{"id":20593,"date":"2018-11-07T11:29:35","date_gmt":"2018-11-07T09:29:35","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=20593"},"modified":"2025-12-04T23:18:38","modified_gmt":"2025-12-04T21:18:38","slug":"google-analytics-insights","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/20593\/google-analytics-insights\/","title":{"rendered":"Google Analytics Insights – The Best Tips for Your Business Success"},"content":{"rendered":"

You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users\u2019 path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn\u2019t know the steps for filtering your data?<\/p>\n

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Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It\u2019s like training for the race and come home with the medals.<\/p>\n

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\"Google-Analytics-Insights---The-Hidden-Gems\"<\/p>\n

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The great side of GA insights is the personalized list of marketing tips and tricks you get based on the activity of your business. It uses a machine learning algorithm, named Analytics Intelligence, which makes it easier for the business owner to discover what\u2019s important in the pile of data and then take meaningful action. And the best thing of all is that you can ask questions and get directions.<\/p>\n

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  1. Understand Year over Year Growth of Average Order Value<\/a><\/strong><\/li>\n
  2. Know What Users Are Interested in Purchasing Right Now<\/a><\/strong><\/li>\n
  3. Keep Your Loyal Users Engaged<\/a><\/strong><\/li>\n
  4. Find Any Anomalies for Your Website<\/a><\/strong><\/li>\n
  5. Find the Landing Pages with the Worst Ecommerce Conversion Rate<\/a><\/strong><\/li>\n
  6. Track the Revenue Trend for Your Products\/Services<\/a><\/strong><\/li>\n<\/ol>\n

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    Google Analytics Insights offers great guidelines for your website. For starters, you can select some questions from a standard list to get some directions. Straight form the Insights go to list of questions regarding users, traffic trends, content analysis, users behavior, product performance and technical performance.<\/p>\n

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    \"Questions<\/p>\n

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    Creating great campaigns and improving your digital marketing results is mandatory for success, that\u2019s why you should keep an eye on Google reports for insights. While Google Analytics gives you performance insights, platforms like ViewMetrics Analytics<\/a> take it a step further by consolidating and visualizing multi-channel marketing data in one dashboard.<\/p>\n

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    1. Year over Year Growth of Average Order Value<\/strong><\/h2>\n

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    For e-commerce websites, Average Order Value (AOV) is one of the most important metrics that should be tracked. It a metric that measures the total average of all the transactions made by a customer each time they place an order on the website, within a specific period of time.<\/p>\n

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    AOV is determined by measuring sales per order, not sales per customer. Although one customer may come back multiple times to make a purchase, each order would be counted separately in the AOV.<\/p>\n

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    Keeping track of Average Order Value would help business owners to be aware of key business decisions such as advertising spend, store layout, and product pricing.<\/td>\n<\/tr>\n
    \"Google<\/td>\nGoogle<\/td>\n<\/tr>\n
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    To find out the year over year growth of AOV you need to go to insights. You can access it from all the google analytics dashboards; it doesn\u2019t matter where you are.<\/p>\n

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    \"GA<\/p>\n

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    Then, you can search for \u201cyear over year growth of Average Order Value\u201d or go to Conversions \u00bb Ecommerce \u00bb Overview<\/strong>. There you can see something similar to the next graphic.<\/p>\n

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    \"Year<\/p>\n

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    You can see if your AOV has increased or suffered a drop. In the first case, a higher AOV will increase your ecommerce store’s profitability. In the last case, it means that this year\u2019s orders (according to the graphic, it is 2018) are fewer than the ones from the previous year (2017).<\/p>\n

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    You can increase the AOV by a few improvements\/tricks in your selling process, such as:<\/p>\n