites.<\/p>\n

 <\/p>\n

    \n
  1. Where Does the Revenue Come From: Mobile App or Mobile Site?<\/a><\/strong><\/li>\n
  2. Mobile App vs. Mobile Site: Advantages and Disadvantages<\/a><\/strong><\/li>\n
  3. Great Examples and Tips for Using Mobile Apps in Your Business<\/a><\/strong><\/li>\n
  4. Valuable Insights for Optimizing Your Website on Mobile<\/a><\/strong><\/li>\n
  5. Does Mobile First Indexing Influence ROI?<\/a><\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    To understand the importance of mobile usages whatsoever, we\u2019ll have to take a peek at the studies. The insights you\u2019ll get are juicy! In 2017, a research made by Stone Temple<\/a><\/strong> showed that 63% of all traffic in the US was from mobile devices and only 23% was desktop traffic as you can see in the next screenshot. And that\u2019s not all, 30% of shoppers<\/strong><\/a> used smartphones more frequently to find what they wanted in 2016.<\/p>\n

     <\/p>\n

    \"Total<\/p>\n

     <\/div>\n

    1. Where Does the Revenue Come <\/strong>From: Mobile App or Mobile Site?<\/strong><\/h2>\n

     <\/p>\n

    Before getting in the whole battle of who\u2019s better than who, we\u2019ve scooped the internet for some stats to understand the dimension of each side.<\/p>\n

     <\/p>\n

    In 2016, the global mobile app revenue was $88 billion<\/strong><\/a> and it is expecting to rise to $189 billion in 2020. On the other hand, the global in-app purchases were 27.8 billion in 2016 compared with 32.9 billion in 2017.<\/p>\n

     <\/p>\n

    The tendency is experiencing a rapid growth in the mobile applications industry.<\/p>\n

     <\/p>\n

    Compared with mobile websites, we saw that the numbers were a bit smaller. By the end of 2017, over two billion mobile phone or tablet users<\/strong><\/a> made some form of mobile commerce transaction. In the same year, only in the US, mobile eCommerce revenue accounted for 50% of total eCommerce revenue<\/strong><\/a>.<\/p>\n

     <\/p>\n

    A decisional fact of these results comes from time spent in the app versus site. From 2016 to 2017, the time spent on mobile per day has increased by approximately seven minutes, reaching a total of 3 hours and 15 minutes<\/strong><\/a>.<\/p>\n

     <\/p>\n

    From the chart below, we can see that only in 2017, the time spent by mobile users was two minutes and the time spent by app users was almost 4x higher. An estimation for 2018 shows a slight increase.<\/p>\n

     <\/p>\n

    \"Blog-Photo-MobileAppvsMobileWeb\"<\/p>\n

     <\/p>\n

    The online presence is overall higher on mobile-optimized websites than on mobile phone apps. And they are winning also at the purchasing capabilities. 83% of global retailers<\/strong><\/a> have mobile-optimized websites with purchase capabilities compared with 58% for mobile phone apps. The purchase capabilities from the study were the ability to check product availability online prior to going to the store or find information about stock availability, or the ability to order out of stock items via mobile phone.<\/p>\n

     <\/p>\n

    \"mobile

    Source: love.shopping.fm<\/p><\/div>\n

     <\/p>\n

    If we were to say, it appears that there is a strong battle between these two, but mobile phone apps might experience a higher opportunity to bring better ROI.<\/p>\n

     <\/div>\n

    2. Mobile App vs. Mobile Site: Advantages and Disadvantages<\/strong><\/h2>\n

     <\/p>\n

    While native mobile apps might not be so relevant for all businesses, mobile-friendly websites are more important. But which is the best option? And what should you choose?<\/p>\n

     <\/p>\n

    Mobile Apps advantages:<\/strong><\/span><\/p>\n